Marketing Considerations on Product Discoverability
Discovering a product is only the first step. Marketers need to help prospects and customers find new ways to obtain value. Continue reading........»»
General Motors overhauls ad agency roster
The decision concludes a review that began in January under Chief Marketing Officer Norm de Greve, a former CVS marketer who started at GM last July......»»
Stealing the spotlight: Auto industry dominates 2023 movie product placements
Concave Brand Tracking's 2023 movie product placement report showed that automakers consistently came up in top spots. Chevrolet, Ford, Dodge, and Jeep took second, third, fourth and fifth place, respectively......»»
Apply now for the 2025 Automotive News PACE Awards and PACE Pilot
Companies are welcome to submit their innovations in product and process for the 2025 Automotive News PACE Awards and PACE Pilot......»»
Why advertisers pay more to reach viewers who watch less
A new study finds that viewers' income and likelihood of buying a product are not the factors that determine how much it costs to reach them— it's how active they are on the platforms where the ads run......»»
Product planning to be "uncertain and volatile" over next 4 years, annual Car Wars report predicts
"The powertrain conundrum is causing problems that we have never seen before," says Bank of America auto analyst John Murphy......»»
New ad hints at Beats Pill speaker to be unveiled next week
We’ve seen a lot of evidence about a new generation of the Beats Pill speaker, which was discontinued by Apple in 2022 without a replacement. Now it looks like the company is finally ready to unveil the new product, as it was teased in an ad publis.....»»
M4 MacBook Pro upgrade could arrive by end of 2024
Apple could be planning to update the MacBook Pro lineup to M4 chips before the end of 2024, based on OLED screen production timetables.A MacBook Pro with M4 could be on the horizon. Apple has so far only included the M4 chip in one product, with the.....»»
M4 Macs, iPhone 16, and more: What Apple has planned for the rest of 2024
Apple's WWDC is only a prelude to the rest of the year. Beyond the iPhone 16, there's a lot still coming in 2024 from Apple. Here's what to expect, and when.Many Apple product launches are expected by the end of 2024. Apple is a company that likes to.....»»
Ghidra: Open-source software reverse engineering framework
Ghidra, a cutting-edge open-source software reverse engineering (SRE) framework, is a product of the National Security Agency (NSA) Research Directorate. The framework features high-end software analysis tools, enabling users to analyze compiled code.....»»
Apple planning redesigned iPhone, MacBook Pro, and Apple Watch that are significantly thinner
Last month, Apple unveiled its thinnest product ever with the new M4 iPad Pro. Measuring in at 5.1mm, the 13-inch M4 iPro Pro is even thinner than the iPod nano. As it turns out, Apple has plans to give the rest of its product lineups a similar tr.....»»
Apple plans slimmest iPhone 17 & MacBook Pro designs following iPad Pro success
The new thinner iPad Pro models will be followed up by more shrinking across Apple's product line, with the iPhone 17 and MacBook Pro expected to get thinner next.A render of what could be the iPhone 16Apple's update of the iPad Pro lineup included a.....»»
NetSPI acquires Hubble to address asset and exposure management challenges
NetSPI announced its acquisition of Hubble, a Northern Virginia-based cyber asset attack surface management (CAASM) and cybersecurity posture management solution. The integration of Hubble’s Asset Intelligence and CAASM product, Aurora, into Th.....»»
Oscilar’s AI-powered ACH Fraud Detection identifies and prevents fraudulent transactions
Oscilar released its AI-powered ACH Fraud Detection product. The solution identifies and prevents fraudulent transactions with unparalleled speed and accuracy by leveraging advanced machine learning algorithms, generative AI techniques, and real-time.....»»
Infiniti eyes Lexus, Acura customers to rebuild market share
In late July, Infiniti will launch a program to help retailers with marketing and expense reduction......»»
Open-source security in AI
New AI products are coming onto the market faster than we have seen in any previous technology revolution. Companies’ free access and right to use open source in AI software models has allowed them to prototype an AI product to market cheaper than.....»»
Splunk unveils AI tools across its product portfolio
Splunk introduced a collection of AI tools across its product portfolio to enable organizations to speed up routine tasks and enhance their ability to get insights from data fast. Splunk’s generative AI-powered Assistants can help every user become.....»»
AuthenticID introduces deep fake and generative AI detection solution
AuthenticID released a new solution to detect deep fake and generative AI injection attacks. This new enhancement to their identity verification technology, developed by AuthenticID’s Product and Applied Research team, uses proprietary algorithms t.....»»
iOS 18 Photos hands-on: Get ready for major changes to one of your most-used iPhone apps
Years ago, the iPhone was young enough that Apple could make major changes to how iOS works and receive minimal pushback. Today, the iPhone is a mature product with billions of users, so any change in iOS is bound to receive more attention and even c.....»»
XONA raises $18 million to accelerate product development
XONA announced the close of an $18 million strategic funding round led by established cyber investor Energy Impact Partners (EIP), bringing the company’s total funding to $32 million. The funding will allow the company to enhance its OT enterpr.....»»
Palm oil by-product transforms into PVC thermal stabilizer with possibilities for recycling and sustainability
The quest for sustainable alternatives to conventional materials has led to the exploration of waste by-products as potential resources. In a novel approach, researchers from the Institut Teknologi Bandung have developed a method to synthesize an org.....»»