Examining which factors have the biggest impact on influencer marketing effectiveness
About 70% of people between the ages of 18 and 29 use Instagram, and it's hard to spend much time scrolling without encountering a sponsored post from an influencer. The same holds true for just about any other social media platform......»»
Gen Zers who follow politics and media trend toward Kamala Harris, study finds
Today's young people are chronically online, and it appears that their media consumption is having an impact on their political views and likelihood to vote, according to a new study released by the UCLA Center for Scholars & Storytellers......»»
Microbe dietary preferences found to influence effectiveness of carbon sequestration in deep ocean
The movement of carbon dioxide (CO2) from the surface of the ocean, where it is in active contact with the atmosphere, to the deep ocean, where it can be sequestered away for decades, centuries, or longer, depends on a number of seemingly small proce.....»»
The legacy of corn nitrogen fertilizer: Study shows lengthy impact in tile drained systems
Midwestern soils are among the most productive in the world, thanks in part to extensive tile drainage systems that remove excess water from crop fields. But water isn't the only thing flowing through tile drains. Nitrogen moves along with soil water.....»»
How Mazda’s new marketing approach is guided by Japanese philosophies
A new campaign from Mazda puts as much emphasis on human achievement as vehicle attributes. .....»»
Apple shares first example image made by Apple Intelligence: Craig Federighi’s dog
Apart from some marketing materials, we have not yet seen Apple Intelligence image generation features in action. Image Playgrounds and Genmoji are not currently available in the iOS 18.1 Apple Intelligence betas; they are rumored to launch as part o.....»»
Internal disconnects vs. cybersecurity: How connectivity shapes challenges
Concerns about the trustworthiness of internal data exist in nearly all organizations globally, according to TeamViewer. 99% of business leaders pointed to factors undermining trust in internal data, citing multiple versions of the truth (38%), confl.....»»
Researcher looks at economic impact of reduced humanitarian assistance in East Africa
When humanitarian assistance is reduced, the impact can extend from the household level to the broader local economy, according to a study led by Anubhab Gupta, assistant professor in the Department of Agricultural and Applied Economics......»»
Decoding Atractylodes lancea: A genomic journey through adaptation and metabolism
The cultivation of high-quality medicinal plants like Atractylodes lancea involves intricate genetic processes influenced by environmental factors. Despite its extensive use in traditional medicine, the genetic basis and metabolomic diversity of A. l.....»»
Desert titanium is the shiny new iPhone 16 Pro color, but is it more gold or gray?
The iPhone 16 Pro is getting a new color: desert titanium. It’s the focus of all of Apple’s product marketing shots. But look closely and you may just wonder, like I have, what color ‘desert’ really is. From some angles desert titanium looks.....»»
Lessons from the biggest business tax cut in US history
Congress is spoiling for a tax battle in 2025. Key parts of the 2017 Tax Cuts and Jobs Act are set to expire. Most urgent to many voters are sunsetting provisions aimed at households, including the more generous Child Tax Credit. But renewing the law.....»»
Researchers reveal the mechanisms behind cobalt X-ide electrocatalysts
The unsung heroes of electrochemical reactions—electrocatalysts—can assist in optimizing factors such as the reaction's speed, yield, and energy consumption. As such, these electrocatalysts are crucial for optimizing large-scale production in the.....»»
How the oceans" most abundant bacteria impact global nutrient flows
If you were to collect all the organisms from the ocean surface down to 200 meters, you'd find that SAR11 bacteria, though invisible to the naked eye, would make up a fifth of the total biomass. These bacteria, also known as Pelagibacterales, have ev.....»»
The Cost of Lightning
Exactly how climate change will impact lightning isn’t clear, but governments, public bodies, and the military are prepping for stormier weather......»»
The profound impact of COVID-19 on China"s agricultural carbon emissions
As global climate warming becomes increasingly severe, scientists are delving deeper into greenhouse gas emissions across various industries. Recently, a study from Duke Kunshan University and Yangzhou University on the changes in China's agricultura.....»»
This Lenovo ThinkPad is 53% off, the biggest discount in Lenovo’s sale
The Lenovo ThinkPad T14 laptop is great for all your working needs and it's currently on sale at a huge discount at Lenovo......»»
Examining rare earth metal volatility on the London Stock Exchange
Research in the International Journal of Global Energy Issues has looked at the volatility of rare earth metals traded on the London Stock Exchange. The work used an advanced statistical model known as gjrGARCH(1,1) to follow and predict market turbu.....»»
"Have more babies!" Some say it"s necessary, but this demographer isn"t convinced
"Birthrates are plummeting worldwide. Can governments turn the tide?" "The world is running out of children as global birth rates collapse!" "Could a declining birth rate impact Colorado's economy?".....»»
Crispr-Enhanced Viruses Are Being Deployed Against UTIs
With antibiotics losing their effectiveness, one company is turning to gene editing and bacteriophages—viruses that infect bacteria—to combat infections......»»
Looks like Google’s Planning a Major Overhaul to Android’s Quick Settings Layout
Change for the sake of change? The post Looks like Google’s Planning a Major Overhaul to Android’s Quick Settings Layout appeared first on Phandroid. Since its inception, one of Android’s biggest strengths was its flexibi.....»»
X hires ex-Hyundai marketer Angela Zepeda as global head of marketing
X CEO Linda Yaccarino says the former automotive marketer will “further shape our transformation.”.....»»