Survey says AI is more buzzkill than buzzword for marketing
Washington State University survey finds people are turned off by mention of AI in products......»»
May the 4th is here again—so save your credits for this Star Wars merch
Some top picks for your haul of era-spanning Star Wars stuff. (credit: Star Wars) It's almost Star Wars day, or so they say: Yes, we're talking about that genius marketing ploy to rebrand May the 4th based on a pun—well, it's not.....»»
Scientists create high-resolution poverty maps using big data
A team of researchers from the Complexity Science Hub (CSH) and Central European University (CEU) created more-detailed poverty maps using computational tools that bring together survey information, and data and images provided by public sources such.....»»
Study: Survey methodology should be calibrated to account for negative attitudes about immigrants and asylum-seekers
As of 2021 it is estimated that world-wide the number of refugees and asylum-seekers is over 31 million. While academics and researchers have been attempting to capture global and domestic attitudes towards these vulnerable groups, many of these stud.....»»
Chevy expects under-$25,000 Trax to become one of brand"s top sellers
Chevy plans a marketing push starting in June targeting buyers of the previous-generation Trax as well as owners of the defunct Cruze and Sonic sedans......»»
May the 4th is here again—so save some credits on this Star Wars merch
Get solid deals on a haul of era-spanning Star Wars stuff. (credit: Star Wars) It's almost Star Wars day, or so they say: Yes, we're talking about that genius marketing ploy to rebrand May the 4th based on a pun—well, it's not eve.....»»
AutoNation customer experience exec Cannon to retire; CMO named
A veteran retail industry marketing executive will become the dealership giant's new CMO. Marc Cannon will pivot to AutoNation's philanthropic efforts and then retire by the end of 2023......»»
Drones offer more efficient way to survey vital oyster reefs
Skimming 100 feet above the Gulf waters at 13 miles per hour and blasting out 700,000 laser pulses every second, a drone flies over this oyster reef off the Big Bend coast of western Florida in early 2021. A few minutes later, the drone lands on shor.....»»
Digital non-degree credentials may go into a black hole when applying for jobs, research says
Many human resource and talent acquisition systems do not recognize digital non-degree credentials that are often included on resumes and in job applications, according to a Northeastern survey......»»
Astronomers discover two super-Earths orbiting nearby star
Using NASA's Transiting Exoplanet Survey Satellite (TESS), an international team of astronomers has discovered two "super-Earth" exoplanets orbiting a nearby M-dwarf star known as TOI-2095. The newfound alien worlds have short orbital periods and are.....»»
Developers embrace AI Tools but face ‘Big Code’ challenges, survey finds
A new report from Sourcegraph warns Big Code will hit crisis mode if companies don't get a handle on how their developers use AI at work. A new report from Sourcegraph warns Big Code will hit crisis mode if companies don't get a handle on how the.....»»
Roman military camps in desert found by archaeologists using Google Earth
Three new Roman fortified camps have been identified across northern Arabia by a remote sensing survey by the University of Oxford's School of Archaeology. Their paper, published in the journal Antiquity, reports the discovery may be evidence of a pr.....»»
Study examines how to get people to share a corporate post
A brand's communication through social media posts is all the more effective the more it is in line with the image and values the public associates with the brand. This is the subject of a recent article in the Journal of Interactive Marketing by Sar.....»»
Researchers propose new standards to fix what"s wrong in statistics
A new paper in the Journal of Survey Statistics and Methodology indicates that the methods researchers use to report on analyses of survey data vary widely, and frequently contain mistakes. Publications containing these incorrect analyses yield resul.....»»
Like viewing in FM vs. AM: New black hole image reveals “fluffier” ring
New GMVA data complements the 2017 M87 image captured by Event Horizon Telescope. Zooming in on the black hole and jet of Messier 87. Credit: ESO/L. Calçada, Digitized Sky Survey 2, ESA/Hubble, RadioAstron, De Gasperin et al., Kim e.....»»
US Apple customers favor iPhone 14 Pro models according to unsurprising survey
As conventional wisdom has suggested since launch, the iPhone 14 Pro lineup accounted for most iPhone sales in the US in early 2023, and the iPhone 14 Plus struggled.iPhone 14 ProThe newest quarterly report from Consumer Intelligence Research Partner.....»»
KPMG: US executives unprepared for immediate adoption of generative AI
In a KPMG survey of executives on generative AI, the technology is seen as potentially the most disruptive to date. In a KPMG survey of executives on generative AI, the technology is seen as potentially the most disruptive to date.Read More.....»»
Securing the rapidly developing edge ecosystem
In this Help Net Security video interview, Theresa Lanowitz, Head of Cybersecurity Evangelism at AT&T Business, discusses the 12th annual Cybersecurity Insights Report, released at RSA Conference 2023. This comprehensive survey aims to provide insigh.....»»
Report: Women experienced greater loss in partnership quality than men during the pandemic
The measures to contain the COVID-19 pandemic and the challenges associated with it have temporarily put a strain on the quality of partnerships, but results of the German Ageing Survey show that already in the winter of 2020/21 people rated their co.....»»
Best practices in new product development: What separates the best from the rest?
No single practice is sufficient for greater innovation performance, say the researchers, overviewing the results of the most recent PDMA's 2021 global survey. The best companies, according to the results, are better at employing multiple types of in.....»»
Why the Bud Light boycott represents a new phase in anti-brand protests
The boycott has quickly morphed into a promotional event for ‘anti-woke’ brands. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story.....»»