Is Marketing Localization The New Globalization?
The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization. Continue reading........»»
Marketing experts measure brain waves and skin current to predict emotions
Machines still can't think, but now they can validate your feelings, based on new research from New Jersey Institute of Technology Assistant Professor Jorge Fresneda......»»
More bang for the buck in influencer marketing: Focus on influencers with smaller followings, say study
Researchers from University of Mannheim, Erasmus University Rotterdam, Reichman University, and University of Basel published a new study that examines the effectiveness of paid influencer endorsements, particularly for DTC firms......»»
Variability of bat nasal bone morphology found to determine ultrasonic localization
Japanese horseshoe bats—or Nihon Kikugakushira—emit high-amplitude, ultrasonic waves from their nostrils. Several ultrasound-related studies have previously attempted to address the significant regional variability noted in bats' nasal morphologi.....»»
Rivian hires marketing chief from Meta after signing execs from Apple, Porsche and Stellantis
The new CMO, Jennifer Prenner, has held posts at Meta and Amazon. She joins recent executive hires from Apple and Porsche as Rivian prepares to present its R2 platform for future models in March......»»
Power of nostalgia: Vintage typography can build emotional connections, influence attitudes, boost willingness to pay
Researchers from University of Newcastle–Australia have published a new Journal of Marketing study that examines how brands can use references to the past via vintage typography to establish emotional bonds with today's consumers......»»
OneTrust launches Data Privacy Maturity Model
OneTrust introduced Data Privacy Maturity Model. The model provides privacy, security, marketing, and data teams with the resources to transform their privacy programs from tactical compliance initiatives that mitigate risk, to strategic customer tru.....»»
Does naming a behavior encourage people to do it? A new study says yes
Researchers from Zeppelin University, University of Cologne, and UNSW Sydney have published a new study that explores marketing uses for "behavioral labeling," or giving behaviors specific names or tags to encourage people to adopt those behaviors......»»
Lucid turns to Saks Fifth Avenue for test drives, marketing
As some EV startups recruit U.S. dealers for retail help, Lucid is partnering with Saks for Air sedan test drives and marketing. Air sales fell 10 percent in the fourth quarter to 1,734 despite generous promotions......»»
Delinea appoints Kate Reed as CMO
Delinea announced that Kate Reed has joined the company as Chief Marketing Officer (CMO). With more than two decades of experience in technology and cybersecurity, Reed assumes leadership of all marketing functions and initiatives and will play a piv.....»»
Expert says multistate foodborne illness outbreaks impact restaurant stock price, public perception
As demand for food from restaurants soars in the U.S., so does the importance of understanding the impacts of foodborne illness outbreaks. A new paper co-written by a University of Illinois Urbana-Champaign expert in food marketing and food policy fi.....»»
Apple execs go in-depth on the Mac as it celebrates its 40th anniversary
On Wednesday, January 24, the Mac will celebrate its 40th birthday. In a new piece for WIRED, Steven Levy spoke with five Apple executives on the state of the Mac, 40 years in: Greg Joswiak, Senior Vice President of Worldwide Marketing John T.....»»
So far, Apple is struggling to market Apple Vision Pro
Apple has floundered with its marketing for the Apple Vision Pro and it may not return to form until one specific, compelling use for the headset emerges.What's up with Apple's marketing of the Apple Vision Pro?The theory I learned when I studied mar.....»»
Former Lexus exec Vinay Shahani to lead sales and marketing at Nissan North America
Lexus, Nissan, Toyota, Volkswagen veteran Vijay Shahani replaces Mike Colleran, who retires March 31......»»
$200 discount makes the Samsung 49-Inch Odyssey G9 gaming monitor an absolute STEAL!
If you’re in the marketing for a gaming monitor, the Samsung 49-Inch Odyssey G9 Series could be a good buy, especially with this $200 discount. The post $200 discount makes the Samsung 49-Inch Odyssey G9 gaming monitor an absolute STEAL! appeared f.....»»
Dealers filling void left by Stellantis marketing pullback
Groups of dealers are using vehicles from their lots to fill in for a corporate-sponsored display at some auto shows as the automaker reduces its marketing spending......»»
GM eyes significant ad agency changes, including possibly in-sourcing more work
New GM CMO Norm de Greve is said to be taking a fresh look at the automaker’s marketing approach......»»
How marketing and business school educators can help combat climate change
The holidays are a wrap, and the new year offers an opportunity for reflection and change. For many people, the holidays are a time when consumption kicks into overdrive, but a University of Arizona researcher concerned about the environmental impact.....»»
Stellantis withdraws from Chicago Auto Show, regional events
Stellantis is reevaluating its marketing strategy for auto shows......»»
Vizio settles for $3M after saying 60 Hz TVs had 120 Hz “effective refresh rate”
Vizio claimed backlight scanning made refresh rates seem twice as high. Enlarge / A marketing image for Vizio's P-series Q9 TV. (credit: Vizio) Vizio has agreed to pay $3 million to settle a class-action lawsuit that.....»»
Greg Joswiak talks Steve Jobs keynotes, ‘Shot on iPhone’ event, and more in new interview [Video]
Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing, recently sat down with Thai outlet iMod for an interview. In the video posted on YouTube, Josiwak talks about Apple’s decision to shoot an entire event with an iPhone, how the co.....»»