Olfactory marketing: How strategic use of scents influences customers" shopping experiences
In retail, fragrance cues are nothing to be sniffed at. Indeed, the scent of vanilla, baking bread, even fresh linen, can affect customer behavior, according to a study published in the International Journal of Indian Culture and Business Management.....»»
Apple wants to know why and how often people use their Vision Pro
Apple Vision Pro has been available for just over seven months, and Apple is starting to ramp up its market research among customers. The company is sending surveys to early Vision Pro adopters inviting them to share their experiences with things lik.....»»
Florida auto dealers start gauging damages, employee health after Milton
More than 3.4 million tracked customers in Florida were without power on Oct. 10, according to PowerOutage.us......»»
Amazon debuts AI ‘Shopping Guides’ for more than 100 product types
Amazon debuted its new AI-powered Shopping Guide feature on Wednesday that is designed to help educated online buyers about their potential purchases......»»
Prime Big Deal Days portable power station deals: generators under $100
We've rounded up the best Prime Big Deal Days portable power station deals right here, while also giving you advice on how to choose what to buy for the shopping event......»»
Guide for selecting the right GRC framework, EU edition
Governance, risk, and compliance frameworks are critical. They enable cybersecurity professionals to accurately identify an organization’s risk posture, align business and strategic objectives with technology, and meet compliance responsibilities......»»
Here’s how Apple TV+’s market share compares to other streaming platforms in the US
Customers have a lot of options to choose from when it comes to streaming platforms, and Apple TV+ is one of them. But how does TV+ compare to its competitors? A new JustWatch report first seen by 9to5Mac reveals just that. more….....»»
Why using a brand nickname in marketing is not a good idea
Researchers from Western University, Stockton University, and University of Massachusetts Amherst have published a new study that examines whether firms benefit from adopting popular nicknames in their branding efforts......»»
MoneyGram hack – includes SSNs and photo ID for some customers; Comcast too
A MoneyGram hack has seen an attacker obtain the personal data of an unknown number of the company’s 50 million money transfer users. A separate hack of a debt collection company has seen personal data obtained for more than 200,000 Comcast cust.....»»
BreachLock Attack Surface Analytics strengthens enterprise CTEM capabilities
BreachLock strengthens continuous threat exposure management (CTEM) capabilities for enterprise customers with its new Attack Surface Analytics feature. Time is of the essence when Fortune 500 security teams find themselves waking up to a Code Red vu.....»»
Of course, the Sonos Arc Ultra is (probably) also Sonos TV
The pieces may be coming together: More RAM, more storage, and a leaked marketing image could well point toward the Sonos Arc Ultra running a full OS......»»
Prime Big Deal Days coffee maker deals 2024: Early deals on the best coffee brewers
Coffee lovers, don't miss out on the discounts that this year's Prime Big Deal Days coffee maker deals bring. Here are our top picks, plus some shopping advice......»»
Of course the Sonos Arc Ultra is (probably) also Sonos TV
The pieces may be coming together: More RAM, more storage, and a leaked marketing image could well point toward the Sonos Arc Ultra running a full OS......»»
Indie App Spotlight: ‘GroceryBot’ is an all-in-one planner for grocery shopping
Welcome to Indie App Spotlight. This is a weekly 9to5Mac series where we showcase the latest apps in the indie app world. If you’re a developer and would like your app featured, get in contact. GroceryBot is a new iPhone app that aims to.....»»
Food Truck Fridays help forge connections
Staffers at a Subaru dealership in Massachusetts spend some Fridays each summer showcasing new vehicles and interacting with potential customers at a local zoo......»»
Best TCL TV deals: 4K TVs as low as $247
TCL is one of the top TV brands for some TV deals, and we've rounded up all of the best TCL TV deals worth shopping right now......»»
How to find the best October Prime Day Deals
Amazon’s fall Deals event is right around the corner and if you haven’t made a shopping plan yet, we’re here to help......»»
M3 MacBook Air vs. M3 MacBook Pro: Which Mac is best for you?
The M3 MacBook Air is here, but how does it compare to the M3 MacBook Pro? Allow us to do dive into an illuminating face-off to help you decide. Amazon's October Prime Day is upon us and that means it's time to do some MacBook shopping.Two of A.....»»
Maserati"s stumbles due to marketing issues, Stellantis CEO Carlos Tavares says
Despite heavy financial losses and slumping vehicle sales, Maserati is sustainable but more needs to be done to position it as a pure luxury brand, Stellantis CEO Carlos Tavares said......»»
Chevy dealer recalls customer dinner he threw with Pete Rose
Pete Rose, who died Sept. 30, had dinner with customers of a Chevy dealership near Cincinnati as part of a 2010 campaign......»»
Qualitative study examines how ordinary people "sense" water quality
Seeing—and tasting—is believing: A qualitative study of communities living along the Philippines' bustling Marikina River underscores the importance of taking into account local peoples' everyday experiences, practices, and perceptions in establi.....»»