Olfactory marketing: How strategic use of scents influences customers" shopping experiences
In retail, fragrance cues are nothing to be sniffed at. Indeed, the scent of vanilla, baking bread, even fresh linen, can affect customer behavior, according to a study published in the International Journal of Indian Culture and Business Management.....»»
The "Club Med" lesson: How service organizations can improve employee well-being and enhance the work experience
Researchers from Nanyang Technological University and EM Lyon have published a new Journal of Marketing study that describes how, under certain conditions, customer interactions can rejuvenate service employees......»»
Politics may influence gift-giving choices more than it influences personal purchases
Political affiliation may not make a difference in everyday purchases for individuals, but it can play a role when buying for friends, family and co-workers, new research from the University of New Hampshire has found. This may have implications for.....»»
ScaleVoice"s AI ‘workers" can contact customers and seem human
The startup is seeking new venture capital to help fuel an expansion of its AI "workers" designed to automate outbound dealership calls and texts......»»
AutoTrainer software reviews F&I conversations, trains staff using AI customers
Startup Anomaly Labs screens car dealers' finance office sales pitches to real-life consumers and uses AI customers for managers to role-play and improve......»»
Ocean eddy currents funnel extreme heat and cold to the life-filled depths
On land, we're familiar with heat waves and cold snaps. But the deep sea also experiences prolonged periods of hot and cold......»»
First iPad mini 7 benchmarks reveal upgraded RAM and more
Apple announced a new iPad mini on Tuesday, powered by the A17 Pro chip with support for Apple Intelligence features. The first new iPad mini orders are set to arrive to customers next week, but early benchmarks have now surfaced on Geekbench. These.....»»
Microsoft lost some customers’ cloud security logs
Microsoft has lost several weeks of cloud security logs that its customers rely on to spot cyber intrusions. What happened As reported by Business Insider earlier this month, Microsoft privately notified affected customers of this incident and told t.....»»
Developers now required to provide public address and phone number for EU App Store
As we reported in August, a change coming to the App Store in the European Union would force developers to provide a public address and phone number that would become visible to customers in the region. As of today, the change has come into effect an.....»»
Redbox easily reverse-engineered to reveal customers’ names, zip codes, rentals
The bankrupt company may not see any consequences. Since Redbox went bankrupt, many have wondered what will happen to those red kiosks and DVDs. Another question worth examining.....»»
Ford paying dealers to take F-150 Lightnings from new EV distribution centers
Dealers can make $22,500 by ordering 15 F-150 Lightnings from regional EV distribution centers designed to reduce carrying costs and give customers quicker access to more inventory......»»
Motorola phones are getting Google’s excellent Circle to Search feature
We have some great news for some Motorola customers. Some phones will be picking up Circle to Search and other popular features. Which ones? Stay tuned......»»
Behavioral science: Could supermarket loyalty cards nudge us to make healthier choices?
Ken Murphy, CEO of the British multinational supermarket chain Tesco, recently said at a conference that Tesco "could use Clubcard data to nudge customers towards healthier choices"......»»
Daily 5 report for Oct. 16: Detroit 3 suppliers face major conundrum on China business
Many suppliers who bought into rosy EV production forecasts from their Detroit 3 customers now face the reality of unmet expectations......»»
80% of customers are skeptical of AI use - here"s what businesses can do
80% of customers are skeptical of AI use - here"s what businesses can do.....»»
MongoDB Queryable Encryption now supports range queries on encrypted data
MongoDB Queryable Encryption allows customers to securely encrypt sensitive application data and store it in an encrypted format within the MongoDB database. It also enables direct equality and range queries on the encrypted data without the need for.....»»
Arcserve UDP 10 accelerates disaster recovery processes
Arcserve launched Arcserve UDP 10, providing customers with an intuitive, flexible, and affordable way to address their critical data security and business continuity challenges. Arcserve UDP 10 is a unified data protection solution that offers backu.....»»
Color complexity in social media posts leads to more engagement, new research shows
If you work in digital marketing, you don't need to be told a picture's worth a thousand words. More than half of content marketers say images are crucial for achieving their social media goals, and a staggering 70% of users prefer image-based posts.....»»
Is Samsung’s $1,200 Android tablet worth it? I reviewed it and found out
The Samsung Galaxy Tab S10 Ultra is a big, powerful, and expensive Android tablet. If that's what you're shopping for, it's one of the best you can buy......»»
Bowers & Wilkins Pi8 In-Ear True Wireless Earbuds review: what we’ve been waiting for
Bowers & Wilkins is known for creating exceptional audio experiences, and its new Pi8 earbuds continue that legacy......»»
Google AI helped researchers win two Nobel Prizes this week
While AI was helping win multiple Nobel Prizes this week, we saw the release of Google's Imagen 3, Zoom's AI Companion, and Amazon's Shopping Guides......»»