Olfactory marketing: How strategic use of scents influences customers" shopping experiences
In retail, fragrance cues are nothing to be sniffed at. Indeed, the scent of vanilla, baking bread, even fresh linen, can affect customer behavior, according to a study published in the International Journal of Indian Culture and Business Management.....»»
The Importance of Web Hosting, for SEO Success
When building a website and making decisions about its components like design and content creation and marketing strategies take stage; however the choice of web hosting service is often overlooked as a detail in the process. A critical component tha.....»»
Top 10 strategic technology trends shaping the future of business
The ethical and responsible use of technology is fast becoming part of the mandate for CIOs, as organizations balance the need for progress with the protection of stakeholders’ trust and well-being, according to Gartner. “This year’s top strate.....»»
Three products Apple won’t announce during its ‘exciting week of announcements’
Apple is going to be holding an “exciting week of announcements” starting tomorrow, confirmed by Apple marketing exec Greg Joswiak. Although the announcements will focus on the first M4 Macs, rumors for several other Apple products are circulatin.....»»
These 3 Apple products will likely be discontinued next week
Apple is going to be launching the M4 Mac lineup next week in a series of press releases, which Apple marketing exec Greg Joswiak refers to as an “exciting week of announcements.” These are some Apple products you probably won’t be able to buy.....»»
Save $400 on this souped-up Dell PC
Are you shopping for your end-all-be-all desktop PC? Look no further than the Dell XPS 8960, now on sale for $1,950 when you order through Dell......»»
A week of Mac announcements – which one are you waiting for? [Poll]
Apple marketing VP Greg Joswiak yesterday revealed that we can expect an exciting week of Mac announcements, starting on Monday morning. The tweet also effectively confirmed that there will be no Mac event, just press releases and small-scale brie.....»»
Apple, Goldman Sachs fined $89 million for misleading Apple Card customers
Apple, Goldman Sachs fined $89 million for misleading Apple Card customers.....»»
Cable companies ask 5th Circuit to block FTC’s click-to-cancel rule
Cable companies worry rule will make it hard to talk customers out of canceling. Cable companies, advertising firms, and newspapers are asking courts to block a federal "click-to-.....»»
Apple confirms ‘exciting week of announcements’ for Mac starting on Monday
While it’s not an event, Apple has officially confirmed that next week will be an “exciting week of announcements” starting on Monday morning. The teaser was posted to social media by Apple’s marketing VP Greg Joswiak. This announcements.....»»
Study finds land use influences organisms living underground
Researchers at Eawag (Swiss Federal Institute of Aquatic Science and Technology) and University of Zurich have complied and analyzed a globally unique data set on the occurrence of various amphipods in groundwater......»»
GM, Ford try to ease fleet customers" switch to EVs
Switching to an electric vehicle comes with a host of considerations, including when and where to charge it. For fleet operators, moving away from gasoline-powered vehicles also comes with business implications. Some companies might be interested.....»»
Both Harris and Trump have records on space policy. An expert examines where they differ
The next president of the United States could be the first in that office to accept a phone call from the moon and hear a woman's voice on the line. To do so, they'll first need to make a series of strategic space policy decisions. They'll also need.....»»
Starbucks baristas and customers have one message to new CEO: change!
Starbucks baristas and customers have one message to new CEO: change!.....»»
Apple exec pulls back the curtain on some of Apple Intelligence’s inner workings
The iPhone 16‘s signature feature is, without a doubt, Apple Intelligence. That’s what the iPhone 16 marketing is all about. However, that signature feature is … The post Apple exec pulls back the curtain on some of Apple Intelligen.....»»
Cohesity Gaia brings the power of generative AI to enterprise data
Cohesity introduced a patent-pending visual data exploration capability to Cohesity Gaia, its AI-powered search assistant launched earlier this year. By providing customers with a visual categorization of the themes across documents and files within.....»»
VW China marketing chief Jochen Sengpiehl deported after drug test, reports say
Veteran marketing executive Jochen Sengpiehl's future at VW is uncertain. The automaker has launched an internal investigation after he was deported to Germany from China......»»
VW China marketing chief Jochen Sengpiehl deported after drug test
Veteran marketing executive Jochen Sengpiehl's future at VW is uncertain. The automaker has launched an internal investigation after he was deported to Germany from China......»»
VW China marketing chief Jochen Sengpiehl deported after drugs test
Veteran marketing executive Jochen Sengpiehl's future at VW is uncertain. The automaker has launched an internal investigation after he was deported to Germany from China......»»
Apple needs a cheaper Vision Pro to convince developers to get on board with the platform
Apple Vision Pro went on sale in February, but the product has struggled to gain traction. With a starting price of $3,500 in the US, most of its customers are tech enthusiasts. For Apple, this also means that there aren’t many developers intereste.....»»
Meta AI for WhatsApp could soon offer more personalized experiences
It seems that Meta is working on an update to its AI chatbot for WhatsApp that will allow it to remember conversations. The post Meta AI for WhatsApp could soon offer more personalized experiences appeared first on Phandroid. Earlier this.....»»