Influencer Marketing Lessons Learned From Kanye West Fallout
Thinking about partnering with an influencer on a marketing campaign? Think long and hard about it. Continue reading........»»
Why Interplay’s original Fallout 3 was canceled 20+ years ago
OG Fallout producer says "Project Van Buren" ran out of time and money. Enlarge / What could have been. (credit: No Mutants Allowed) PC gamers of a certain vintage will remember tales of Project Van Buren, a title that e.....»»
Too young to be so cool: Lessons from three neutron stars
ESA's XMM-Newton and NASA's Chandra spacecraft have detected three young neutron stars that are unusually cold for their age. By comparing their properties to different neutron star models, scientists conclude that the oddballs' low temperatures disq.....»»
Summer solstice is around the corner: Here"s how, when we"ll start losing daylight
The official start of summer is around the corner. Parts of the West have already experienced triple-digit heat and wildfires......»»
Service teams avert cat-astrophe
Dealership service departments are used to customers complaining their engine is making knocking or pinging sounds. But the service crew at West Herr Chevrolet of East Syracuse in New York recently heard a different engine complaint. "A customer p.....»»
Sometimes your Apple Watch fails, and per Steven Spielberg’s example you just have to throw it
We have all experienced those moments when our tech fails us, and we just want to throw it. It turns out that Steven Spielberg, the prestigious director behind Jurassic Park, Jaws, and West Side Story, is just like the rest of us, as that’s exactly.....»»
iPhone 15 Pro Max Neural Engine up to 25% faster with iOS 18 in early benchmarks
We learned that Apple Intelligence will require an A17 Pro chip or later at WWDC last week. And now that the iOS 18 beta is out in the wild, we’re seeing the first benchmarks for performance on the iPhone 15 Pro/Max. The new software significantly.....»»
Searing heat scorches US from Chicago to East Coast
Extreme heat and high humidity smothered the central and northeastern United States on Tuesday, with temperature records expected to melt away in the coming days, authorities warned, as wildfires sizzled in the west......»»
How the “Nutbush” became Australia’s unofficial national dance
Most Australians learned the "daggy" line dance in primary school starting in the mid-1970s Enlarge / US Embassy Australia employees learning to do the Nutbush to honor the late Tina Turner in 2023. (credit: Screenshot/US Embassy.....»»
Is there anybody out there? NATO hones Arctic subs" sonar skills
In the icy waters of the Arctic, NATO scientists are dissecting sound waves to improve the West's ability to track Russian submarines, as global warming alters acoustics underwater......»»
We played Astro Bot, and it’s the exact game PlayStation needs right now
We got tons of new details on Astro Bot during our hands-on session at Summer Game Fest. Here's everything we learned......»»
Infiniti eyes Lexus, Acura customers to rebuild market share
In late July, Infiniti will launch a program to help retailers with marketing and expense reduction......»»
Report finds marketers still facing discrimination and exclusion in Western Australia
Western Australia's marketing sector is still faced with issues of sexism, harassment, and marginalization, with a new report by Edith Cowan University (ECU) finding that as many as one-in-four marketers have experienced discrimination in the workpla.....»»
Impel CEO: WhatsApp is important digital marketing tool
Intel's CEO believes messaging platforms such as WhatsApp are far more effective in reaching customers than email, which is weighed down with spam and junk maail......»»
The US Drought Monitor is a critical tool for the arid West: Can it keep up with climate change?
Known for its glowing swaths of yellow, orange and red, the U.S. Drought Monitor has warned farmers, residents and officials throughout the nation of impending water scarcity every week since 1999......»»
Bounty Star takes Armored Core to the Wild West
The mecha genre is getting a unique new addition with the Wild West-set indie Bounty Star, and we gave it for a spin at Summer Game Fest......»»
Bounty Star takes Armored Core to the wild west
The mecha genre is getting a unique new addition with the wild west set indie Bounty Star, and we gave it for a spin at Summer Game Fest......»»
Saturday Citations: Praising dogs; the evolution of brown fat; how SSRIs relieve depression. Plus: Boeing"s Starliner
If there's one thing I've learned about dogs, it's that praise is super-effective for training; a new Hungarian study confirms these anecdotal findings and reinforces that notion that praise is more effective as a pedagogical approach than, for insta.....»»
The world’s largest fungus collection may unlock the mysteries of carbon capture
Research is uncovering the key role that fungi play in getting soils to absorb carbon. Enlarge / Fungus samples are seen on display inside the Fungarium at the Royal Botanic Gardens in Kew, west London in 2023. The Fungarium was.....»»
Ancient crustal weaknesses contribute to modern earthquakes in West Africa, study finds
Though it was the site of active tectonics 140 million years ago, today, the coast of West Africa is a passive margin, far from an active tectonic plate boundary and thought to be seismically quiet. So scientists don't fully understand why the region.....»»
You can inherit a dead relative’s GOG account—if you have a court order
"We'd do our best to make it happen... with the help of the justice system." Enlarge / At least my son will be able to use my copy of Fallout: New Vegas to distract him from mourning... (credit: Getty Images) A few weeks.....»»