What You Need to Enable and Sustain Marketing Agility
These are the five most critical tools to have in your transformation toolbox if you want Agile to be a permanent fixture in your marketing organization. Continue reading........»»
The key pillars of domain security
From branded emails and marketing campaigns to critical protocols, internal portals, and internet traffic, domains are central to digital enterprise operations. They are constantly created for new assets and initiatives. In this Help Net Security vid.....»»
Novel material supercharges innovation in electrostatic energy storage
Electrostatic capacitors play a crucial role in modern electronics. They enable ultrafast charging and discharging, providing energy storage and power for devices ranging from smartphones, laptops and routers to medical devices, automotive electronic.....»»
New research could enable more—and more efficient—synthesis of metastable materials
Ion exchange is a powerful technique for converting one material to another when synthesizing new products. In this process, scientists know what reactants lead to what products, but how the process works—the exact pathway of how one material can b.....»»
Apple opens fourth Developer Academy in Indonesia
Apple has announced a new Apple Developer Academy for Bali, which will have a nine-month program teaching coding, marketing and all the skills to create apps.Members of the Apple Developer Academies in IndonesiaIn 2018, Apple opened its first Apple D.....»»
Wireless power transmission could enable exploration of the far side of the moon
How can future lunar exploration communicate from the far side of the moon despite never being inline with the Earth? This is what a recent study submitted to IEEE Transactions on Aerospace and Electronic Systems hopes to address as a pair of researc.....»»
AI can help dealers boost customer service, make financial decisions
Dealers are using AI to enable their systems to aid in financial decisions, said Rich Sands, CEO of Stella Automotive AI......»»
Nearly half of B2B startups choose not to market themselves, researchers find
Marketing is one of the most effective ways for an early-stage business-to-business (B2B) startup firm to grow, yet nearly half of such firms that would benefit from it choose not to do any marketing, according to the findings of a paper co-authored.....»»
GM creates chief transformation officer role as agency reviews continue
Buick and GMC marketer Molly Peck takes on a new role as GM considers big changes to its marketing and agency approach under new CMO Norm de Greve......»»
Hands-on with Linearity Move, a simplified animator for everyone [Video]
Linearity has recently launched a new app and service named Linearity Move, aiming to improve usability and functionality in the motion graphics sector. Building on the success of Linearity Curve, this software is aimed at enabling marketing and desi.....»»
What four decades of canned salmon reveal about marine food webs
Alaskan waters are a critical fishery for salmon. Complex marine food webs underlie and sustain this fishery, and scientists want to know how climate change is reshaping them. But finding samples from the past isn't easy......»»
"Nudging" consumers is a common marketing tactic, but study finds it carries risk
Marketers have found so-called "nudging" to be an effective way to influence consumer behavior—but new research suggests those who are prompted, either subtly or directly, to select a particular product or service may be quicker to abandon it......»»
Disneyland to dump gas engines on Honda-sponsored Autopia ride
The Walt Disney Co. said it is 'evaluating technology that will enable us to convert from gas engines in the next few years.'.....»»
AI hype invades Taco Bell and Pizza Hut
Everything is suddenly "AI" in corporate food marketing, and we may have hit peak buzz. Enlarge (credit: Getty Images) Depending on who you ask about AI (and how you define it), the technology may or may not be useful, b.....»»
A novel liquid crystal-based tunable dielectric metasurface
Dielectric metasurfaces represent one of the cutting-edge research and application directions in optics. They not only possess the advantage of low loss but also enable the realization of device thicknesses at subwavelength scales. Moreover, they can.....»»
Apple on what makes the M3 MacBook Air the perfect travel laptop
Apple launched the new M3 MacBook Air last month, offering more powerful performance, a more durable Midnight finish, and other upgrades. In a new interview this week, Apple product marketing exec Evan Buyze offered an interesting look at how Apple o.....»»
Acids enable adhesive electrodes for thin, flexible supercapacitors
Supercapacitors have the superb ability to capture and store energy. Researchers can use different materials and fabrication methods to make them flexible, thin and appropriate for use in wearable or implantable electronics, like smart watches or pac.....»»
How to enable picture-in-picture for YouTube on your Mac
Sometimes you need the best of both worlds on the same screen: Work and your favorite YouTube videos. Here's how to enable picture-in-picture mode on a Mac......»»
Beware! Backdoor found in XZ utilities used by many Linux distros (CVE-2024-3094)
A vulnerability (CVE-2024-3094) in XZ Utils, the XZ format compression utilities included in most Linux distributions, may “enable a malicious actor to break sshd authentication and gain unauthorized access to the entire system remotely,”.....»»
iPhone 16: New case leak offers another look at camera bump redesign
The iPhone 16 is widely expected to feature vertically-aligned cameras on the back, likely in order to enable spatial video recording. Newly-leaked images today give another look at this design, showing one of the first iPhone 16 cases. more….....»»
Unlocking insights into marketing to mature consumers: A new research synthesis
Research from Queen Mary University of London academic Dr. Mina Tajvidi, delves into marketing communications targeted at mature consumers aged 50 and above, addressing definitional inconsistencies and reviewing research published since 1972......»»