What You Need to Enable and Sustain Marketing Agility
These are the five most critical tools to have in your transformation toolbox if you want Agile to be a permanent fixture in your marketing organization. Continue reading........»»
It may be time to eliminate the best-before date on food packaging, say smart packaging researchers
The inventors of a suite of tests that enable food packages to signal whether their contents are contaminated are working to bring producers and regulators together to get their inventions into commercial products, with the goal of preventing illness.....»»
Should online educational platforms offer courses following a schedule or release them on demand?
Researchers from Carnegie Mellon University and University of Pennsylvania have published a new Journal of Marketing study that examines online educational platforms and the question of whether they should release content through a scheduled format t.....»»
Onyxia launches AI-powered predictive insights to optimize security management
Onyxia Cyber unveiled OnyxAI to deliver insights that enable security leaders to proactively optimize security performance, resource allocation, and risk management. “We are seeing a real need in the market for security solutions that can simplify.....»»
Adaptive Shield unveils SaaS security for AI
Adaptive Shield announced SaaS Security Posture Management (SSPM) detection and response capabilities for AI-driven applications to enable enterprises to mitigate the risks introduced by the growing use of generative AI. The workforce is rapidly adop.....»»
It’s okay to admit that you’re wrong sometimes, Apple
Apple has trouble admitting when it’s wrong. The company’s marketing has always been about excellence, and admitting that something isn’t right seems to be out of the question for Apple. For us customers, this means having to deal with problema.....»»
Does the sci-fi classic Alien have the best movie marketing campaign ever?
With Ridley Scott's 1979 sci-fi masterpiece Alien back in theaters, let's revisit its iconic tagline, poster, and trailer......»»
How marketing classes can rescue "ugly produce" from becoming food waste
At a time of rising food costs and growing food insecurity, a large percentage of food grown for consumption never reaches our tables......»»
Vision Pro marketing chief retires after 36 years at Apple
Apple is losing another important director as a new report from Bloomberg has just revealed that Frank Casanova, currently senior director and head of product marketing for Apple Vision Pro, is retiring after working at the company for 36 years......»»
Apple bids farewell to Frank Casanova after pivotal 36-year tenure
After nearly four decades at Apple, Frank Casanova, the Senior Director of Product Marketing who recently spearheaded the launch of the Vision Pro headset, has retired.Apple bids farewell to Frank Casanova after pivotal 36-year tenureOver his extensi.....»»
Pushing the limits of sub-kilowatt electric propulsion technology for space mission concepts
NASA has developed an advanced propulsion technology to facilitate future planetary exploration missions using small spacecraft. Not only will this technology enable new types of planetary science missions, one of NASA's commercial partners is alread.....»»
1Kosmos CSP enables government agencies to digitally verify resident identity
1Kosmos has expanded its offerings for the identity verification and passwordless market with the introduction of a new Credential Service Provider (CSP) managed service based on the privacy-by-design 1Kosmos platform. The 1Kosmos CSP offering enable.....»»
The Fall Guy spotlights its amazing stuntmen in meta marketing video
It's the latest and best of a string of meta marketing videos to promote the film. Ryan Gosling hosts a round of carpool karaoke with his stuntmen for the forthcoming action comedy The Fall Guy. Universal Studios has been going meta.....»»
Staying on trend: Research dives into aligning social media skills development to industry expectations
New research from the University of Alabama at Birmingham's Collat School of Business is revealing how college students grasp social media marketing concepts, and what industry leaders are looking for when they enter the workforce......»»
2 former dealership employees who started new marketing firm settle lawsuit
A Massachusetts dealership has settled a lawsuit that accused two former employees of breach of loyalty, misappropriation of trade secrets and other claims for setting up a competing dealer-to-dealer digital marketing agency......»»
Tesla cuts marketing team a year after Elon Musk said it will try advertising
Tesla slashed a newly formed marketing team as part of companywide layoffs, reversing course from a traditional advertising push that CEO Elon Musk greenlighted less than a year ago......»»
Inside World of Volvo, the automaker"s shrine to sustainability
The joint venture between Volvo Cars and Volvo Group will serve as a central marketing opportunity and consumer touchpoint for the brands......»»
Apple"s FineWoven case and Apple Watch band lineup may have been cut short
A new rumor claims that Apple has shut down the FineWoven production lines for good, possibly spelling the doom of the controversial accessory material.Apple's FineWoven iPhone caseApple put a big marketing push behind its leather alternative FineWov.....»»
Scientists assess paths toward maintaining BC caribou until habitat recovers
Thanks to drastic and evidence-based solutions, more southern mountain caribou roam Western Canada today than in previous decades; however, herd numbers are too fragile to sustain themselves without continued intervention......»»
Nissan hopes new product, marketing juice U.S. sales
Nissan's message to dealers: 'The car is the star.'.....»»
Roku forcing 2-factor authentication after 2 breaches of 600K accounts
Accounts with stored payment information went for as little as $0.50 each. Enlarge (credit: Getty Images) Everyone with a Roku TV or streaming device will eventually be forced to enable two-factor authentication after th.....»»