Ensuring Cultural Sensitivity in Your Marketing and Advertising
Digital marketing has brought more effective communication with customers, but it's also brought a new set of challenges, cultural sensitivity in advertising. Continue reading........»»
Study reveals the existence of a hidden "pink tax" in digital advertising
Advertisers systematically pay more to show online ads to women than to men, especially in highly developed nations, according to research from the Universidad Carlos III de Madrid (UC3M) and IMDEA Networks. This gender-based price discrimination in.....»»
Tim Cook talks Apple Vision Pro as spatial computing goes down under
After launching in the United States in February, Apple Vision Pro is now making its way around the world for international customers. As part of the marketing push, Apple CEO Tim Cook spoke with EFTM’s Trevor Long for an exclusive interview. m.....»»
Apple’s F1 new details: first trailer, budget dispute, IMAX runtime, and more
Apple has already started the marketing machine for its first attempt at a summer blockbuster. Set to release in theaters next June, the Apple original F1 released a poster last week and now the first trailer has dropped alongside a variety of new ti.....»»
Security Compass helps organizations integrate GenAI into their applications
Security Compass announced its SD Elements 2024.2 product release. This release expands on the platform’s AI/ML security content designed to help organizations seamlessly integrate GenAI into their applications while ensuring they are secure and co.....»»
The Gulf Stream is wind-powered and could weaken from climate change, research suggests
New evidence of changes to the Gulf Stream during the last ice age could indicate additional sensitivity to future climatic changes, finds a new study led by UCL researchers......»»
Nissan shuffles U.S. sales and marketing leadership
Scott Shirley, vice president of marketing operations for Nissan U.S., will retire at the end of the year......»»
Impel buys retail tech company Outsell for $100 million
The goal is to build a bigger dealership software company focused on artificial intelligence-driven sales and marketing automation.....»»
Whale remains tracked to highlight sustainable disposal benefits
A string of whale strandings on the East Australian Coastline and questions around the appropriate disposal methods for the remains has prompted a new study that highlights sustainable, cultural and ecosystem beneficial offshore removal or decomposit.....»»
Novel design for fast, sensitive high-energy photon detector
Prof. Long Shibing and his team from the University of Science and Technology of China (USTC) of the Chinese Academy of Sciences (CAS) have proposed a novel strategy for a high-energy photon detector with high sensitivity and response speed by coupli.....»»
Ancient volcanic eruption not a catalyst for early Homo sapiens cultural innovations, researchers say
An international team of researchers from the Universities of Tübingen (Dr. Armando Falcucci), Siena, and Bologna analyzed the cultural remains left by groups of early Homo sapiens at Grotta di Castelcivita in southern Italy, dating back to before t.....»»
Forget about Samsung Unpacked. Official Galaxy Z Flip 6 images are here
One week before Samsung is set to announce the Galaxy Z Flip 6, marketing images of the highly anticipated phone have leaked. Take a look......»»
Indigenous-led study unveils framework to attain cultural license to operate in the blue economy
An Indigenous-led research report released today, introduces a CLO framework for industries to work with First Nations to earn trust and cultural legitimacy in their operations in the blue economy......»»
Researcher develops model of influencer importance within Instagram networks
A study published in the International Journal of Electronic Marketing and Retailing has provided new insights into social media influencers, particularly focusing on those in the women's fashion sector on the well-known image and video sharing platf.....»»
Nissan"s Jeremie Papin to retailers: Throughput is on the way
Nissan Americas Chairperson Jeremie Papin says redesigned sheet metal, product-focused advertising and a supply better aligned with demand will drive foot traffic and profits to dealerships......»»
FTC defends tougher dealership regulations as NADA, Texas retailers appeal in U.S. court
The Federal Trade Commission on May 14 defended its new CARS Rule regulating car dealership advertising and finance and insurance practices......»»
Black holes are firing beams of particles, changing targets over time
Black holes seem to provide endless fascination to astronomers. This is at least partly due to the extreme physics that takes place in and around them, but sometimes, it might harken back to cultural touchpoints that made them interested in astronomy.....»»
Can marketing classes teach sustainability? Four key insights
Young adults have an important role to play in achieving the United Nations' Sustainable Development Goals (SDGs) by 2030. Adopted by all UN member nations, the SDGs offer a frame for an ambitious plan to transform our world for the better......»»
British Columbia needs a unified response to respond to the biodiversity crisis, say researchers
From massive kelp forests to monumental old-growth on land, British Columbia's biodiversity—which is unrivaled in Canada—provides an array of cultural, economic, social and other benefits. B.C.'s wide-ranging ecological zones are home to over 70.....»»
TSMC has kill switches built into its EUV machines
It seems that TSMC has built kill switches into its EUV machines, ensuring that they will self-destruct should anything happen. The post TSMC has kill switches built into its EUV machines appeared first on Phandroid. TSMC is probably known.....»»
Chevy Silverado EV"s RST First Edition targets retail truck buyers
Chevrolet will promote the Silverado EV RST First Edition's capability and performance as a signature marketing message as it works to attract pickup buyers to the electric version......»»