Courting Your Customers: Executive Sponsorship Is a Partnership
What's your executive sponsorship customer program look like? Here's one that rolled out, and here are the lessons learned. Continue reading........»»
Brands Can Learn From Elon Musk’s ‘Employee-Generated Content’
Musk produces the most valuable EGC of anyone on the internet. What can brands and marketers learn from his strategy? Continue reading........»»
CMSWire Contributor Q&A With Gaby Moran: First 365 Days as Customer Experience Leader
CMSWire Managing Editor Dom Nicastro catches up with contributor Gaby Moran on the importance of how you approach your first year in a new CX role. Continue reading........»»
Ho Ho Ho: Our Best Customer Advisory Board Gifts
'Tis the season — for showing your customer advisory board you care about their contributions and time. Continue reading........»»
AWS re:Invent 2022: The Vast Frontier of Data Is Driving Next Generation Experiences
What’s most interesting about this year’s AWS re:Invent is the sheer vastness of the platform and capabilities. Continue reading........»»
The Marketing Value of Authentic Celebrity Brand Partnerships
Much has changed in the 140 years since the first celebrity-brand partnership, however, much has stayed the same. Continue reading........»»
Trends Shaping Martech Strategy in 2023
Getting a handle on new commerce and ad technologies, data privacy issues and forging a closer collaboration with IT will be key. Continue reading........»»
CMSWire CMO Circle: Shay Howe on Rewarding Marketing Leadership
CMSWire Reporter Jennifer Torres hosts the debut episode of CMO Circle, with the spotlight on Shay Howe, CMO for ActiveCampaign. Continue reading........»»
Message to Marketers: Stop Saying ‘Do More With Less’
Forget "do more with less." It no longer works. Instead, get going on better ways to manage during these times of economic uncertainty. Continue reading........»»
3 Customer Experience Detours That Led to Success
Marketing and CX mistakes are bound to happen. Recognizing them and reacting quickly to correct them is the key to minimizing their impact. Continue reading........»»
Marketing Technology Expands as Composable Business Models Are Embraced
So much choice quickly becomes overwhelming and, without proper governance or martech expertise, produces messy, ineffective results. Continue reading........»»
Heuristic Evaluation vs. Usability Testing: What’s the Difference and Which Should I Use?
Heuristic evaluation and usability testing are two of the most established methods to evaluate software for usability. When in doubt, one is the winner. Continue reading........»»
IBM Unveils Software Suite, OpenAI Startup Fund Pledges $100M, More News
IBM debuts new software suite, OpenAI's Converge offers $100M, LiveRamp and Meta expand partnership, more CX news. Continue reading........»»
As Economic Headwinds Gather, Make Customer Experience Excellent
Deep customer insights are what will ultimately help inform exceptional customer experiences, a critical investment in tougher economic environments. Continue reading........»»
Choose the Right CX Technology; Earn Customer Loyalty
Choosing the right CX platform and delivering personalized messages has an impressive impact on customer loyalty. Continue reading........»»
Breaking Down Another Google Delay: Universal Analytics 360 Sunset Date Now 2024
For CMOs and those marketers who use Universal Analytics 360, the delay offers nine additional months to manage the changeover to GA4. Continue reading........»»
The Intersection of Public Relations and Customer Experience
Can PR and CX work together? We say yes. A symbiotic relationship between these two functions can only enhance the brand. Continue reading........»»
Marketers Should Prepare to Abandon Third-Party Data Now
Shifting to a first-party data collection strategy won't come easy, but it's the right move for marketers to make now. Continue reading........»»
CMSWire Contributor Q&A With Lindy Roux: Best Bets on Content Taxonomies
CMSWire Managing Editor Dom Nicastro catches up with CMSWire Contributor Lindy Roux on the importance of taxonomies for digital experiences. Continue reading........»»
How Long Can Mark Zuckerberg Keep Up His Metaverse Bet?
Meta spent $25 billion on R&D this year but made $84 billion. The stock charts may seem dire, but they don’t tell the full story. Continue reading........»»