Is Marketing Localization The New Globalization?
The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization. Continue reading........»»
Why the future of ghost kitchens looks a lot like MrBeast Burger
While many ghost kitchens fade away, startups like actor Noah Schnapp’s new chain are following MrBeast’s recipe for success. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read.....»»
Former Cadillac marketing executive steps up to CMO at Mercedes-Benz USA
Lee is one of three senior hires announced by MBUSA at the company's annual dealer meeting on Thursday......»»
YouTube TV shows repeating Little Mermaid ad instead of end of NBA playoff game
Frustrating glitch has some worried about streaming NFL games. Enlarge / Disney CEO Bob Iger recently lamented limited marketing for big projects like The Little Mermaid. Well, there are a bunch of NBA fans who definitely know t.....»»
High voltage and high efficiency become the trend in automotive chips; 800V platform introduced to mainstream car models
As hybrid and electric vehicles trend upward, the demand for high-voltage semiconductors is rapidly increasing, according to Eddie Chen, semiconductor marketing and senior application engineer at Texas Instruments (TI)......»»
"Moe" than just advertisement: Reflections on the use of anime characters for tourism promotion
In Japan, advertisements featuring anime characters are often used to sell goods and services. Marketing strategies that use anime characters exploit people's feelings toward them. The Japanese slang "moe," derived from the Japanese intransitive verb.....»»
Apple hit with new investigation over ‘deceptive marketing and programmed obsolescence’
Apple is facing a new probe from regulators in France over alleged product obsolesce. As reported by the French news outlet AFP News and confirmed by Reuters, the investigation started back in December 2022 and is related to Apple’s practice of ty.....»»
Breakthrough in dynamical localization transitions and Berry curvature-induced transport
The way light moves around inside an optical microcavity provides an exciting opportunity to explore the connection between classical and quantum physics. This field of research is known as quantum chaos, and it has the potential to spawn many new te.....»»
You can Soon Grab a Fully-functioning Optimus Prime Model!
Robosen recently announced that buyers can now sign up for its upcoming Optimus Prime Interactive Robot. Robosen’s efforts towards engineering and marketing some truly-impressive robot figures have not gone unnoticed, and the company&.....»»
New technique enables in-vivo analysis of protein complexes
As the executor of life activities, proteins exert their specific biological functions through interactions such as forming protein complexes. The localization effects, crowding effects, and organelle microenvironments within cells are crucial for ma.....»»
Silicon Island Chronicles interview series: SAS chairperson says global localization has become the trend
SAS is a veteran in the semiconductor sector, as it was the eighth company to enter and be established in the Hsinchu Science Park. In 2011, its semiconductor department broke off to form GlobalWafers. In an interview for the "Silicon Island Chronicl.....»»
How to protect consumers from deceptive comparison pricing
Researchers from Duke University, University of Notre Dame, and Microsoft published a new Journal of Marketing article that examines using "true normal prices" during a sale as a way to reduce deceptive pricing tricks......»»
May the 4th is here again—so save your credits for this Star Wars merch
Some top picks for your haul of era-spanning Star Wars stuff. (credit: Star Wars) It's almost Star Wars day, or so they say: Yes, we're talking about that genius marketing ploy to rebrand May the 4th based on a pun—well, it's not.....»»
Chevy expects under-$25,000 Trax to become one of brand"s top sellers
Chevy plans a marketing push starting in June targeting buyers of the previous-generation Trax as well as owners of the defunct Cruze and Sonic sedans......»»
May the 4th is here again—so save some credits on this Star Wars merch
Get solid deals on a haul of era-spanning Star Wars stuff. (credit: Star Wars) It's almost Star Wars day, or so they say: Yes, we're talking about that genius marketing ploy to rebrand May the 4th based on a pun—well, it's not eve.....»»
AutoNation customer experience exec Cannon to retire; CMO named
A veteran retail industry marketing executive will become the dealership giant's new CMO. Marc Cannon will pivot to AutoNation's philanthropic efforts and then retire by the end of 2023......»»
Supply chain restructuring places smaller suppliers at a disadvantage
Localization of supply chains is a common goal of industries to ensure safe and stable supply amid geopolitical tensions and other unfavorable factors. However, localization trends have not been good news for small and medium-sized suppliers of elect.....»»
Study examines how to get people to share a corporate post
A brand's communication through social media posts is all the more effective the more it is in line with the image and values the public associates with the brand. This is the subject of a recent article in the Journal of Interactive Marketing by Sar.....»»
Why the Bud Light boycott represents a new phase in anti-brand protests
The boycott has quickly morphed into a promotional event for ‘anti-woke’ brands. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story.....»»
How Apple Silicon’s focus on efficiency can benefit even the highest-end Macs
As the Apple Silicon transition continues, a new report from today highlights the impressive gains Apple has seen not only in performance but also in efficiency. In an interview with the Independent, Apple product marketing team member Doug Brooks d.....»»
Vivo to Suspend Product Sales in German Markets
The company stresses that its plans for long-term commitment to German markets "remains unchanged." Vivo recently announced that it would be discontinuing the sale and marketing of Vivo products in Germany, following a decision issued by th.....»»