What You Need to Know About Marketing on TikTok
Marketing on TikTok is a must for brands targeting younger generations. But the video-based platform comes with some challenges you'll have to overcome. Continue reading........»»
Scientists become a source of hope and information on TikTok, Instagram
Peter Neff understands the allure of the world's fifth-largest continent......»»
Ads from Hell: How a pizza brand"s marketing reveals NZ"s shifting religious attitudes
Controversial advertising holds a mirror up to society. It can unite us in laughter or outrage, spark debates that shape our beliefs—and sometimes expose our political differences......»»
New research reveals how "home" affects psychological well-being in a mobile world
A new study by Zahra Sharifonnasabi, Senior Lecturer in Marketing and Co-Director of the MINDS Research Group at Queen Mary University of London, sheds light on the link between "home" and psychological well-being for people who frequently move acros.....»»
US can’t ban TikTok for security reasons while ignoring Temu, other apps
TikTok's survival in the US may depend on an appeals court ruling this December. Enlarge / Andrew J. Pincus, attorney for TikTok and ByteDance, leaves the E. Barrett Prettyman US Court House with members of his legal team as the.....»»
How Mazda’s new marketing approach is guided by Japanese philosophies
A new campaign from Mazda puts as much emphasis on human achievement as vehicle attributes. .....»»
Apple shares first example image made by Apple Intelligence: Craig Federighi’s dog
Apart from some marketing materials, we have not yet seen Apple Intelligence image generation features in action. Image Playgrounds and Genmoji are not currently available in the iOS 18.1 Apple Intelligence betas; they are rumored to launch as part o.....»»
Desert titanium is the shiny new iPhone 16 Pro color, but is it more gold or gray?
The iPhone 16 Pro is getting a new color: desert titanium. It’s the focus of all of Apple’s product marketing shots. But look closely and you may just wonder, like I have, what color ‘desert’ really is. From some angles desert titanium looks.....»»
X hires ex-Hyundai marketer Angela Zepeda as global head of marketing
X CEO Linda Yaccarino says the former automotive marketer will “further shape our transformation.”.....»»
Plenty of ups and downs are key to a great story, research finds
Since at least Aristotle, writers and scholars have debated what makes for a great story. One of them is Samsun Knight, a novelist who is also an economist and assistant professor of marketing at the University of Toronto's Rotman School of Managemen.....»»
How the world of rally racing helps Subaru of America connect and engage with customers, fans
Subaru of America's marketing goes beyond love, dogs and safety. An integral component is derived from its motorsports footprint but especially rally racing......»»
Dealership catches onto scammer, but plays along until cops arrest him
A video showing a customer taking delivery of two Kia Tellurides, then being arrested for allegedly using a fake driver's license, went viral on TikTok......»»
Court: Section 230 doesn’t shield TikTok from Blackout Challenge death suit
TikTok must face claim over For You Page recommending content that killed kids. Enlarge (credit: Catherine McQueen | Moment) An appeals court has revived a lawsuit against TikTok by reversing a lower court's ruling that.....»»
Instagram’s New Features Add a Bit More Spice to Your Reels and Stories
New features await users looking for a creative outlet. The post Instagram’s New Features Add a Bit More Spice to Your Reels and Stories appeared first on Phandroid. The popularity of apps like Tiktok over the past few years has pr.....»»
Hyundai Motor America marketing exec Angela Zepeda exits after losing CMO title
The company promoted Sean Gilpin into the role less than a month after giving him some of Zepeda’s duties related to performance marketing......»»
Can"t buy me love: TikTok users seek authenticity in sponsored content, dismissing top influencers for smaller creators
High-profile and popular influencers on TikTok should rethink their approach to brand-sponsored campaigns since followers better engage and trust the authenticity of smaller creators over super influencers when it comes to paid content......»»
Doctor decries Apple gift card discount "scam" after failing to understand the terms of the deal
An academic with a sideline in TikTok videos about marketing scams claims Apple defrauded her over an iPad discount — despite her getting precisely the deal she was promised and should have expected.Apple gift cardsThis will shock you, but it's pos.....»»
iPhone 16, iPhone 16 Pro marketing image leak is bogus [u]
An alleged leak of promotional images for the iPhone 16 popped out over the weekend, but they are fakes.Colors of the iPhone 16 Pro according to an image leak [X/Lakhwinder Singh]As time draws closer to when we expect the September Apple Event to hap.....»»
iPhone 16, iPhone 16 Pro marketing images seemingly leak weeks before launch
A series of promotional images for the iPhone 16 have supposedly leaked, blowing the cover off the launch of Apple's 2024 flagship smartphones.Colors of the iPhone 16 Pro according to an image leak [X/Lakhwinder Singh]As time draws closer to when we.....»»
Sex and alcohol in Nigeria: Marketing tactics send dangerous messages to young drinkers
Nigeria has a high rate of heavy drinking among young people. One study found that 55.8% of teenagers between 15 and 19 years old had engaged in binge drinking in the past month......»»
TikTok says DoJ"s China-link claims are overblown
TikTok's continued fighting with the United States government has the video app insisting that the Department of Justice has got it wrong when it comes to its association with China.The law puts TikTok in danger in the United States. TikTok is curren.....»»