Olfactory marketing: How strategic use of scents influences customers" shopping experiences
In retail, fragrance cues are nothing to be sniffed at. Indeed, the scent of vanilla, baking bread, even fresh linen, can affect customer behavior, according to a study published in the International Journal of Indian Culture and Business Management.....»»
Does the sci-fi classic Alien have the best movie marketing campaign ever?
With Ridley Scott's 1979 sci-fi masterpiece Alien back in theaters, let's revisit its iconic tagline, poster, and trailer......»»
Samsung and Google tease further AI collaboration for the future
A post on X has teased that both Samsung and Google will continue working on future AI experiences on mobile. The post Samsung and Google tease further AI collaboration for the future appeared first on Phandroid. With the launch of the Sam.....»»
Verizon reveals another price increase, this time for Apple Watch plans
Verizon has another price increase on the way. In an email to customers on Thursday, the company revealed a $5 per month price increase affecting plans tied to Apple Watch and other connected smartwatches. more….....»»
Cichlid fishes" curiosity promotes biodiversity: How exploratory behavior aids in ecological adaptation
Cichlid fishes exhibit differing degrees of curiosity. The cause for this lies in their genes, as reported by researchers from the University of Basel in the journal Science. This trait influences the cichlids' ability to adapt to new habitats......»»
iPhone Upgrade Program glitch gives customers erroneous trade-in ‘canceled’ emails
A curious email from Apple is making its way to iPhone Upgrade Program customers. The message is telling many who upgraded to an iPhone 15 last fall that their completed trade-in has been “canceled” and the paid-off loan will “resume.” mo.....»»
Apple Card teams up with Nike for 10% cash back
Apple Card has shared its latest promotion for customers – 10% Daily Cash up to $50 back on purchases at Nike. Here are the details… more….....»»
How marketing classes can rescue "ugly produce" from becoming food waste
At a time of rising food costs and growing food insecurity, a large percentage of food grown for consumption never reaches our tables......»»
ESET integrates with Arctic Wolf to provide greater security visibility
ESET has unveiled a new integration with Arctic Wolf, to ensure increased visibility and protection against modern threats. By integrating ESET Inspect into Arctic Wolf’s Security Operations Platform, Arctic Wolf customers are able to enhance t.....»»
Wait lines may boost perceived popularity of restaurant brands
Restaurants can benefit from keeping their customers waiting, according to a new study from researchers in the Penn State School of Hospitality Management......»»
Fireblocks expands DeFi suite with threat detection features
Fireblocks introduced new security features to its DeFi suite: dApp Protection and Transaction Simulation. As the DeFi sector experiences unprecedented growth, the need for proactive security measures has never been more critical. With attackers taki.....»»
Vision Pro marketing chief retires after 36 years at Apple
Apple is losing another important director as a new report from Bloomberg has just revealed that Frank Casanova, currently senior director and head of product marketing for Apple Vision Pro, is retiring after working at the company for 36 years......»»
Apple bids farewell to Frank Casanova after pivotal 36-year tenure
After nearly four decades at Apple, Frank Casanova, the Senior Director of Product Marketing who recently spearheaded the launch of the Vision Pro headset, has retired.Apple bids farewell to Frank Casanova after pivotal 36-year tenureOver his extensi.....»»
Cyberint platform enhancements boost protection against external threats
Cyberint has unveiled a series of platform updates aimed at bolstering client protection against external threats. Cyberint’s recent platform innovations provide several new capabilities that support a range of strategic security initiatives, f.....»»
The Fall Guy spotlights its amazing stuntmen in meta marketing video
It's the latest and best of a string of meta marketing videos to promote the film. Ryan Gosling hosts a round of carpool karaoke with his stuntmen for the forthcoming action comedy The Fall Guy. Universal Studios has been going meta.....»»
Google’s Rolled-out a New Pixel Update for Connectivity Issues
Verizon customers are the first to get it. The post Google’s Rolled-out a New Pixel Update for Connectivity Issues appeared first on Phandroid. Google’s Pixel phones have occasionally faced mixed reception due to their signal i.....»»
Invicti Predictive Risk Scoring identifies highest-risk applications
Invicti announced its new AI-enabled Predictive Risk Scoring capability. The feature assigns predicted risk to applications and helps organizations gain a strategic view of their overall application security risk. Predictive Risk Scoring allows organ.....»»
Staying on trend: Research dives into aligning social media skills development to industry expectations
New research from the University of Alabama at Birmingham's Collat School of Business is revealing how college students grasp social media marketing concepts, and what industry leaders are looking for when they enter the workforce......»»
2 former dealership employees who started new marketing firm settle lawsuit
A Massachusetts dealership has settled a lawsuit that accused two former employees of breach of loyalty, misappropriation of trade secrets and other claims for setting up a competing dealer-to-dealer digital marketing agency......»»
Plant-Based Meat Boomed. Here Comes the Bust
Sales of vegan meat are trending downward in the US, with companies scrambling to win back customers......»»
Veeam acquires Coveware to boost its ransomware protection capabilities
Veeam Software announced the acquisition of Coveware, a provider in cyber-extortion incident response. It brings ransomware recovery and first responder capabilities to further strengthen Veeam’s radical resilience solutions for customers. Coveware.....»»