Influencer Marketing Lessons Learned From Kanye West Fallout
Thinking about partnering with an influencer on a marketing campaign? Think long and hard about it. Continue reading........»»
Here’s what we learned driving Audi’s new Q6 and SQ6 electric SUVs
Audi's mid-sized electric SUV is now on sale in the US, and we've tested it. Audi provided flights from Washington, DC, to San Francisco and accommodation so Ars could drive the Q.....»»
Stalker 2 has been enjoyable jank, but it’s also getting rapidly fixed
"A-Life" fixes will ensure even more randomness in an already odd fallout zone. When the impossibly punctuated S.T.A.L.K.E.R. 2: Heart of Chernobyl released on November 20, after.....»»
M4 Mac mini proves Apple has fixed its biggest mistakes of the past
Apple’s M4 Mac mini is a surprisingly and wildly successful product. Per our homepage poll, it’s readers’ favorite product of the year—by far. Why is it such a hit? Because it’s the strongest evidence yet that Apple has learned from past mi.....»»
Aerosols could be weakening summertime circulation in the Northern Hemisphere
Over the past several decades, summer jet streams (or west to east wind flow) and weather systems in the Northern Hemisphere have weakened. Projections suggest the trend will continue, which could make extreme heat events more likely and affect air q.....»»
Baby humpback whale recordings reveal vocalizations directed to their mothers
A team of marine biologists, zoologists, and cetologists from Université Paris-Saclay, Université d'Antananarivo and Ambodiforaha Sainte Marie has learned more about the ways baby humpback whales and their mothers communicate......»»
UK researchers call for better governance to tackle "wild west" of esports sponsorships
The rapidly growing field of esports needs a comprehensive and agreed governance framework to tackle "unhealthy" sponsorships to protect both players and fans, researchers have said......»»
Moral judgments shape everyday consumption practices, says research
In a new study, a Florida State University marketing researcher and her colleagues have revealed a complex moral landscape underlying everyday consumption practices, particularly relating to self-care, just in time for the holiday shopping season......»»
How cities are reinventing the public-private partnership: Four lessons from around the globe
Cities tackle a vast array of responsibilities—from building transit networks to running schools—and sometimes they can use a little help. That's why local governments have long teamed up with businesses in so-called public-private partnerships......»»
I tried Apple Fitness Plus as a beginner and loved what I found
After three months using Apple Fitness Plus, I've learned a lot about the devices you need, the workouts, the trainers, and if it's worth a subscription or not......»»
How CEO pay and analyst feedback influence innovation
West Virginia University research shows the stock market shapes chief executive officers' commitments to innovation through mechanisms that range from CEO pay packages to feedback from financial analysts......»»
Counting Uganda"s lions: We found that wildlife rangers do a better job than machines
Lions are a symbol of Africa's last wild places. It's a species central to many of the continent's cultures and religions. But lion populations have reportedly declined over the past 50 years, especially in parts of west and east Africa......»»
Apple Watch just gained a helpful new feature for inspiring you to stay active
Apple Watch recently learned a new trick for customers who need to take a rest day, week, or month without breaking an Activity streak. watchOS 11 and iOS 18 let users temporarily pause Activity rings, checking off a highly requested customer feature.....»»
Illegal ritualistic hunts in West Bengal kill thousands of animals each year
A new study in the journal Nature Conservation highlights the grave impacts of illegal ritualistic hunts in West Bengal, India, where thousands of hunters gather during cultural or religious festivals to kill wildlife using traditional weapons such.....»»
The Samsung Galaxy S25 release date may have leaked
We could see the newest Samsung phones arrive in just a few weeks. Here's what we learned from the latest release date rumor......»»
Dodge’s Charger EV muscles up to save the planet from ‘self-driving sleep pods’
The marketing campaign for Dodge's Charger Daytona EV takes a swipe at self-driving sleep pods......»»
Quake prompts brief tsunami warning on the West Coast. Here"s what to know about tsunamis
The powerful earthquake that struck in Northern California on Thursday prompted a brief tsunami warning affecting about 5 million people along a stretch of the West Coast—from Northern California to Oregon—before being canceled. Here are some thi.....»»
American Primeval trailer: Netflix explores American West in survival thriller
The hardships and butality of the American frontier in 1857 are explored in the first trailer for American Primeval, Netflix's upcoming limted series......»»
iPhone 17 Pro will keep titanium insists leaker
While it's been speculated that Apple will return to using aluminum for the iPhone 17 Pro, a new but unsubstantiated claim says that it will continue to use titanium, if only over marketing concerns.A render of a possible iPhone 17 designIt's been cl.....»»
The $60 Billion Potential Hiding in Your Discarded Gadgets
Rich nations mine just a fraction of e-waste, leaving $60 billion a year in critical metals wasting away in boxes and drawers. But in West Africa, a dangerous recycling work is thriving......»»
Flour, water, salt, GitHub: The Bread Code is a sourdough baking framework
My year of baking lessons, guided by a full-stack engineer who teaches patience. One year ago, I didn’t know how to bake bread. I just knew how to follow a recipe. If everythin.....»»