Ensuring Cultural Sensitivity in Your Marketing and Advertising
Digital marketing has brought more effective communication with customers, but it's also brought a new set of challenges, cultural sensitivity in advertising. Continue reading........»»
The next food marketing blitz is aimed at people on new weight-loss drugs
Taking a weight-loss drug? Food makers have just the new food for you. Enlarge (credit: Getty | Jeffrey Greenberg) As new diabetes and weight-loss drugs help patients curb appetites and shed pounds, food manufacturers ar.....»»
How marketing asset accountability can unlock the full value of marketing by measuring and reporting its assets
Researchers from University of Liverpool, University of Manchester, and University of Mannheim have published a new Journal of Marketing article that investigates the consequences of the financial valuation and external reporting of marketing assets......»»
Touchscreen Macs: The idea that will not die
Apple has rejected the idea of making touchscreen Macs for well over a decade now, but a recent remark by a senior company exec did appear to at least open the door to the possibility of a change of heart. Mac and iPad marketing VP Tom Boger recen.....»»
South African communities vs Shell: High court victories show cultural beliefs and practices count in climate cases
When the Shell petroleum company announced in 2021 that it wanted to explore for fossil fuels off South Africa's pristine Wild Coast, Indigenous communities in the area immediately fought back through the country's courts......»»
Samsung Replies to Apple’s Controversial Smash Ad, Because Why Not
If you’re a resident of the internet, you maybe heard about the latest advertising controversy regarding Apple and a “crushing of creativity” with its latest Crush ad spot. To defend Apple’s ad group, I actually think it was a.....»»
How stiff new U.S. tariffs against China may impact auto industry
The Biden administration is attempting to find a balance between encouraging domestic production and ensuring competitive prices for EVs......»»
Apple explains why it hasn’t released a touchscreen Mac (yet?)
The first iPad Pro reviews are here, and as we rounded up earlier today, they focus a lot on the new OLED displays, the M4 chip, and the limitations of iPadOS as a platform. In an interview with The Wall Street Journal, Apple marketing executive Tom.....»»
Crime blotter: UPS catches Apple product thieves in sting
In this week's Apple crime roundup, the Citizen app uses Apple Store theft footage in advertising, a Philadelphia Police scandal involving a smartphone app, stolen softball gear recovered thanks to AirTag, and more!The Apple Store in Emeryville, Cali.....»»
N.Y. Chevrolet dealership introduces delivery coordinator position to foster employee growth
A coordinator will do anything, from ensuring a customer knows how to use their new vehicle's technology to helping answer insurance and other general questions......»»
Big Three carriers pay $10M to settle claims of false “unlimited” advertising
States obtain settlement, but it's unclear whether consumers will get refunds. Enlarge (credit: Verizon) T-Mobile, Verizon, and AT&T will pay a combined $10.2 million in a settlement with US states that alleged the carri.....»»
Study explores effects of overseas business activity through experiences of expatriates
In international business, companies frequently dispatch their employees overseas as expatriates. They are crucial for linking the headquarters with foreign branches and their subsidiaries and bridging cultural, language, and business practice gaps......»»
Unearthing the impacts of hydrological sensitivity on global rainfall
Georgia Tech researcher Jie He set out to predict how rainfall will change as Earth's atmosphere continues to heat up. In the process, he made some unexpected discoveries that might explain how greenhouse gas emissions will impact tropical oceans, af.....»»
Head of Apple TV+ marketing Ricky Strauss is leaving
After a relatively brief stint, Apple TV+ marketing chief Ricky Strauss is heading elsewhere.Apple TV+ logoStrauss was hired in early January of 2023. He led consumer marketing for Apple TV+, including both original series and films. He reported to T.....»»
Cybersecurity jobs available right now: May 8, 2024
CISO Pinsent Masons | United Kingdom | Hybrid – View job details As a CISO, you will be responsible for the overall security posture of the organisation, ensuring the organisation’s information and technology assets are protected fr.....»»
Why legal changes aimed at preventing frivolous litigation motivate firms to avoid recalling products
Researchers from University of Adelaide and University of Danang have published a new Journal of Marketing study that examines Universal Demand laws and the unintended consequence of firms becoming less likely to recall products......»»
How do emotions help construct our cultural identity in music festivals?
2022 was a record year for music festivals in Spain, hitting historic highs just two years after the entire country was locked down due to the pandemic. Spain boasts close to a thousand music festivals and a live music industry that earned 459 millio.....»»
Researcher analyzes 3,356 signs to see how language use is changing in three Latino neighborhoods in Philly
Signs written in Spanish are becoming less common along North Philadelphia's Golden Block, or El Bloque de Oro—which runs along North Fifth Street from Lehigh Avenue to Allegheny Avenue and is considered the cultural center of the city's long-stand.....»»
A unique Apple marketing campaign for iPhone that you’ve probably never seen
As we await tomorrow’s iPad event, we’re looking back at a playful Apple marketing campaign that you’ve probably never seen. That’s because it ran in a single market at the time: Japan. It turns out Apple relied on whimsical puppetry to co.....»»
Strategies for preventing AI misuse in cybersecurity
As organizations increasingly adopt AI, they face unique challenges in updating AI models to keep pace with evolving threats while ensuring seamless integration into existing cybersecurity frameworks. In this Help Net Security interview, Pukar Hamal,.....»»
How effective are domestic violence advertising campaigns for preventing violence against women?
Domestic violence is a significant personal, community and social issue attracting much attention......»»