Ensuring Cultural Sensitivity in Your Marketing and Advertising
Digital marketing has brought more effective communication with customers, but it's also brought a new set of challenges, cultural sensitivity in advertising. Continue reading........»»
How digital wallets work, and best practices to use them safely
With the adoption of digital wallets and the increasing embedding of consumer digital payments into daily life, ensuring security measures is essential. According to a McKinsey report, digital payments are now mainstream and continually evolving, bri.....»»
New research reveals how "home" affects psychological well-being in a mobile world
A new study by Zahra Sharifonnasabi, Senior Lecturer in Marketing and Co-Director of the MINDS Research Group at Queen Mary University of London, sheds light on the link between "home" and psychological well-being for people who frequently move acros.....»»
Archaeological excavation in ancient Fregellae reveals the end of a cultural landscape
From 22 July to 19 August 2024, a team of researchers from the Leibniz-Zentrum für Archäologie (LEIZA) and the University of Trier investigated the remains of the late Republican city of Fregellae in present-day Italy to better understand the socia.....»»
A cartoon butt clenching a bar of soap has invaded my online ads
How can online advertising be this bad? Enlarge / The state of New York says that this guy is the "assman," not me. Show him the butt ads! (credit: Seinfeld) According to my research, everyone has a butt. But that doesn'.....»»
This is the cutoff time for ensuring a fast iPhone 16 pre-order
Pre-orders for the iPhone 16 and 16 Pro open tomorrow. But if you want the fastest pre-ordering experience possible, you can walk through all the necessary shopping steps in advance via the Apple Store app. Here’s the cutoff time to prep your order.....»»
Sonos’ unannounced video streamer reportedly uses an advertising giant’s software
Sonos reportedly has partnered with online ad giant The Trade Desk to license its unannounced smart TV software......»»
How Mazda’s new marketing approach is guided by Japanese philosophies
A new campaign from Mazda puts as much emphasis on human achievement as vehicle attributes. .....»»
Apple shares first example image made by Apple Intelligence: Craig Federighi’s dog
Apart from some marketing materials, we have not yet seen Apple Intelligence image generation features in action. Image Playgrounds and Genmoji are not currently available in the iOS 18.1 Apple Intelligence betas; they are rumored to launch as part o.....»»
Desert titanium is the shiny new iPhone 16 Pro color, but is it more gold or gray?
The iPhone 16 Pro is getting a new color: desert titanium. It’s the focus of all of Apple’s product marketing shots. But look closely and you may just wonder, like I have, what color ‘desert’ really is. From some angles desert titanium looks.....»»
High-throughput biosensor measures metabolite levels that indicate disease
Researchers at the Nano Life Science Institute (WPI-NanoLSI), Kanazawa University, have developed a biosensor that improves sensitivity to 1-methylnicotinamide (1-MNA) in urine by orders of magnitude without the need for sample purification. The work.....»»
Ketch helps media brands enable privacy-safe data activation
Ketch launched its product suite for digital media brands. The digital media industry faces increasing challenges. Intense FTC scrutiny on targeted advertising, growing pressure to deliver precise, permissioned targeting, and the existential threat o.....»»
X hires ex-Hyundai marketer Angela Zepeda as global head of marketing
X CEO Linda Yaccarino says the former automotive marketer will “further shape our transformation.”.....»»
An ecological history of resilience and rewilding of a tall forest in southern Italy
Human disturbance has altered the integrity and functionality of forests throughout the globe, with the greatest impact on regions characterized by historical human cultural development and long-term natural resource exploitation. This is the case in.....»»
New method captures the stochastic dynamics in coherent X-ray imaging at the nanoscale
Coherent X-ray imaging has emerged as a powerful tool for studying both nanoscale structures and dynamics in condensed matter and biological systems. The nanometric resolution together with chemical sensitivity and spectral information render X-ray i.....»»
Facebook ad partner may have tried to listen into your conversations
If you ever thought that Facebook was listening in on your conversations to hit you with targeted advertising, you may have been right.Meta and Google were allegedly clients of an advertiser's open-mic surveillance program.The advertising industry ha.....»»
Research reveals huge volume of sports gambling advertising on social media in the US
Sports fans are being bombarded daily with gambling advertising via social media in the United States—and the majority of ads could be in breach of regulations, according to a new study......»»
High-sensitivity laser heterodyne radiometer developed for remote sensing of atmospheric water vapor, isotopes
A research team led by Prof. Gao Xiaoming from the Hefei Institutes of Physical Science of the Chinese Academy of Sciences developed a near-infrared laser heterodyne radiometer (LHR), that could greatly improve water vapor measurements in the atmosph.....»»
Plenty of ups and downs are key to a great story, research finds
Since at least Aristotle, writers and scholars have debated what makes for a great story. One of them is Samsun Knight, a novelist who is also an economist and assistant professor of marketing at the University of Toronto's Rotman School of Managemen.....»»
How the world of rally racing helps Subaru of America connect and engage with customers, fans
Subaru of America's marketing goes beyond love, dogs and safety. An integral component is derived from its motorsports footprint but especially rally racing......»»
Feds to get early access to OpenAI, Anthropic AI to test for doomsday scenarios
AI companies agreed that ensuring AI safety was key to innovation. Enlarge (credit: Kilito Chan | Moment) OpenAI and Anthropic have each signed unprecedented deals granting the US government early access to conduct safet.....»»