Is Marketing Localization The New Globalization?
The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization. Continue reading........»»
Unlocking insights into marketing to mature consumers: A new research synthesis
Research from Queen Mary University of London academic Dr. Mina Tajvidi, delves into marketing communications targeted at mature consumers aged 50 and above, addressing definitional inconsistencies and reviewing research published since 1972......»»
How Spanish conquistadors, and a tiny cactus-dwelling insect, gave the world the color red
When you think about a red object, you might picture a red carpet, or the massive ruby in the Queen's crown. Indeed, Western monarchies and marketing from brands such as Christian Louboutin have cemented our association of the color red with power an.....»»
WSJ profiles Phil Schiller, who is working nearly 80 hours a week defending the App Store
As Apple continues to face App Store battles around the world, it’s leaning heavily on Phil Schiller, its former Senior Vice President of Worldwide Marketing. A new report from The Wall Street Journal gives an interesting look at how Schiller, who.....»»
Apple teases ‘Absolutely Incredible’ AI-focused WWDC
Apple officially set the dates for WWDC 2024 today, revealing that the event will take place from June 10 through June 14. As if there were any doubts that artificial intelligence will be a key part of WWDC this year, Apple’s marketing boss Greg Jo.....»»
Greg Joswiak has given a not-so subtle hint about what will be at WWDC
Following the confirmation that WWDC 2024 will be held from June 10, Apple SVP of Marketing Greg Joswiak has given a reasonably obvious hint that the event will feature AI.Siri logo inside a WWDC 2024 graphicOn March 26, Apple announced that its Worl.....»»
Buying affordable ethical chocolate is almost impossible—but some firms are offering the next best thing
With supermarket aisles piled high with assortments of chocolate treats, the choice can seem overwhelming. The array of ethical options—some with certifications, others with marketing claims about sustainability—can just add to the confusion......»»
BYD targets EV laggards Toyota, VW with latest price cuts
BYD is discounting almost every electric and hybrid model it sells in China as part of a marketing campaign declaring “electricity is cheaper than oil.”.....»»
Honda to trim U.S. dealer profit margins
The company is also making some reductions and changes in marketing, advertising and service payments as it adjusts spending for the shift to electric vehicles......»»
Breakthrough in light manipulation: Unveiling novel finite barrier bound states
Exploring wave propagation and localization in various media has been a core focus in optics and acoustics. Specifically, in photonics and phononics, scientists have been dedicated to understanding and controlling the behavior of light and sound wave.....»»
Olfactory marketing: How strategic use of scents influences customers" shopping experiences
In retail, fragrance cues are nothing to be sniffed at. Indeed, the scent of vanilla, baking bread, even fresh linen, can affect customer behavior, according to a study published in the International Journal of Indian Culture and Business Management.....»»
No limits: Small dealers go national with video streaming ad pilot
Technology from marketing software company Constellation is helping smaller auto dealers place affordable national advertising through NBCUniversal streaming options......»»
DataDome Ad Protect detects fraudulent ad traffic
DataDome launched DataDome Ad Protect, designed to combat fraudulent traffic affecting digital ad campaigns. This solution is set to transform how organizations manage and secure their online advertising efforts, ensuring that marketing budgets are s.....»»
Nothing Sells a Whopping Amount of 2a Units in Just an Hour
This marks a new milestone for the brand. The post Nothing Sells a Whopping Amount of 2a Units in Just an Hour appeared first on Phandroid. It looks like all the marketing paid off – Nothing’s much-anticipated Phone 2a has now.....»»
Nike Statistics 2024 By Revenue and Market Share
Introduction Nike Statistics: Nike is a multi-national corporation engaged […] Introduction Nike Statistics: Nike is a multi-national corporation engaged in manufacturing, developing designs global marketing, as well as the sales of e.....»»
Samsung is making it harder to know what type of OLED TV you’re getting
QD-OLED or classic WOLED? Samsung reportedly won't tell. Enlarge / A marketing image for Samsung's 83-inch S90C, its first OLED TV to quietly use an LG Display WOLED panel. (credit: Samsung) Samsung rejuvenated the OLED.....»»
New research details negative consumer impacts of BLM support on major companies and brands
New research in Marketing Science has found that companies and brands that have aligned themselves with Black Lives Matter (BLM) suffered a negative impact at the hands of consumers......»»
Benefits messaging boosts consumer plant purchasing
A deeper understanding of the relationship between plant benefits, consumer perceptions, and demographic differences is important when shaping marketing strategies for communicating the benefits of plants. In the ornamental plant industry, plant bene.....»»
Sustainable solutions to overconsumption challenges in modern marketing
Professor of Marketing at the Anderson School of Management, Catherine Roster, provides insight into the marketing world of overconsumption and a shift in mindset to sustainability long-term......»»
Jeep CEO turnaround plan features price cuts, ‘freedom of choice" amid EV transition
Jeep is cutting prices on some of its key models and taking new approaches to marketing, branding and dealer relations in an effort to turn around the brand's flagging sales in North America......»»
Online brand advocacy and Gen Z consumer behavior
Understanding the dynamics of online brand advocacy is increasingly important in today's digital landscape, particularly for businesses targeting Generation Z (Gen Z) consumers. A study in the International Journal of Internet Marketing and Advertisi.....»»