How marketing asset accountability can unlock the full value of marketing by measuring and reporting its assets
Researchers from University of Liverpool, University of Manchester, and University of Mannheim have published a new Journal of Marketing article that investigates the consequences of the financial valuation and external reporting of marketing assets......»»
Augmented reality speeds spacecraft construction at NASA Goddard
Technicians armed with advanced measuring equipment, augmented reality headsets, and QR codes virtually checked the fit of some Roman Space Telescope structures before building or moving them through facilities at NASA's Goddard Space Flight Center i.....»»
‘Halo 1.5’ gives modders a treasure trove of long-lost maps
343 Industries just released a ton of new assets for modders, including unseen maps that were never meant to be seen by players......»»
General Motors overhauls ad agency roster
The decision concludes a review that began in January under Chief Marketing Officer Norm de Greve, a former CVS marketer who started at GM last July......»»
Science Is Full of Errors. Bounty Hunters Are Here to Find Them
A new project is paying researchers to find errors in other scientists’ work. The only problem? Even error hunters make mistakes......»»
Researchers release first national study on partner-friendly support for dual-career academic jobseekers
In the first national study analyzing the support of academic couples, researchers at the University of North Carolina at Chapel Hill have developed a full ranking of universities by their partner-friendly status and resources for dual-career academi.....»»
The 37 best Netflix drama shows right now (June 2024)
The best Netflix drama shows include Your Honor, Dexter, Designated Survivor, Baby Reindeer, A Man in Full, Queen of the South, Black Sails, and many others......»»
Apple releases Final Cut Pro for iPad 2 alongside Final Cut Pro 10.8 for Mac
Apple today released highly-anticipated updates to both Final Cut Pro for iPad and Final Cut Pro for Mac. The iPad version, now called Final Cut Pro for iPad 2, takes full advantage of the new iPad Pro with M4 chip. Apple notes that it enables up to.....»»
Unlocking heart health: Advancing noninvasive monitoring in chimpanzees
Measuring the heart rate of great apes in captivity is essential for both health management and animal studies. However, most existing methods are either invasive or inaccurate......»»
Ferrari"s first EV to cost more than $500,000, report says
Ferrari is preparing to open a plant in Italy to make the full-electric model that is due to launch next year. It is expected that new EV could help boost the brand’s production by up to a third, Reuters reported......»»
How to manage and track all of your Apple and App Store subscriptions
This story is brought to you by Copilot Money, the best money tracker for iOS and macOS that gives you full financial clarity. Try Copilot Money today to track your App Store subscriptions and use the code 9TO5MAC to get a 2-month free trial......»»
NASA planes fly over Baltimore power plants and landfills measuring air pollution, greenhouse gases
Planes are circling over power plants, landfills and airports around Baltimore collecting data for NASA on air pollutants and greenhouse gases......»»
Why the Vision Pro 2 shutdown actually points to a brighter Apple Vision future
Big news dropped today for Vision Pro fans: Apple has reportedly halted plans for a Vision Pro 2. But that’s not the full story. Apple isn’t stopping development of the Vision Pro’s successor because it’s abandoning the Vision platform. R.....»»
A novel method for measuring nano/microplastic concentrations in soil using spectroscopy
Nano and microplastics are a well-known menace, found practically everywhere in nature, including soil, oceans, drinking water, air, and even the human body. Studies show that soils in particular hold a significant portion of N/MPs......»»
Study proposes new constraints on exotic spin-spin-velocity-dependent interactions between electron spins
A research team has utilized solid-state spin quantum sensors to scrutinize exotic spin-spin-velocity-dependent interactions (SSIVDs) at short force ranges, reporting new experimental results between electron spins. Their work has been published in P.....»»
Stellantis, once a champion of working from home, brought engineers back to office
Stellantis approved remote work in recent years, and in the process drastically reduced office space and sold real estate assets. Labor unions have criticized the intensity of the push......»»
Apple planning redesigned iPhone, MacBook Pro, and Apple Watch that are significantly thinner
Last month, Apple unveiled its thinnest product ever with the new M4 iPad Pro. Measuring in at 5.1mm, the 13-inch M4 iPro Pro is even thinner than the iPod nano. As it turns out, Apple has plans to give the rest of its product lineups a similar tr.....»»
Stellantis cuts costs rather than turn defensive as Chinese threat grows
CEO Carlos Tavares said Stellantis would stick to its "asset light" strategy in China, mainly focused on exporting to the country rather than manufacturing there. .....»»
Video games are changing, and Summer Game Fest just teased what’s next
Summer Game Fest was full of exciting world premieres, but its most important reveal was teasing the future of video games......»»
UEFA Euro 2024 live stream: Can you watch the championship for free?
The UEFA European Championship is set to get underway, and we have a full guide on how you can watch a live stream of every Euro 2024 match in the US......»»
NetSPI acquires Hubble to address asset and exposure management challenges
NetSPI announced its acquisition of Hubble, a Northern Virginia-based cyber asset attack surface management (CAASM) and cybersecurity posture management solution. The integration of Hubble’s Asset Intelligence and CAASM product, Aurora, into Th.....»»