Ensuring Cultural Sensitivity in Your Marketing and Advertising
Digital marketing has brought more effective communication with customers, but it's also brought a new set of challenges, cultural sensitivity in advertising. Continue reading........»»
Hyundai Motor America marketing exec Angela Zepeda exits after losing CMO title
The company promoted Sean Gilpin into the role less than a month after giving him some of Zepeda’s duties related to performance marketing......»»
New research shows that online ads have limited impact on consumer valuations for Facebook
Policymakers are increasingly debating the relative social costs and benefits of digital advertising. While ads typically benefit platforms and advertisers, do they disadvantage consumers? In a new study, researchers have analyzed advertising on Face.....»»
Sound drives "quantum jumps" between electron orbits
Cornell University researchers have demonstrated that acoustic sound waves can be used to control the motion of an electron as it orbits a lattice defect in a diamond, a technique that can potentially improve the sensitivity of quantum sensors and be.....»»
Doctor decries Apple gift card discount "scam" after failing to understand the terms of the deal
An academic with a sideline in TikTok videos about marketing scams claims Apple defrauded her over an iPad discount — despite her getting precisely the deal she was promised and should have expected.Apple gift cardsThis will shock you, but it's pos.....»»
Apple leads global mobile market, outpacing competitors in advertising
Apple continues to dominate the global mobile device market, now securing the top position in programmatic advertising share.Apple leads global mobile market, outpacing competitors in advertisingApple's dominance in the global mobile device market co.....»»
What really drives consumers to sign up for community-supported agriculture?
As industrialized food markets harm the environment, sustainable food systems emerge as an effective solution. This includes reducing the distance between where the food is produced and consumed, ensuring that people eat locally produced food. One pr.....»»
Study calls for locally inclusive public health adaptation strategies to climate change
Modern disaster risk reduction strategies must incorporate Indigenous knowledge and local cultural practices to be adoptable and sustainable, according to a descriptive phenomenological study carried out in Kenya by researchers from the University of.....»»
Birds have accents, too: Researchers find cultural change in the dialects of parrots over 22-year period
While distinct languages and dialects are common to human societies, most people are unaware that other species may similarly have culturally significant dialects. New research conducted by a team of researchers from the University of Pittsburgh at J.....»»
Grammarly should be your next AI writing partner for all things text
Not everyone is a writer, and that's okay. But Grammarly could be your next AI writing partner ensuring your content is clear, concise and correct. Learn more......»»
iPhone 16, iPhone 16 Pro marketing image leak is bogus [u]
An alleged leak of promotional images for the iPhone 16 popped out over the weekend, but they are fakes.Colors of the iPhone 16 Pro according to an image leak [X/Lakhwinder Singh]As time draws closer to when we expect the September Apple Event to hap.....»»
iPhone 16, iPhone 16 Pro marketing images seemingly leak weeks before launch
A series of promotional images for the iPhone 16 have supposedly leaked, blowing the cover off the launch of Apple's 2024 flagship smartphones.Colors of the iPhone 16 Pro according to an image leak [X/Lakhwinder Singh]As time draws closer to when we.....»»
Sex and alcohol in Nigeria: Marketing tactics send dangerous messages to young drinkers
Nigeria has a high rate of heavy drinking among young people. One study found that 55.8% of teenagers between 15 and 19 years old had engaged in binge drinking in the past month......»»
Report reveals effectiveness of interactive elements in boosting consumer choice in mobile advertising
A new report launched by Digital Turbine, in collaboration with research from Bayes Business School (formerly Cass), King's Business School and Vrije Universiteit Amsterdam, has revealed the extent to which three key interactive elements in mobile vi.....»»
Coulter Motor Co. settles vehicle pricing add-ons case with FTC, Arizona for $2.6 million
The owner of dealerships Coulter Cadillac Tempe and Coulter Buick GMC Tempe and a former general manager of the stores have agreed to pay a combined $2.6 million to settle allegations of bait-and-switch advertising, price discrimination and improper.....»»
Guardio Critical Security Alerts monitors and analyzes scam activities
Guardio launched a new feature, Critical Security Alerts, which enables real-time alerts to identify and prevent financial scams, ensuring immediate intervention when suspicious browsing patterns are detected. According to the Federal Trade Commissio.....»»
Opinion: Australian gambling industry is pulling out all the stops to prevent an ad ban, but the evidence is against it
With parliament sitting this week, the federal government is trying to finalize its proposed laws to limit gambling advertising......»»
How CIOs, CTOs, and CISOs view cyber risks differently
C-suite executives face a unique challenge: aligning their priorities between driving technological innovation and ensuring business resilience while managing ever-evolving cyber threats from criminals adept at exploiting the latest technologies, acc.....»»
Archaeologists conduct first "space excavation" on ISS and discover surprising quirks of zero-G life
New results from the first archaeological fieldwork conducted in space show the International Space Station is a rich cultural landscape where crew create their own "gravity" to replace Earth's, and adapt module spaces to suit their needs......»»
Ineos Automotive"s marketing boss departs for Lucid
One of the key executives behind Ineos Automotive's first major advertising effort has left the company......»»
Ad industry initiative abruptly shuts down after lawsuit filed by Elon Musk’s X
Global Alliance for Responsible Media disputes X lawsuit but stops operations. Enlarge (credit: Getty Images | SOPA Images) An advertising industry initiative targeted by an Elon Musk lawsuit is "discontinuing" its activ.....»»