Olfactory marketing: How strategic use of scents influences customers" shopping experiences
In retail, fragrance cues are nothing to be sniffed at. Indeed, the scent of vanilla, baking bread, even fresh linen, can affect customer behavior, according to a study published in the International Journal of Indian Culture and Business Management.....»»
Arcserve UDP 10 accelerates disaster recovery processes
Arcserve launched Arcserve UDP 10, providing customers with an intuitive, flexible, and affordable way to address their critical data security and business continuity challenges. Arcserve UDP 10 is a unified data protection solution that offers backu.....»»
Color complexity in social media posts leads to more engagement, new research shows
If you work in digital marketing, you don't need to be told a picture's worth a thousand words. More than half of content marketers say images are crucial for achieving their social media goals, and a staggering 70% of users prefer image-based posts.....»»
Is Samsung’s $1,200 Android tablet worth it? I reviewed it and found out
The Samsung Galaxy Tab S10 Ultra is a big, powerful, and expensive Android tablet. If that's what you're shopping for, it's one of the best you can buy......»»
Bowers & Wilkins Pi8 In-Ear True Wireless Earbuds review: what we’ve been waiting for
Bowers & Wilkins is known for creating exceptional audio experiences, and its new Pi8 earbuds continue that legacy......»»
Google AI helped researchers win two Nobel Prizes this week
While AI was helping win multiple Nobel Prizes this week, we saw the release of Google's Imagen 3, Zoom's AI Companion, and Amazon's Shopping Guides......»»
iOS 18 fixed my motion sickness problem with one new feature
Apple can sometimes dip into hyperbole with its marketing. But every now and then, a new iPhone or software feature truly is “life changing.” For me this year, that feature has been Vehicle Motion Cues in iOS 18, which fixed my motion sickness......»»
Fla. dealerships reopen after Milton, though power outages pose problems
More than 2.2 million tracked customers in Florida still were without power the afternoon of Oct. 11, according to PowerOutage.us......»»
Fidelity data breach exposes details of thousands of customers
Even though the data wasn't abused in the wild, Fidelity is still offering free identity monitoring services......»»
Study finds that even positive third-party ratings can have negative effects
There's history, glitz, and glamor surrounding the awarding of Michelin stars to restaurants, but new research shows there can be a downside to achieving even the highest industry rankings. In a study published in Strategic Management Journal, Daniel.....»»
Tesla says sub-$30,000 Cybercab will be "very high volume" vehicle
The autonomous taxi is expected to anchor a Tesla-run ride-share service, but it will also be available to private customers......»»
Prime Big Deal Days portable power station deals: What’s still available?
We've rounded up the best Prime Big Deal Days portable power station deals right here, while also giving you advice on how to choose what to buy for the shopping event......»»
Apple once again cuts interest rate for Apple Card Savings Account
After cutting interest rates for the Apple Card Savings Account last month, Apple and Goldman Sachs are cutting interest rates again. Customers were notified of the change on Thursday night, and it will take effect on Friday, October 11. more….....»»
Apple wants to know why and how often people use their Vision Pro
Apple Vision Pro has been available for just over seven months, and Apple is starting to ramp up its market research among customers. The company is sending surveys to early Vision Pro adopters inviting them to share their experiences with things lik.....»»
Florida auto dealers start gauging damages, employee health after Milton
More than 3.4 million tracked customers in Florida were without power on Oct. 10, according to PowerOutage.us......»»
Amazon debuts AI ‘Shopping Guides’ for more than 100 product types
Amazon debuted its new AI-powered Shopping Guide feature on Wednesday that is designed to help educated online buyers about their potential purchases......»»
Prime Big Deal Days portable power station deals: generators under $100
We've rounded up the best Prime Big Deal Days portable power station deals right here, while also giving you advice on how to choose what to buy for the shopping event......»»
Guide for selecting the right GRC framework, EU edition
Governance, risk, and compliance frameworks are critical. They enable cybersecurity professionals to accurately identify an organization’s risk posture, align business and strategic objectives with technology, and meet compliance responsibilities......»»
Here’s how Apple TV+’s market share compares to other streaming platforms in the US
Customers have a lot of options to choose from when it comes to streaming platforms, and Apple TV+ is one of them. But how does TV+ compare to its competitors? A new JustWatch report first seen by 9to5Mac reveals just that. more….....»»
Why using a brand nickname in marketing is not a good idea
Researchers from Western University, Stockton University, and University of Massachusetts Amherst have published a new study that examines whether firms benefit from adopting popular nicknames in their branding efforts......»»
MoneyGram hack – includes SSNs and photo ID for some customers; Comcast too
A MoneyGram hack has seen an attacker obtain the personal data of an unknown number of the company’s 50 million money transfer users. A separate hack of a debt collection company has seen personal data obtained for more than 200,000 Comcast cust.....»»