Is Marketing Localization The New Globalization?
The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization. Continue reading........»»
Latest in influencer marketing: Why it"s time to think small
"Mega" influencers with more than 500,000 followers (think Hugh Jackman, Chris Hemsworth, Ash Barty and Sarah Magusara with millions of social media fans) have led the rise or promoting brands with endorsements by social media celebrities......»»
GM fleet executive Ed Peper to retire September 1
Sandor Piszar, GM Canada's vice president of sales, service and marketing, will succeed Peper at GM Envolve starting Aug. 1......»»
GM service tech training program grows
One reason for the bump may be the impact of a marketing campaign that aims to change the image of auto repair as a career......»»
Even loyal customers distance themselves after socially unacceptable mentions of the brand on social media
Researchers from University of Arkansas and Northeastern University have published a new Journal of Marketing article that examines social media disengagement—the psychological motivation to distance oneself from a brand on social media......»»
Scientists develop inorganic resins for generating and purifying radium and actinium
Targeted alpha therapy can destroy cancerous cells without harming healthy cells. It's especially useful for treating metastasized cancers. The Department of Energy (DOE) Office of Science's Isotope Program is developing and marketing novel radioacti.....»»
Demand for STEM training skyrockets
The rapid pace of globalization, digital transformation, and AI advancements have created a renewed demand for digital and human skills among US learners, according to Coursera. “The rise of digital jobs and remote work is creating unprecedented op.....»»
Plant-based marketing campaign uses Steve Jobs & faces potential conflict with Apple
A new marketing campaign aims to promote plant-based diets and convince people to stop eating meat, and uses Steve Jobs' famous slogan, but it may get pushback from Apple.Steve Jobs famously had a fruit-based dietEat Differently, a newly established.....»»
The Galaxy Watch 6 just had a major leak — and I’m not impressed
Samsung is playing it safe — and lazy - with its next slate of smartwatches, as is clearly evident from leaked marketing renders of the Galaxy Watch 6 series......»»
Leaked Samsung Galaxy Z Flip 5 marketing materials confirms larger display
Thanks to leaked marketing materials, it seems that the Samsung Galaxy Z Flip 5’s larger external display has all but been confirmed. One problem with the Samsung Galaxy Z Flip 4 is that its external display is too small. Sure, it’s g.....»»
OPPO Welcomes Kaká as New Brand Ambassador
An event hosted by OPPO allowed fans to meet with the veteran athlete, during the UEFA Champions League finals held in Istanbul. OPPO’s venture into the smartphone industry has gone beyond the production and marketing of Android phone.....»»
Clear is trying to turn our summer of travel hell into a branding opportunity
A service lets you prebook a time and jump directly to the front of the airport security line—but what about the annoyed masses left behind? Branded is a weekly column devoted to the intersection of marketing, business, design, and cultu.....»»
Apple Vision Pro runs at 90Hz refresh rate most of the time
The Apple Vision Pro announcement on Monday was impressive, but somewhat light on tech specs, partly because the device isn’t finalized yet and still at least six months out from going on sale. In the marketing materials, Apple said each of the mi.....»»
Autonomous products like robot vacuums make our lives easier. But do they deprive us of meaningful experiences?
Researchers from University of St. Gallen and Columbia Business School published a new Journal of Marketing article that examines how the perceived meaning of manual labor can help predict the adoption of autonomous products......»»
Trulioo announces platform enhancements to automate KYB and KYC verification
Trulioo released new capabilities for automated business and person verification workflows. The latest update bolsters Trulioo global leadership by expanding geographic coverage and localization for person verification and further automating business.....»»
Elon Musk is no longer the CEO of Twitter. Linda Yaccarino officially starts in role
Linda Yaccarino, a former NBCUniversal marketing executive, on Monday officially took over the CEO role at Twitter from Elon Musk, weeks after the billionaire announced hiring her for the top spot at the social media company......»»
Former NBCU exec Linda Yaccarino prepares to take over Twitter CEO role from Elon Musk
Linda Yaccarino, a former NBCUniversal marketing executive, is preparing to take over the CEO role at Twitter from Elon Musk, weeks after the billionaire announced hiring her for the top spot at the social media company......»»
Siemens join forces with Nvidia to discuss industrial metaverse trend at Computex
At the metaverse next-gen application forum held at Computex 2023 titled "Surreal to Real," Siemens Taiwan president and CEO Erdal Elver and Nvidia VP of corporate marketing and developer programs Greg Estes were invited as speakers to talk about the.....»»
Fiat names new North American chief
Aamir Ahmed, 39, who worked in marketing for Fiat Chrysler before going to Amazon and Harman International, is the new leader of a brand that has struggled to gain traction since returning to North America in 2011......»»
Apple"s big presence at an advertising event may offer clues for WWDC 2023
Apple is expanding its participation at the 2023 Cannes Lions advertising festival, indicating the possibility of an advertising announcement at WWDC.Tor Myhren, Apple's VP of Marketing CommunicationsThe company usually maintains a low-profile presen.....»»
Apple wins Best of Show with ‘The Greatest’ ad along with 50+ total awards [Videos]
Apple is well-known for creating some of the most compelling ads whether that’s for a new product or social missions like accessibility. Now a recent global advertising awards program reiterates how strong Apple’s marketing is. The company was v.....»»