Survey says AI is more buzzkill than buzzword for marketing
Washington State University survey finds people are turned off by mention of AI in products......»»
Former Cadillac marketing executive steps up to CMO at Mercedes-Benz USA
Lee is one of three senior hires announced by MBUSA at the company's annual dealer meeting on Thursday......»»
YouTube TV shows repeating Little Mermaid ad instead of end of NBA playoff game
Frustrating glitch has some worried about streaming NFL games. Enlarge / Disney CEO Bob Iger recently lamented limited marketing for big projects like The Little Mermaid. Well, there are a bunch of NBA fans who definitely know t.....»»
A new tool for deforestation detection
Every second, the planet loses a stretch of forest equivalent to a football field due to logging, fires, insect infestation, disease, wind, drought, and other factors. In a recently published study, researchers from the U.S. Geological Survey Earth R.....»»
High voltage and high efficiency become the trend in automotive chips; 800V platform introduced to mainstream car models
As hybrid and electric vehicles trend upward, the demand for high-voltage semiconductors is rapidly increasing, according to Eddie Chen, semiconductor marketing and senior application engineer at Texas Instruments (TI)......»»
Astronomers want your help hunting for asteroids
Anyone can become an asteroid hunter thanks to a new program launched by astronomers at the University of Arizona Lunar and Planetary Laboratory. As part of the Catalina Sky Survey, the scientists created an online portal that opens their mission—t.....»»
Google has a Pixel loyalty problem
A recent survey has found that when it comes to smartphone brand loyalty, Google is amongst the worst performers. Whenever someone buys into the Apple ecosystem and gets a device like an iPhone, there’s a good chance that they will cont.....»»
"Moe" than just advertisement: Reflections on the use of anime characters for tourism promotion
In Japan, advertisements featuring anime characters are often used to sell goods and services. Marketing strategies that use anime characters exploit people's feelings toward them. The Japanese slang "moe," derived from the Japanese intransitive verb.....»»
Surveys in UK and Germany suggest conservatives more likely to share fake news but usually without deception
A trio of economists and social scientists from Zayed University, Utrecht University and TU Dresden has found via survey analysis that conservative people are more likely to share fake news but most believe such stories to be true. In their study, re.....»»
iPhone edges out Samsung in satisfaction survey; ties with soft drinks and shoes
Along with looking at wireless carrier satisfaction, the American Customer Satisfaction Index (ACSI) shared its latest data on how consumers feel about their smartphones. After seeing a slight increase year-over-year, Apple’s iPhone beat out Samsu.....»»
Apple hit with new investigation over ‘deceptive marketing and programmed obsolescence’
Apple is facing a new probe from regulators in France over alleged product obsolesce. As reported by the French news outlet AFP News and confirmed by Reuters, the investigation started back in December 2022 and is related to Apple’s practice of ty.....»»
Survey: Most dealerships have no EVs and some don"t want any
Two-thirds of dealerships said they didn't have any EVs in stock. Of those stores, 45 percent said they wouldn't sell EVs even if they could get some......»»
Refined methodologies of ransomware attacks
Adversaries were able to encrypt data in 76% of the ransomware attacks that were conducted against surveyed organizations, according to Sophos. The survey also shows that when organizations paid a ransom to get their data decrypted, they ended up add.....»»
Google doubles down on its "AI" future during I/O, hitting the buzzword over 100 times
It took only 17 seconds for Google to say "AI" in its Google I/O keynote conference for the first time on Wednesday, and we stopped counting at over 100. Here are all the AI tools that it announced at the event, spanning nearly every product category.....»»
The true impact of the Black Summer fires on frogs
The first extensive survey of amphibian communities since the 2019–20 Australian Black Summer bushfires has revealed the true impact of severe fire on frogs in eastern NSW......»»
Survey due this month for Top Suppliers lists
Automotive News is collecting data for its top suppliers rankings in North America, Europe and the world......»»
You can Soon Grab a Fully-functioning Optimus Prime Model!
Robosen recently announced that buyers can now sign up for its upcoming Optimus Prime Interactive Robot. Robosen’s efforts towards engineering and marketing some truly-impressive robot figures have not gone unnoticed, and the company&.....»»
Minoan eruption survey improves volcanic risk assessments
Volcanic eruptions are spectacular, violent and dangerous. Large explosive eruptions can even have global impacts. To classify the size of volcanic eruptions, the magma volume and the deposition volume are determined. Volcanologists estimate these va.....»»
New variable star detected by Chinese astronomers
Using the Nanshan One-meter Wide-field Telescope (NOWT), astronomers from China have performed a photometric survey of the old open cluster NGC 188. In result, they identified many variable stars, one of which was detected for the first time. The fin.....»»
Around 80% of banks in Asia Pacific to increase technology budget, IDC finds
According to a recent IDC survey, Role of Technology in the Banking Industry, 83.2% of banks in Asia Pacific (not including Japan) will increase their technology budgets in 2023, with 14.8% signaling they will increase their budgets by 20% or more......»»
How to protect consumers from deceptive comparison pricing
Researchers from Duke University, University of Notre Dame, and Microsoft published a new Journal of Marketing article that examines using "true normal prices" during a sale as a way to reduce deceptive pricing tricks......»»