What You Need to Know About Marketing on TikTok
Marketing on TikTok is a must for brands targeting younger generations. But the video-based platform comes with some challenges you'll have to overcome. Continue reading........»»
VW China marketing chief Jochen Sengpiehl deported after drugs test
Veteran marketing executive Jochen Sengpiehl's future at VW is uncertain. The automaker has launched an internal investigation after he was deported to Germany from China......»»
TikTok diagnosed creator with Type 1 diabetes before his doctor did
TikTok isn’t the first place I’d think of in relation to the concept of the wisdom of crowds, but it seems I may be underestimating the streaming video app … more….....»»
The "Club Med" lesson: How service organizations can improve employee well-being and enhance the work experience
Researchers from Nanyang Technological University and EM Lyon have published a new Journal of Marketing study that describes how, under certain conditions, customer interactions can rejuvenate service employees......»»
ByteDance intern fired for planting malicious code in AI models
Sabotage supposedly cost tens of millions, but TikTok owner ByteDance denies it. After rumors swirled that TikTok owner ByteDance had lost tens of millions after an intern sabotag.....»»
ByteDance knew kids could get addicted to TikTok in 35 mins, and harmed their development
Accidentally released TikTok documents reveal that the company knows the app is addictive to children, and damaging to their mental and social development. The documents also show developer ByteDance knew that screen-time tools it introduced would.....»»
Color complexity in social media posts leads to more engagement, new research shows
If you work in digital marketing, you don't need to be told a picture's worth a thousand words. More than half of content marketers say images are crucial for achieving their social media goals, and a staggering 70% of users prefer image-based posts.....»»
Is academic "TikTok" the future of learning?
There could be more value to vlogging than trying to become an internet personality, with a recent study exploring how the practice could boost university student engagement and ensure their work is authentic......»»
TikTok lays off hundreds in favor of AI moderators while Instagram blames humans for its own issues
TikTok developer ByteDance laid off hundreds of human moderators in favor of AI, while Threads blamed its human moderators on a recent string of account lockouts......»»
TikTok lays off hundreds for AI moderators while Instagram blames humans for its own issues
TikTok developer ByteDance laid off hundreds of human moderators in favor of AI, while Threads blamed its human moderators on a recent string of account lockouts......»»
iOS 18 fixed my motion sickness problem with one new feature
Apple can sometimes dip into hyperbole with its marketing. But every now and then, a new iPhone or software feature truly is “life changing.” For me this year, that feature has been Vehicle Motion Cues in iOS 18, which fixed my motion sickness......»»
Why using a brand nickname in marketing is not a good idea
Researchers from Western University, Stockton University, and University of Massachusetts Amherst have published a new study that examines whether firms benefit from adopting popular nicknames in their branding efforts......»»
Of course, the Sonos Arc Ultra is (probably) also Sonos TV
The pieces may be coming together: More RAM, more storage, and a leaked marketing image could well point toward the Sonos Arc Ultra running a full OS......»»
Of course the Sonos Arc Ultra is (probably) also Sonos TV
The pieces may be coming together: More RAM, more storage, and a leaked marketing image could well point toward the Sonos Arc Ultra running a full OS......»»
Maserati"s stumbles due to marketing issues, Stellantis CEO Carlos Tavares says
Despite heavy financial losses and slumping vehicle sales, Maserati is sustainable but more needs to be done to position it as a pure luxury brand, Stellantis CEO Carlos Tavares said......»»
Popular gut probiotic completely craps out in randomized controlled trial
If you're familiar with the history of Activia, you may not be surprised. Any striking marketing claims in companies' ads about the gut benefits of a popular probiotic may be full.....»»
Do customers perceive AI-written communications as less authentic?
From Nike and Google to Coca-Cola and McDonald's, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That's the questi.....»»
Study traces wild cat eye color diversity to ancient ancestor
Fans of Clementine, the cat who recently captivated TikTok with her rare eye color, should take note. The piercing golden gaze of cheetahs, the striking blue stare of snow leopards, and the luminous green glare of leopards are all traits that can be.....»»
Exxon Mobil says advanced recycling is the answer to plastic waste: But is it really?
When California Attorney General Rob Bonta filed suit against Exxon Mobil and accused the oil giant of misleading the public about the effectiveness of plastic recycling, many of the allegations surrounded the company's marketing of a process called.....»»
Edmunds" new digital campaign turns to TikTok, YouTube, Meta
Online car shopping guide Edmunds is running a sports-themed fall social media advertising campaign to boost brand awareness and help retailers sell more cars......»»
Gambling marketing and the Premier League—the continued failure of industry self-regulation
New research reveals gambling messages during the opening weekend of this season's football Premier League have almost trebled since last year, putting fans including children at risk......»»