It"s just another marketing scheme. "De-influencers" tell you what to buy by telling you what not to buy
Tucked in between videos of friends, family or silly dances and pranks are promoted advertisements, often not labeled, to get users to buy the latest products. A simple scroll through TikTok can garner thousands of videos of everyday people reviewing.....»»
Ads from Hell: How a pizza brand"s marketing reveals NZ"s shifting religious attitudes
Controversial advertising holds a mirror up to society. It can unite us in laughter or outrage, spark debates that shape our beliefs—and sometimes expose our political differences......»»
Florida Aldi shopper loses $5,000 in debit card "scheme", 2 people sought: police
Florida Aldi shopper loses $5,000 in debit card "scheme", 2 people sought: police.....»»
Man sentenced for scheme that cost Meijer $800K
Man sentenced for scheme that cost Meijer $800K.....»»
The Outrageous Scheme to Capture and Sell Greenland’s Meltwater
A startup says shipping meltwater from Greenland’s glaciers internationally will boost the local economy and could help ease water pressures in arid regions—but what does that actually mean for the world?.....»»
New research reveals how "home" affects psychological well-being in a mobile world
A new study by Zahra Sharifonnasabi, Senior Lecturer in Marketing and Co-Director of the MINDS Research Group at Queen Mary University of London, sheds light on the link between "home" and psychological well-being for people who frequently move acros.....»»
How Mazda’s new marketing approach is guided by Japanese philosophies
A new campaign from Mazda puts as much emphasis on human achievement as vehicle attributes. .....»»
Apple shares first example image made by Apple Intelligence: Craig Federighi’s dog
Apart from some marketing materials, we have not yet seen Apple Intelligence image generation features in action. Image Playgrounds and Genmoji are not currently available in the iOS 18.1 Apple Intelligence betas; they are rumored to launch as part o.....»»
Novel Mössbauer scheme proposed for gravitation wave detection
Scientists at the Institute of High Energy Physics (IHEP) of the Chinese Academy of Sciences have proposed an innovative method to realize gravitational wave detection by utilizing Mössbauer resonance. Their findings, recently published in Science B.....»»
Desert titanium is the shiny new iPhone 16 Pro color, but is it more gold or gray?
The iPhone 16 Pro is getting a new color: desert titanium. It’s the focus of all of Apple’s product marketing shots. But look closely and you may just wonder, like I have, what color ‘desert’ really is. From some angles desert titanium looks.....»»
X hires ex-Hyundai marketer Angela Zepeda as global head of marketing
X CEO Linda Yaccarino says the former automotive marketer will “further shape our transformation.”.....»»
3 rom-coms on Amazon Prime Video you need to watch in September
A John Wayne classic and a modern-day telling of influencer culture are among three rom-coms on Amazon Prime Video you need to watch in September 2024......»»
Bitdefender Security for Creators protects YouTube content creators and influencers from hackers
Bitdefender unveiled Bitdefender Security for Creators, a service specifically designed for digital content producers, online creative professionals and social media influencers who are prime targets for account takeovers, fraud, and other cybercrime.....»»
Grenfell victims were "overcome by toxic gases" after construction loophole
Governments have a duty to protect their citizens. While they won't go as far as telling us what we can and cannot put in our homes, we do expect them to ensure that the buildings we live in are safe from fire......»»
Study highlights importance of social media influencers in information dissemination during mpox outbreak
A recent study shows social media influencers are more important than previously thought when it comes to getting out vital information in a crisis......»»
Plenty of ups and downs are key to a great story, research finds
Since at least Aristotle, writers and scholars have debated what makes for a great story. One of them is Samsun Knight, a novelist who is also an economist and assistant professor of marketing at the University of Toronto's Rotman School of Managemen.....»»
How the world of rally racing helps Subaru of America connect and engage with customers, fans
Subaru of America's marketing goes beyond love, dogs and safety. An integral component is derived from its motorsports footprint but especially rally racing......»»
iPhone 17 Air: How ultra-thin will it be? These hints are telling
Apple has a lot in store for September’s iPhone 16 Pro and iPhone 16. Next fall, however, will bring bigger changes thanks to a new iPhone 17 Air joining the lineup. The 17 Air’s main draw will be a radical, ultra-thin new design. But how thin ca.....»»
Man posing as teen YouTuber gets 17 years for horrific global sextortion scheme
Australian police called it "one of the worst sextortion cases in history." Enlarge (credit: Artur Debat | Moment) Content warning: The following story describes instances of animal abuse. An Australian man who.....»»
Hyundai Motor America marketing exec Angela Zepeda exits after losing CMO title
The company promoted Sean Gilpin into the role less than a month after giving him some of Zepeda’s duties related to performance marketing......»»
Can"t buy me love: TikTok users seek authenticity in sponsored content, dismissing top influencers for smaller creators
High-profile and popular influencers on TikTok should rethink their approach to brand-sponsored campaigns since followers better engage and trust the authenticity of smaller creators over super influencers when it comes to paid content......»»