Adventures in TikTok Marketing
TikTok is a traffic cannon with a fascinating algorithm. What I’ve learned after three weeks of experimentation. Continue reading........»»
The science of why "siblings or dating" is so hard
You squint at your TikTok feed. Surely that blonde-haired duo with identical noses are siblings … but that's a pretty intimate hand on the lower back … so dating?.....»»
Lego Horizon Adventures will turn your kids into PlayStation fans
We took Lego Horizon Adventures for a spin at Summer Game Fest and got insight into why Sony is bringing it to Nintendo Switch......»»
Infiniti eyes Lexus, Acura customers to rebuild market share
In late July, Infiniti will launch a program to help retailers with marketing and expense reduction......»»
Tech solutions to limit kids" access to social media are fraught with problems, including privacy risks
A campaign to block children's access to social media to limit online harm and unhealthy internet use is picking up momentum in Australian politics. The current age limit for platforms such as Facebook, Instagram and TikTok is 13, but some state gove.....»»
Report finds marketers still facing discrimination and exclusion in Western Australia
Western Australia's marketing sector is still faced with issues of sexism, harassment, and marginalization, with a new report by Edith Cowan University (ECU) finding that as many as one-in-four marketers have experienced discrimination in the workpla.....»»
Impel CEO: WhatsApp is important digital marketing tool
Intel's CEO believes messaging platforms such as WhatsApp are far more effective in reaching customers than email, which is weighed down with spam and junk maail......»»
Like Sweet Tooth season 3? Then watch these great Netflix shows right now
Sweet Tooth is done following its third season, but these Netflix shows may fill the void if you're looking for sci-fi adventures with a twist......»»
Lego Horizon Adventures not only coming to PS5, but PC and Switch on day one
Sony announced Lego Horizon Adventures during Summer Games Fest, but it came with another surprise. It's also coming to Nintendo Switch......»»
TikTok Hackers Target Paris Hilton, CNN, and More. What to Know About the Cyberattack
Hackers have targeted several high-profile TikTok accounts, including that of reality TV star Paris Hilton and CNN. Hackers have targeted several high-profile TikTok accounts, including that of reality TV star Paris Hilton, media co.....»»
Mercedes-Benz USA CMO Melody Lee on marketing EVs during sales slowdown
Mercedes-Benz USA CMO Melody Lee joins the Marketer’s Brief podcast to discuss EV advertising, sports marketing and why the luxury brand must appeal to Gen Alpha, even if they can’t buy a Mercedes. .....»»
TikTok hack compromised CNN account; Paris Hilton and others targeted
A TikTok hack allowed attackers to take control of CNN’s account, while other high-profile accounts were also targeted. The nature of the security breach remains a mystery at present. It was said to have involved direct messaging, but was seemin.....»»
Creators are gaming the algorithm with pronunciation ploys — and it"s working
TikTok, YouTube, and Instagram Reels creators are deliberately mispronouncing words in videos to boost engagement and views. Don't fall for it. There's a trend online that turns an average video into viral fodder, and we're all falling for it.T.....»»
TikTokkers are farming likes to force their partners to buy them "College Football 25"
On TikTok, men have found a new way to get their partners to buy them the new "College Football" video game. Getting likes and getting a video game you've anticipated for a decade? Not a bad deal if you can get it. And lots of folks on TikTok a.....»»
The M4 iPad Pro has a new privacy feature Apple hasn’t told anyone about
Over the last few years, Apple has built a reputation for being strong on user privacy. Its marketing likes to emphasize this point often as a way of distinguishing the company from its competitors. Interestingly though, a new discovery reveals th.....»»
New study shows marketing a brand"s simplicity can backfire
When companies tout the simplicity of their products, they may unknowingly invite customer dissatisfaction, new University of Oregon research finds......»»
‘It’s a Vibe’ ad campaign promotes 2025 Toyota Camry hybrid
Toyota released its marketing campaign featuring commercials to promote the 2025 Camry hybrid......»»
PlayStation VR2’s PC adapter hits this August, with missing features
You can play Steam games on it, but many of the modern tricks are disabled. Enlarge / Sony's marketing image for PSVR2 on PC. (credit: Sony) It doesn't seem like PlayStation VR2 is having quite the same success as its pr.....»»
TikTok vaguely disputes report that it’s making a US-only app
TikTok has spent months separating code for US-only algorithm, insiders claim. Enlarge (credit: Future Publishing / Contributor | Future Publishing) TikTok is now disputing a Reuters report that claims the short-video ap.....»»
Exploring political connections of emerging market multinationals: Opportunities and challenges
Emerging market multinational corporations (EMNCs) have been in the headlines recently due to TikTok's travails in the United States. The US Senate voted in late April to ban TikTok in the United States if its owner, the Chinese tech firm ByteDance,.....»»
TikTok algorithm could have US-only version; company demurs
The TikTok algorithm could be split, claims a report, with a US-only version used for the hugely popular app to try to avoid a ban. Developer Bytedance has tweeted that the report is not accurate, but its message appears to be more a repetition of.....»»