Olfactory marketing: How strategic use of scents influences customers" shopping experiences
In retail, fragrance cues are nothing to be sniffed at. Indeed, the scent of vanilla, baking bread, even fresh linen, can affect customer behavior, according to a study published in the International Journal of Indian Culture and Business Management.....»»
Maserati"s stumbles due to marketing issues, Stellantis CEO Carlos Tavares says
Despite heavy financial losses and slumping vehicle sales, Maserati is sustainable but more needs to be done to position it as a pure luxury brand, Stellantis CEO Carlos Tavares said......»»
Chevy dealer recalls customer dinner he threw with Pete Rose
Pete Rose, who died Sept. 30, had dinner with customers of a Chevy dealership near Cincinnati as part of a 2010 campaign......»»
Qualitative study examines how ordinary people "sense" water quality
Seeing—and tasting—is believing: A qualitative study of communities living along the Philippines' bustling Marikina River underscores the importance of taking into account local peoples' everyday experiences, practices, and perceptions in establi.....»»
Darktrace brings real-time cloud detection and response to Microsoft Azure customers
Darktrace announced the expansion of Darktrace / CLOUD to support Microsoft Azure environments. The AI-driven Cloud Detection and Response (CDR) system leverages Microsoft’s virtual network flow logs for agentless deployment, slashing deploymen.....»»
Popular gut probiotic completely craps out in randomized controlled trial
If you're familiar with the history of Activia, you may not be surprised. Any striking marketing claims in companies' ads about the gut benefits of a popular probiotic may be full.....»»
Centuries ago, the Maya storm god Huracán taught that when we damage nature, we damage ourselves
The ancient Maya believed that everything in the universe, from the natural world to everyday experiences, was part of a single, powerful spiritual force. They were not polytheists who worshipped distinct gods but pantheists who believed that various.....»»
Survey reports on Jewish students" experiences at US colleges
The percentage of Jewish students on U.S. college campuses who said their Jewish identity was very important to them increased significantly from 2022 to 2024, according to a new study by a Tufts political scientist. An increasing number of students.....»»
Do customers perceive AI-written communications as less authentic?
From Nike and Google to Coca-Cola and McDonald's, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That's the questi.....»»
Loyalty influences support for indirect ties in moral dilemmas, study finds
In the complex network of human relationships, choosing to show allegiance to someone often shapes decisions and actions. But what happens when loyalty to one friend extends to their connections?.....»»
Sonos makes seven promises, including boosted warranties; customers seem unimpressed
Sonos has been struggling to regain the trust of its customers after its disastrous launch of a new version of the app. After initially doubling down on the new app, the company’s CEO later apologized for it, and he has now made seven promises a.....»»
Klarna becomes official Apple reseller with payment options and upgrade plans
Klarna, which offers monthly payment plans as a service, is now an official Apple reseller. Customers can purchase iPhone, AirPods, Apple Watch, iPad, Mac and more directly from Klarna’s app or website with monthly payment options. more….....»»
Being "mindful" about your bank account can bring more than peace of mind: A researcher explains the payoff
Mindfulness, the meditation practice that brings one's attention to present experiences, is gaining traction in the business world......»»
Kia goes commercial with EV fleet gambit in new markets, including Japan
Kia enters the finicky Japan market for the first time in decades with plans to sell its Platform Beyond Vehicle commercial EVs to fleet customers. The Korean carmaker pushes PBVs that stretch its carefully curated, consumer-oriented brand image......»»
Exabeam introduces AI-driven LogRhythm Intelligence
Exabeam announced its first quarterly product release since merging with LogRhythm. The latest innovations provide global customers with increased flexibility to choose the security solutions that best meet their specific needs based on infrastructur.....»»
Verizon customers face mass-scale outage across the US
More than 100,000 reports appeared on Downdetector. Enlarge / A Downdetector map showing where Verizon outages are reported. (credit: Downdetector) Wireless customers of Verizon and AT&T have found that they cannot make.....»»
GM, Magna-backed automotive software marketplace SDVerse opens
SDVerse, open to automakers, suppliers and relevant tech companies, is a marketplace designed to connect developers of automotive software with potential customers......»»
Exxon Mobil says advanced recycling is the answer to plastic waste: But is it really?
When California Attorney General Rob Bonta filed suit against Exxon Mobil and accused the oil giant of misleading the public about the effectiveness of plastic recycling, many of the allegations surrounded the company's marketing of a process called.....»»
Edmunds" new digital campaign turns to TikTok, YouTube, Meta
Online car shopping guide Edmunds is running a sports-themed fall social media advertising campaign to boost brand awareness and help retailers sell more cars......»»
Gambling marketing and the Premier League—the continued failure of industry self-regulation
New research reveals gambling messages during the opening weekend of this season's football Premier League have almost trebled since last year, putting fans including children at risk......»»
McLaren to reveal 1,200-hp plug-in hybrid hypercar to customers this weekend
The roughly $2 million plug-in hybrid succeeds the iconic McLaren P1 at the top of the brand's Ultimate Series lineup......»»