Why Personalized Experiences Need a DAM at the Core
DAM is a big part of the martech conversation right now. And with good reason. Continue reading........»»
Win-Win: Address Employee Experience for Better Customer Experience
There’s an important correlation between happy employees and happy customers, but successfully engaging the former to influence the latter is not easy. Continue reading........»»
Marketing Considerations on Product Discoverability
Discovering a product is only the first step. Marketers need to help prospects and customers find new ways to obtain value. Continue reading........»»
How Has Pandemic Thinking Affected VoC?
A look at how the pandemic changed both consumer and business behaviors and how brands are updating their goals. Continue reading........»»
Top Takeaways From CMSWire"s DX Summit 2022 Autumn Edition
Catching up on the highlights from CMSWire's 2022 Digital Experience Summit with the focus of "Future CX — Blending Physical and Digital Experiences." Continue reading........»»
How to Improve the Call Center Customer Experience
Understanding your customers, listening to feedback and empowering employees with the right technology will go a long way to satisfying customer needs. Continue reading........»»
Dave Singer: Simplifying the Digital Experience
The ideal digital customer experience is consistent and simple. Continue reading........»»
Adventures in TikTok Marketing
TikTok is a traffic cannon with a fascinating algorithm. What I’ve learned after three weeks of experimentation. Continue reading........»»
CX Decoded Podcast: Address Silos and Transform Customer Experience
CX Decoded caught up with Hank Brigman to discuss, among other CX topics, breaking down organizational silos in customer experience. Continue reading........»»
How Will the Whole World Metaverse Affect CX?
The metaverse will be able to expand to include the whole world, and this will have many implications for CX. Continue reading........»»
Measuring CX: Why You"re Doing It All Wrong
We get lost in CX metrics acronym bingo, and use these as the defining standard of our CX program. There's a better way. Continue reading........»»
Not Just Bad CX: Heavy Websites Tax the Poor, Environment
Let’s stop living in digital fantasy land. Digital has massive and growing costs to the environment. It’s time we stopped pretending otherwise. Continue reading........»»
If You Don’t Love Your Customers, Someone Else Will
Can you power an organization with love? Whether you call it compassion, or kindness or respect, love for customers is key to setting your organization apart. Continue reading........»»
Understanding Customer Insights Through Knowledge Graphs
How to use knowledge graphs to improve customer experience — digging into the healthcare example. Continue reading........»»
Shutterstock Deepens OpenAI Partnership, Lytics Debuts Conductor, More CX News
Shutterstock and OpenAI expand partnership, Lytics debuts Conductor, TELUS acquires WillowTree, more CX news. Continue reading........»»
Data at Work: Metadata Matters
Why does metadata matter? Because we interact with it each and every day. And we need a solid asset-management foundation across our orgs. Continue reading........»»
3 Digital Marketing Tips in a Privacy-First World
Can you have personalization, marketing and privacy? Sure can. It'll take some work, though. Continue reading........»»
Your Silos Are Showing in Your Customer Experience
The challenges of silo-busting can make addressing the problem confounding to even the savviest of organizational leaders. But here’s how to do it. Continue reading........»»
Influencer Marketing Lessons Learned From Kanye West Fallout
Thinking about partnering with an influencer on a marketing campaign? Think long and hard about it. Continue reading........»»
Overlooking This Part of CX Is Costing You Revenue
Ever hear of the term employee experience? It's turning out to be just as vital as customer experience. Continue reading........»»