How Mazda’s new marketing approach is guided by Japanese philosophies
A new campaign from Mazda puts as much emphasis on human achievement as vehicle attributes. .....»»
Statistical approach improves models of atmosphere on early Earth and exoplanets
As energy from the sun reaches Earth, some solar radiation is absorbed by the atmosphere, leading to chemical reactions like the formation of ozone and the breakup of gas molecules. A new approach for modeling these reactions, developed by a team led.....»»
With new imaging approach, scientists closely analyze microbial adhesive interactions
Scientists have identified many types of bacteria in the mouth, but many problems remain in understanding how they work with one another. One of the problems is that microbes assemble themselves into densely packed multi-species biofilms. Their densi.....»»
The new Mars landing approach: How we"ll land large payloads on the Red Planet
Back in 2007, I talked with Rob Manning, engineer extraordinaire at the Jet Propulsion Laboratory, and he told me something shocking. Even though he had successfully led the entry, descent, and landing (EDL) teams for three Mars rover missions, he sa.....»»
April Fools’ joke results in Japanese firm making a beige ’80s throwback PC case
You can fit lots of modern hardware inside—and prop your monitor on top. Putting out a joke product on April Fools' Day can sometimes be a clever way to quietly gauge the reacti.....»»
Cable labeling is pure chaos and it needs to stop
With so many features and so many cables, we’ve been doomed to a see if it works approach to getting our devices correctly connected......»»
The new ecolinguistics: A vision for the future of language learning
An article published in Frontiers of Digital Education advocates for a transformative approach to language learning by introducing a new ecolinguistics framework that emphasizes the dynamic interplay between language, technology, and embodied engagem.....»»
Compound metalens achieves distortion-free imaging with wide field of view
In a recent study, researchers have developed a compound metalens that enables distortion-free imaging. The study, published in Engineering, presents a novel approach to on-demand distortion engineering using compound metalenses......»»
"Walk this way": Model explains how ants create trails to multiple food sources
It's a common sight—ants marching in an orderly line over and around obstacles from their nest to a food source, guided by scent trails left by scouts marking the find. But what happens when those scouts find a comestible motherlode?.....»»
Cyber crooks push Android malware via letter
Cyber crooks are trying out an interesting new approach for getting information-stealing malware installed on Android users’ smartphones: a physical letter impersonating MeteoSwiss (i.e., Switzerland’s Federal Office of Meteorology and Cl.....»»
Stellantis CEO Carlos Tavares blames marketing for Maserati"s stumbles
Despite heavy financial losses and slumping vehicle sales, Maserati is sustainable but more needs to be done to position it as a pure luxury brand, Stellantis CEO Carlos Tavares said......»»
Mathematical approach can predict crystal structure in hours instead of months
Researchers at New York University have devised a mathematical approach to predict the structures of crystals—a critical step in developing many medicines and electronic devices—in a matter of hours using only a laptop, a process that previously.....»»
Apple in 2025: Apple Intelligence predictions
Alright, let’s make some predictions. Aside from the iPhone, Services is Apple’s most successful product category. The company’s approach to modern artificial intelligence, combined with its acquisition history, hints at how Apple could unlock.....»»
Deep learning streamlines identification of 2D materials
Researchers have developed a deep learning-based approach that significantly streamlines the accurate identification and classification of two-dimensional (2D) materials through Raman spectroscopy. In comparison, traditional Raman analysis methods ar.....»»
Using genetic code expansion to study membrane proteins
Over the years, chemical biology methods have made an important contribution to the study of integral membrane proteins. A key modern approach is genetic code expansion (GCE), which makes it possible to modify proteins directly in living cells to giv.....»»
Researchers Give Animal Cells the Ability to Photosynthesize for the First Time
A Japanese team has developed a technique to insert chloroplasts isolated from algae into animal cells, a feat that could revolutionize sustainable energy and how artificial meat and organs are created......»»
Portable spectrophotometer approach predicts shelf life of strawberries in real time
Based on non-invasive technology, a research group at the University of Cordoba has created a tool to guarantee optimal strawberry quality and minimize food waste......»»
AirPods Pro crackling issue target of new class-action lawsuit
A class-action lawsuit is accusing Apple of false advertising, claiming the crackling issue of the first-gen AirPods Pro go against Apple's marketing promises.AirPods ProFiled on November 1 in the United States District Court for the Northern Distric.....»»
Predicting Apple Intelligence revenue opportunities in 2025
Alright, let’s make some predictions. Aside from the iPhone, Services is Apple’s most successful product category. The company’s approach to modern artificial intelligence, combined with its acquisition history, hints at how Apple could unlock.....»»
Social media can turn household chores into profit—but are gender stereotypes making a comeback?
A study reveals a surprising transformation: as social media turns everyday household chores into profitable ventures, it may also be bringing back outdated gender stereotypes. Published in the Journal of Marketing Management, the research explores h.....»»
Solving the bottleneck of conifer propagation: A molecular approach
Conifers are foundational to ecosystems globally, providing critical environmental and economic value. Yet, their long life cycles slow traditional breeding methods, positioning somatic embryogenesis (SE) as a more effective option for rapid propagat.....»»