Is Marketing Localization The New Globalization?
The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization. Continue reading........»»
How much are you willing to pay for a product or service? It depends on your other options and the given context
Researchers from Concordia University and Northwestern University published a new Journal of Marketing study that presents the Comparative Method of Valuation as a more accurate way to measure customers' willingness to pay for a product or service......»»
Mukbang influencer marketing and consumer engagement with food brands
Ever find yourself inexplicably sucked into (another!) video of social media influencer downing a massive feast of 100 different kinds of shrimp? You can't scroll past. And before you know it, you're craving crustaceans, making reservations at that n.....»»
Ann Minooka joins Synopsys as CMO
Synopsys announced the appointment of Ann Minooka as the company’s Chief Marketing Officer, reporting to Sassine Ghazi, president and COO of Synopsys. Minooka joins the company with more than two decades of marketing leadership experience in th.....»»
Pixel 8 Marketing Images Unveiled in Massive Online Leak
The leaked images include several promotional banners showcasing the Pixel 8 and 8 Pro, which are scheduled to be unveiled on October 4. The post Pixel 8 Marketing Images Unveiled in Massive Online Leak appeared first on Phandroid. Google.....»»
Bollinger Motors readies its first electric truck, a Class 4 chassis cab
With the majority of the engineering complete on Bollinger's first commercial product, a battery-powered Class 4 chassis cab, final testing is underway, and Bollinger's marketing team is about to hit the road to book orders ahead of the planned start.....»»
New evidence exposes huge scale of gambling marketing at start of Premier League football season
Research has revealed for the first time the extent gambling messages saturate UK media coverage and social media during the opening weekend of the English Premier League football season......»»
How to get Double Tap on your existing Apple Watch
Even though Double Tap was highlighted as a flagship feature of the Apple Watch Series 9, here's how you can use it on your existing Apple Watch — with no hardware upgrade necessary.Double Tap gestureDouble Tap is Apple's fancy marketing name for a.....»»
Benign envy and influencer marketing
In a commercial world dominated by social media, research in the International Journal of Internet Marketing and Advertising reveals a mysterious, invisible force that lurks behind many a purchase decision when social media personalities, or influenc.....»»
Flow, Pohanka, Holman among investors for digital marketing company Orbee
Several dealership groups are investing in Orbee, which provides data management and digital marketing services for the sector......»»
Marketing lessons from a hurricane: Research finds the effects of brand-switching are only temporary
Using data from pre- and post-hurricane purchasing of consumer-packaged goods (CPG), new research has found that while consumers may switch brands in the lead-up to a natural disaster, they will likely switch back to their previously purchased brands.....»»
RNA modification: Mechanisms and therapeutic targets
RNA modifications are dynamic and reversible chemical modifications on substrate RNA that regulate mRNA stability, translation, and localization. This review is designed by Dr. Junhong Han and written by his postdoctoral researcher Dr. Lei Qiu and P.....»»
A secret for boosting hotel bookings: Analyze online user reviews for your hotel and your competitors
Researchers from Texas Christian University, University of South Carolina, and RealPage published a new Journal of Marketing article that examines the impact of online reviews on hotel booking performance with a specific focus on the competitive effe.....»»
Audi names Emilie Cotter as new CMO
Audi of America has named its current chief communications officer, Emilie Cotter, to a new, reorganized role running both marketing and communications for the German premium brand......»»
I’m fed up with the AMD vs. Nvidia vs. Intel discourse, and you should be too
The rivalry between AMD, Intel, and Nvidia might be good marketing at times, but it's to the detriment of most users. Here's why......»»
Apple TV+ removes seven day free trial offer in the UK
Apple has quietly ended a long-running new customer free trial offer for its streaming service, Apple TV+, in the UK. UK marketing pages for TV+ have today removed all mentions of the seven day free trial from ad copy. New customers can still subs.....»»
Staying Human While Using Generative AI Tools for Content Marketing
How generative AI tools are reshaping digital marketing, the balance with human creativity, and the risks and rewards in content creation. Continue reading........»»
Google accidentally leaked the Pixel 8 Pro and Pixel Watch 2
Google’s official online storefront briefly posted a marketing image depicting the Pixel 8 Pro and the Pixel Watch 2 weeks ahead of the official launch......»»
‘Gran Turismo’ review: Neill Blomkamp sucks the fun out of racing
A movie splattered with the PlayStation insignia, Gran Turismo's tagline, "from gamer to racer," is both its marketing slogan and guiding credo. Of course, the Sony gaming platform (whose eponymous movie wing, PlayStation Studios, also produced the f.....»»
AI recommendation vs. user subscription: Analyzing in-feed digital advertising performance on social media platforms
Researchers from Lehigh University, University of Hong Kong, and Wuhan University published a new Journal of Marketing article that examines in-feed advertising's performance across subscription versus AI recommended news feeds......»»
Research suggests thinking about God makes people more likely to trust AI recommendations
People trust humans more than artificial intelligence, but when they think about God they are more likely to embrace AI recommendations over those from their peers. That's according to new research from Keisha Cutright, a marketing professor at Duke.....»»