What You Need to Enable and Sustain Marketing Agility
These are the five most critical tools to have in your transformation toolbox if you want Agile to be a permanent fixture in your marketing organization. Continue reading........»»
Teslas can still be stolen with a cheap radio hack despite new keyless tech
Tesla owners should enable PIN-to-drive protection to thwart relay attacks. Enlarge / Tesla sold 1.2 million Model Y crossovers last year. (credit: John Paraskevas/Newsday RM via Getty Images) For at least a decade, a ca.....»»
NASA"s compact infrared cameras enable new science
A new, higher-resolution infrared camera outfitted with a variety of lightweight filters could probe sunlight reflected off Earth's upper atmosphere and surface, improve forest fire warnings, and reveal the molecular composition of other planets......»»
PlexTrac Plex AI helps offensive security teams write reports
PlexTrac announced Plex AI, the company’s AI-powered offensive security report writing tool, real-time team collaboration to enable simultaneous report editing by multiple team members, and a scheduler to help offensive security teams keep assessme.....»»
How marketing asset accountability can unlock the full value of marketing by measuring and reporting its assets
Researchers from University of Liverpool, University of Manchester, and University of Mannheim have published a new Journal of Marketing article that investigates the consequences of the financial valuation and external reporting of marketing assets......»»
Touchscreen Macs: The idea that will not die
Apple has rejected the idea of making touchscreen Macs for well over a decade now, but a recent remark by a senior company exec did appear to at least open the door to the possibility of a change of heart. Mac and iPad marketing VP Tom Boger recen.....»»
iOS 18 will let you set custom voice phrases to trigger actions, no ‘Siri’ necessary
Today amid a wealth of accessibility announcements, including hands-free CarPlay and the futuristic Live Captions on Vision Pro, Apple announced that iOS 18 would be introducing a powerful new voice feature. Vocal Shortcuts will enable system-wide ac.....»»
A thousand times smaller than a grain of sand—glass sensors 3D-printed on optical fiber
In a first for communications, researchers in Sweden 3D printed silica glass micro-optics on the tips of optic fibers—surfaces as small as the cross section of a human hair. The advance could enable faster internet and improved connectivity, as wel.....»»
Apple explains why it hasn’t released a touchscreen Mac (yet?)
The first iPad Pro reviews are here, and as we rounded up earlier today, they focus a lot on the new OLED displays, the M4 chip, and the limitations of iPadOS as a platform. In an interview with The Wall Street Journal, Apple marketing executive Tom.....»»
Apple Vision Pro to receive exclusive Marvel immersive app: ‘What If…? An Immersive Story’
Today the Walt Disney Company announced it would be launching its “first-ever interactive Disney+ Original story coming exclusively to Apple Vision Pro.” What If…? An Immersive Story is described as a new app for Vision Pro that will enable.....»»
Head of Apple TV+ marketing Ricky Strauss is leaving
After a relatively brief stint, Apple TV+ marketing chief Ricky Strauss is heading elsewhere.Apple TV+ logoStrauss was hired in early January of 2023. He led consumer marketing for Apple TV+, including both original series and films. He reported to T.....»»
Why legal changes aimed at preventing frivolous litigation motivate firms to avoid recalling products
Researchers from University of Adelaide and University of Danang have published a new Journal of Marketing study that examines Universal Demand laws and the unintended consequence of firms becoming less likely to recall products......»»
Study reveals differences in DNA folding between neurons and other brain cells, links them to cell functions
Researchers from Skoltech and their colleagues have investigated nerve cell regulation. Mounting knowledge of regulation mechanisms could enable a better understanding of how the healthy brain operates and what goes wrong in developmental and oncolog.....»»
A unique Apple marketing campaign for iPhone that you’ve probably never seen
As we await tomorrow’s iPad event, we’re looking back at a playful Apple marketing campaign that you’ve probably never seen. That’s because it ran in a single market at the time: Japan. It turns out Apple relied on whimsical puppetry to co.....»»
TruCar details car-buying platform pilot; Q1 numbers improve
TrueCar CEO Jantoon Reigersman said its pilot of an enhanced TrueCar+ platform will enable a digital car buying transaction from start to finish......»»
Aligned peptide "noodles" could enable lab-grown biological tissues
A team of chemists and bioengineers at Rice University and the University of Houston have achieved a significant milestone in their work to create a biomaterial that can be used to grow biological tissues outside the human body......»»
NASA selects 9 companies to work on low-cost Mars projects
NASA is expanding its plans for Mars, looking at not only a mission to bring back a sample but also smaller, lower-cost missions to enable exploration......»»
New Leaks Reveal Google’s Pixel 8a Marketing Pages
All that's left to do is for Google to start selling the phone. The post New Leaks Reveal Google’s Pixel 8a Marketing Pages appeared first on Phandroid. In true Google fashion, the upcoming Pixel 8a has been the subject of many leaks.....»»
HITRUST updates Cyber Threat Adaptive engine to address emerging cyber threats
HITRUST announced a comprehensive update to its Cyber Threat Adaptive engine to enable increased accuracy and timeliness of HITRUST CSF updates to address emerging cyber threats. This update introduces advanced AI capabilities through a collaboration.....»»
Confluent enhances Apache Flink with new features for easier AI and broader stream processing
Confluent has unveiled AI Model Inference, an upcoming feature on Confluent Cloud for Apache Flink, to enable teams to easily incorporate machine learning into data pipelines. Confluent introduced Confluent Platform for Apache Flink, a Flink distribu.....»»
LG first to add native Apple Music Dolby Atmos support to smart TVs
LG has become the first smart TV producer to enable support for Dolby Atmos Apple Music support without the use of Apple TV hardware.An LG Smart TV running Apple MusicDolby Atmos is a format that Apple Music uses for Spatial Audio recordings. While l.....»»