Marketing Considerations on Product Discoverability
Discovering a product is only the first step. Marketers need to help prospects and customers find new ways to obtain value. Continue reading........»»
Reindeer vocalization can offer cues to potential mates, study suggests
The sounds produced by male reindeer probably tell potential mates a lot about the caller: their age, size and weight. These are all important considerations for a female during the rut, according to a new Concordia-led study......»»
Apple has been working on Vision Pro since at least 2008
Apple is noted for taking its time when it comes to entering new product categories, but a 2008 patent shows that the company had been working on Vision Pro for at least 15 years before it finally launched. Both the patent drawing and the descript.....»»
Many plant-based brands are struggling. They should follow the marketing examples of big tech
After several years of stellar sales growth, demand for alternative meats appears to be plummeting. Big-name brands Beyond Meat and Quorn have been struggling, and some smaller producers have closed down......»»
Apple preparing standalone MacBook Pro speaker repairs, potentially making them more affordable
In a move to improve repairability across its product lineup, Apple will soon be selling speakers as an individual component, something that the company hasn’t done since the 2015 MacBook Pro model. more….....»»
These 15 Apple products were discontinued this fall
Apple’s had a very eventful fall, with a jam packed September event, an iPad mini 7 launch in mid October, followed up by an “exciting week of announcements” at the end of the month. With all of those new product announcements, there were a.....»»
iPhone 16 Pro battery life has officially passed my biggest test
One of the iPhone 16 Pro upgrades that’s gone under the radar is its battery life improvements. Though Apple hasn’t put much marketing focus on the new model’s battery upgrades, this year is the first that the iPhone’s battery has finally hit.....»»
Black Friday shoppers targeted with thousands of fraudulent online stores
Building fake, fraudulent online stores has never been easier: fraudsters are registering domain names for a pittance, using the SHOPYY e-commerce platform to build the websites, and leveraging large language models (LLMs) to rewrite existing product.....»»
Are any of Apple’s official MagSafe accessories worth buying?
When MagSafe was introduced, it promised an accessories revolution. Meh. When Apple introduced what it currently calls MagSafe in 2020, its marketing messaging suggested that the.....»»
Political opinions can influence our product choices, including chocolate, research finds
We distance ourselves from completely neutral products if they are liked by people who have political views that we find disagreeable. This is shown in four studies from Linköping University, Sweden. The behavior is reinforced if we have to make a d.....»»
ChatGPT prototypes its next strike against Google Search: browsers
OpenAI could be testing a new ChatGPT-based product to rival Google's most popular web services......»»
Infrastructure and communication challenges can be barriers to food safety in the low-moisture food industry
Low-moisture foods such as dried fruits, seeds, tree nuts and wheat flour were once considered to carry minimal microbial risks. However, the increased number of outbreaks linked to bacteria-contaminated low-moisture foods has resulted in product rec.....»»
Genetic research explores purple tea"s health benefits
Purple tea, the product of long-term natural evolution, stands out for its high anthocyanin content, known for antioxidant, anti-inflammatory, and anti-aging effects. Unlike traditional green tea, purple tea is increasingly valued for its potential t.....»»
HiddenLayer Automated Red Teaming prevents malicious manipulation of AI models
HiddenLayer launched Automated Red Teaming solution for artificial intelligence, a transformative tool that enables security teams to rapidly and thoroughly assess generative AI system vulnerabilities. The addition of this new product extends HiddenL.....»»
Zitadel raises $9 million to accelerate product development
Zitadel announced its $9 million Series A funding round led by Nexus Venture Partners with participation from Floodgate. Both firms represent the world’s best experts in open source, developer tools, and identity infrastructure. Zitadel’.....»»
Product showcase: Augmenting penetration testing with Plainsea
Human-led penetration testing is an essential practice for any organization seeking to proactively address potential attack vectors. However, this indispensable pentesting method is often limited by several factors: high resource demands, project tim.....»»
Google stops letting sites like Forbes rule search for “Best CBD Gummies“
If you've noticed strange sites on "Best" product searches, so has Google. "Updating our site reputation abuse policy" is how Google, in almost wondrously opaque fashion, announce.....»»
Why people would rather clean the toilet than check their bank balance—and the spending problems this leads to
"One in three people would rather deep clean their bathroom—deep clean with rubber gloves and everything—rather than check their savings," according to AJ Coyne, chief marketing officer at online bank Monzo. While this might sound like marketing.....»»
Microsoft announces new Mac mini-sized desktop PC, but it only works online
Microsoft on Tuesday announced a new product called “Windows 365 Link,” which is essentially a desktop PC similar in size to launched a few weeks ago. However, while the Mac mini is a full computer, Microsoft’s alternative runs exclusively in.....»»
Empowering entrepreneurship to advance inclusivity and deliver greater value
For Asper School of Business professor Kiran Pedada, rigorous and thorough academic research is also personal, passionate, and a way to broaden perspectives. Together with colleagues, Pedada, Assistant Professor of Marketing and The Associates Fellow.....»»
Meta thinks its Orion augmented reality glasses can be the AirPods of AR
It was back in September when Meta first revealed an early prototype of its Orion AR glasses, and while they are a long way from becoming an actual product you can buy, the company does believe it can achieve this. Indeed, Meta’s wearables chief.....»»