Unlocking insights into marketing to mature consumers: A new research synthesis
Research from Queen Mary University of London academic Dr. Mina Tajvidi, delves into marketing communications targeted at mature consumers aged 50 and above, addressing definitional inconsistencies and reviewing research published since 1972......»»
Neutrality has played a pivotal, but under-examined, role in international relations, new research shows
Researchers have developed a new way of understanding international relations by analyzing almost 200 years of alliances, hostilities and neutrality between countries......»»
Cyanobacteria research unlocks potential for renewable plastics from carbon dioxide
Scientists at The University of Manchester have achieved a significant breakthrough in using cyanobacteria—commonly known as "blue-green algae"—to convert carbon dioxide (CO2) into valuable bio-based materials......»»
Water and gruel—not bread: Discovering the diet of early Neolithic farmers in Scandinavia
At a Neolithic settlement on the Danish island Funen dating back 5,500 years, archaeologists have discovered both grinding stones and grains from early cereals. However, new research reveals that the inhabitants did not use the stones to grind the ce.....»»
AI-driven approach reveals hidden hazards of chemical mixtures in rivers
Artificial intelligence can provide critical insights into how complex mixtures of chemicals in rivers affect aquatic life—paving the way for better environmental protection......»»
Global study reveals phenological divergence between plants and animals under climate change
A collaborative study reveals the distinct mechanisms by which plants and animals respond to climate change in their life-cycle phenology. This research, led by Piao Shilong's team and Zhang Yao's team from the Institute of Carbon Neutrality at Pekin.....»»
Dripstones from Romanian cave offer insights into climate dynamics in Europe
Investigations into precipitation patterns in eastern Central Europe since the end of the last ice age, conducted by an international research team led by Dr. Sophie Warken of Heidelberg University, have shown that dynamic processes in atmospheric ci.....»»
ESA and NASA satellites deliver first joint picture of Greenland Ice Sheet melting
Academics from Northumbria University are part of an international research team which has used data from satellites to track changes in the thickness of the Greenland Ice Sheet......»»
Android 16 makes the Pixel 9 fingerprint sensor easier to use
The second developer preview of Android 16 could make unlocking your Pixel 9 smartphone a lot faster and more convenient. The post Android 16 makes the Pixel 9 fingerprint sensor easier to use appeared first on Phandroid. One of the securi.....»»
New research finds that your smartwatch band is laced with toxic forever chemicals
A study has revealed the presence of dangerous forever chemicals in bands sold by top brands. Interestingly, the more expensive they are, the higher the risk......»»
Research reveals an inexpensive fix for California"s struggling wildflowers
California's native wildflowers are being smothered by layers of dead, invasive grasses. A new UC Riverside study shows that simply raking these layers can boost biodiversity and reduce fire danger......»»
New synthesis technique cuts drug development time and cost
A team of chemists from Scripps Research and Rice University has unveiled a novel method to simplify the synthesis of piperidines, a key structural component in many pharmaceuticals. The study, published in Science, combines biocatalytic carbon-hydro.....»»
Denali Fault found to have torn apart ancient joining of two landmasses
New research shows that three sites spread along an approximately 620-mile portion of today's Denali Fault were once a smaller united geologic feature indicative of the final joining of two land masses. That feature was then torn apart by millions of.....»»
Study reveals flies more vulnerable than bees to climate change
Despite their reputation as buzzing nuisances, flies serve a critical role as some of the Earth's most prolific pollinators—and new research led by Penn State scientists suggests they are increasingly at risk due to rising global temperatures......»»
Federal protection for monarch butterflies could help or harm this iconic species, depending on how it"s carried out
Monarch butterflies are among the most beloved insects in North America. They are brightly colored and unique, both as caterpillars and later as mature insects. Monarchs are found in every U.S. state except Alaska, so nearly everyone has seen a monar.....»»
Apollo lunar mission samples reveal origins of lunar water and its connection to Earth"s early history
A team of international scientists has unveiled groundbreaking research on the origins of lunar water, offering insights that could reshape our understanding of the Earth-moon system and the broader solar system. Published in the journal Proceedings.....»»
How prepared are we for another pandemic? Study provides mathematical insights into airborne viral transmission
Half a decade on from the start of the COVID-19 pandemic, a study by the University of Surrey highlights the significant impact of combined public health measures in reducing airborne viral transmission. High-quality face masks were shown to reduce t.....»»
Ancient Mars" thick crust could have supported hidden water reservoirs and rare magmas, new research suggests
A new study explores how variations in Mars' crustal thickness during its ancient history may have influenced the planet's magmatic evolution and hydrological systems. The research, published in Earth and Planetary Science Letters, suggests that the.....»»
AI model forecasts product trends, enhances online shopping experience
Online retail platforms are increasingly becoming a dumping ground for low-quality products—which, over time, only serves to tarnish the retailer's reputation and dent sales. But new research from a team of business scholars at University of Illino.....»»
Legit Security provides insights into the enterprise’s secrets posture
Legit Security announced enhancements to its secrets scanning product. Available as either a stand-alone product or as part of a broader ASPM platform, Legit released a new secrets dashboard for an integrated view of all findings and recovery actions.....»»
Apple-Nvidia collaboration triples speed of AI model production
Apple's latest machine learning research could make creating models for Apple Intelligence faster, by coming up with a technique to almost triple the rate of generating tokens when using Nvidia GPUs.Training models for machine learning is a processor.....»»