Is Marketing Localization The New Globalization?
The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization. Continue reading........»»
Selling a juicy burger with a photo: The effect of induced positive consumption simulations on purchases
Researchers from Yale University and University of Southern California have published a new Journal of Marketing study that synthesizes and evaluates over 50 studies conducted over four decades to determine when mental simulation prompts heighten con.....»»
See Bose"s next earbuds and headphones from every angle in leaked images
Marketing photographs reveal a new volume slider and physical buttons on the upcoming QuietComfort Ultra headphones......»»
Mazda refines North American marketing approach
Mazda remains with ad giant WPP, but has wound down the holding company’s Mazda-dedicated Garage Team unit as the automaker hires more outside shops......»»
Melton Littlepage joins 1Password as CMO
1Password announced the appointment of Melton Littlepage as its Chief Marketing Officer (CMO). With over 20 years of experience driving innovation, category creation, and growth across global security and technology companies, Littlepage will enable.....»»
Social media marketing shown to be most effective when it prompts consumers to start posting
Social media is a critical marketing tool to help raise awareness when firms launch new products. The platforms can help inform consumers about product characteristics and benefits relative to competitors' products......»»
Audi"s Hildegard Wortmann: ‘Edutainment" needed to boost consumers" confidence in EVs
Hildegard Wortmann, head of sales and marketing for Audi, said automakers need to focus EV marketing efforts on 'edutainment' about living with an EV to ease consumer apprehension about leaving combustion vehicles......»»
Collaborating with a university on a new product? Let your customers know, study advises
Researchers from WU Vienna University of Economics and Business, University of Bonn, and FAU Erlangen-Nürnberg published a new Journal of Marketing article that examines how consumers respond to new products co-developed with universities and the un.....»»
Apple mysteriously launches new Twitter marketing campaign for Apple Pay
Via Hashmoji, Apple has just launched a marketing campaign for two hashtags relating to Apple Pay: Both #ApplePay and #PayTheAppleWay hashtags are now accompanied by the tick icon in tweets. It is possible that Apple is simply taking the summer to m.....»»
‘Fauxstalgic’ branding is having a moment
Nostalgia is an effective marketing tool, but brands don’t need a long legacy to harness the same feeling. The smell of sweet coconut. The simple palm tree graphic. The ’80s sea foam green. Vacation sunscreen’s packaging and pro.....»»
Would you wear these new sneakers designed by AI?
The *airegan line of sneakers raises interesting questions about design authorship, intellectual property, and how much AI is changing the creative process. Branded is a weekly column devoted to the intersection of marketing, business, design,.....»»
Barbie’s global domination: Exactly how Mattel pulled it off
The ‘Barbie’ movie is finally here, but Mattel has been building to this moment since 2015. It’s an almost impossible task to objectively pick the single best piece of marketing for the Barbie movie.Read Full Story.....»»
How healthcare organizations should measure their device security success
In this Help Net Security video, Chris Westphal, Head of Product Marketing at Ordr, discusses how healthcare organizations should measure their device security success and where they should be concentrating their future security investments. The post.....»»
Experts alarmed as free Barbies given to UK primary schools to teach social skills
Toy company Mattel has been criticized for "stealth marketing" after giving away free Barbie and Ken dolls to schools as part of a program to teach empathy to children, finds an investigation published by The BMJ today......»»
Former Porsche U.S. top executive said to be jumping to Rivian
With a marketing, operations and strategy background at established auto brands, Gruner could help the electric upstart in various capacities......»»
Drata appoints Sydney Sloan as CMO
Drata announced the appointment of Sydney Sloan as the company’s first ever Chief Marketing Officer (CMO). Sloan will oversee global marketing at Drata to help market and brand leadership, fuel customer engagement, and accelerate the company.....»»
Perimeter 81 hires Gadi BenMark as CMO
Perimeter 81 announced the hiring of Gadi BenMark as Chief Marketing Officer. With more than 20 years experience in marketing strategy and business development across a variety of industries, BenMark brings extensive working knowledge to Perimeter 81.....»»
Study: Economic impact of the pandemic and effects on mental health among urban Indian consumers
A study in the International Journal of Business Forecasting and Marketing Intelligence, reveals the financial challenges faced by urban Indian consumers during the COVID-19 pandemic. The work then offers strategies that individuals might use to help.....»»
Intel prevented Apple from making a 15-inch MacBook Air: “It just did not say ‘Air’ to us”
Apple’s 15-inch MacBook Air has been a hit among early buyers, including yours truly. In a new interview with Inc, Apple product marketing executives explain what went into creating the machine – attributing it largely to the flexibility provid.....»»
Researchers ask: Is time-constrained promotion effective in sales?
Consumers are constantly bombarded with enticing product promotions and time-limited offers. That might be a flash sale on an e-commerce platform or a time-constrained deal at a physical store. Businesses use these marketing tools to trigger consumer.....»»
Volvo hires longtime L"Oreal exec to lead global marketing
Volvo has hired a "digital-first business leader" to help it transition into generating half of its global sales online by 2025. Saegh-Fleming will be based at Volvo's U.S. headquarters in Mahwah, N.J......»»