Marketing Considerations on Product Discoverability
Discovering a product is only the first step. Marketers need to help prospects and customers find new ways to obtain value. Continue reading........»»
Tested: Mophie Juice Pack for iPhone 15 over-delivers – with the usual pros & cons
The Mophie Juice Pack for iPhone 15 is the latest iteration of a product the company has been offering for around a decade now. The battery case claims to extend the battery life of an iPhone 15, iPhone 15 Pro, or iPhone 15 Pro Max by 50% – but.....»»
GMO GlobalSign introduces Certificate Automation Manager
GMO GlobalSign announced the rebranding of the company’s certificate automation product, Automated Enrollment Gateway (AEG), to Certificate Automation Manager. The renamed solution reflects the greatly increased capabilities introduced over the yea.....»»
When are AirPods Max 2 coming? Here’s what the latest reporting says
Apple’s AirPods Max launched all the way back in 2020, and the product has received zero updates in its four years on the market. Now, with competitors like the Sonos Ace entering the headphone scene, many shoppers are wondering if Apple has a new.....»»
Apple’s 2024 Beats Pill specs: louder sound, 24 hour battery, Find My, IP67
Apple is preparing to launch its second Beats Pill product since acquiring the audio brand nearly a decade ago. After being bought by Apple in 2014, introduced the Beats Pill+ that sold from 2015 to 2020. While it was discontinued without a replacem.....»»
Google might have a smartphone loyalty problem
According to a recent survey, it seems that Google isn’t doing so well when it comes to smartphone loyalty amongst its customers. The post Google might have a smartphone loyalty problem appeared first on Phandroid. When we buy a product,.....»»
Apple might change the orientation of its logo on the back of future iPads
The iPad was born as a device to be held primarily upright, in portrait orientation. However, as Apple now markets the product as a laptop replacement, many people interact with it mostly in a landscape orientation – especially because of accessori.....»»
Can marketing classes teach sustainability? Four key insights
Young adults have an important role to play in achieving the United Nations' Sustainable Development Goals (SDGs) by 2030. Adopted by all UN member nations, the SDGs offer a frame for an ambitious plan to transform our world for the better......»»
iPhone 14 Pro now available from Apple’s refurbished store
Today Apple has updated its online refurbished store to feature a newly added product. For the first time, the iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max are now available from Apple as certified refurbished devices. This means you can get one o.....»»
New iPod-like device turns a strapless Apple Watch into a click-wheel ‘phone’
Apple’s most successful product of all time, the iPhone, was at one point going to look a lot more like an iPod than the device we ended up getting. The iPod was such a hit for Apple that the company naturally explored making an iPhone that looked.....»»
Google just broke search
In the way it's leaned into AI, Google has turned its most important product into internet's biggest joke......»»
Huntress adds Active Remediation and macOS coverage to its EDR solution
Huntress announced that its Managed Endpoint Detection and Response (EDR) product now includes Active Remediation and macOS coverage. Huntress EDR previously included proactive isolation to stop the spread of threats immediately, click-to-approve rem.....»»
Product showcase: Alert – Data breach detector for your email, credit card, and ID
Compared to the last quarter of 2023, data breaches rose from 81M to 435M in Q1 2024. That’s a 5-fold increase in just a few months. One of the most common ways data breaches happen is through apps like Facebook or Instagram, which collect a lot of.....»»
Column: Tesla Model Y and BYD Seagull provide template for lower EV costs
Ford is right to ask for suppliers' help to rein in costs. But what is Ford doing in product development and manufacturing to cut costs?.....»»
Humane AI Founders Reportedly Looking for Buyer after Disastrous Launch
If true, Humane might have a tough time trying to find a new home for its flagship product. The post Humane AI Founders Reportedly Looking for Buyer after Disastrous Launch appeared first on Phandroid. Remember the Humane AI pin? For those.....»»
Inane influence: How nonserious product reviews affect online sales
If you have ever done any online shopping, whether it be through Amazon or another retailer, you have likely come across a review that reads something along the lines of,.....»»
Mitsubishi backs up product offensive with U.S. retail expansion
Mitsubishi's 330 dealerships cover a third of the U.S. sales market. The automaker aims to bump that up to more than 50 percent by the decade's end......»»
Chevy Silverado EV"s RST First Edition targets retail truck buyers
Chevrolet will promote the Silverado EV RST First Edition's capability and performance as a signature marketing message as it works to attract pickup buyers to the electric version......»»
Next up in Google’s dramatic overhaul of search: AI Overview ads
Google turned search into an AI product, and now it's time to make money. Ads in AI Overview. They're below the fold in this example. [credit:.....»»
The next food marketing blitz is aimed at people on new weight-loss drugs
Taking a weight-loss drug? Food makers have just the new food for you. Enlarge (credit: Getty | Jeffrey Greenberg) As new diabetes and weight-loss drugs help patients curb appetites and shed pounds, food manufacturers ar.....»»
MultiVersus is back, but it still has the same identity crisis
MultiVersus is back, and while it's more fun than ever, it also feels like more of a corporate product than ever......»»