Examining which factors have the biggest impact on influencer marketing effectiveness
About 70% of people between the ages of 18 and 29 use Instagram, and it's hard to spend much time scrolling without encountering a sponsored post from an influencer. The same holds true for just about any other social media platform......»»
Strolling around a Singapore town: What makes a neighborhood ideal for walking?
Modern lifestyle is increasingly sedentary, raising concerns about its impact on our health. To cultivate healthier lifestyles among citizens, cities like Singapore has responded with various initiatives. One focus area is active mobility, in which p.....»»
The iPhone 16 is official. These are the biggest changes and new features
As we all expected, Apple has announced the iPhone 16 and iPhone 16 Plus. And you know what? They look really, really good......»»
How context-specific factors control gene activity
Every cell in our body contains the same DNA, yet liver cells are different from brain cells, and skin cells differ from muscle cells. What determines these differences? It all comes down to gene regulation; essentially how and when genes are turned.....»»
To save its tigers, India has relocated thousands of people—it could enlist their help instead
British colonialism turned India's tigers into trophies. Between 1860 and 1950, more than 65,000 were shot for their skins. The fortunes of the Bengal tiger, one of Earth's biggest species of big cat, did not markedly improve post-independence. The h.....»»
The Biggest Controversy in Cosmology Just Got Bigger
A long-awaited study of the cosmic expansion rate suggests that when it comes to the Hubble tension, cosmologists are still missing something......»»
3 rom-coms on Amazon Prime Video you need to watch in September
A John Wayne classic and a modern-day telling of influencer culture are among three rom-coms on Amazon Prime Video you need to watch in September 2024......»»
Plastic pollution hotspots pinpointed in new research—India ranks top due to high levels of uncollected waste
We have used machine learning to identify the biggest plastic pollution hotspots across more than 50,000 towns, cities and rural areas worldwide. Our new global model reveals the most detailed picture of plastic pollution ever created with the highes.....»»
Harnessing the power of AI for climate change impact assessment
As climate change continues to intensify, the world is seeing an increase in the number and intensity of climate- and weather-related disasters. The UN member states need to develop urgent mitigation and adaptation actions based on reliable climate c.....»»
This Opening-Day Gator Is One of the Biggest Ever Killed in Mississippi
This Opening-Day Gator Is One of the Biggest Ever Killed in Mississippi.....»»
iOS 18: Everything you need to know about the iPhone update
iOS 18 is one of the biggest updates for the iPhone. Here are all the details on this feature-packed update......»»
Chickadee research finds cognitive skills impact lifespan
While there is no denying 'survival of the fittest' still reigns supreme in the animal kingdom, a new study shows being smartest—or at least smarter—is pretty important, too......»»
BepiColombo"s best images yet highlight fourth Mercury flyby
The ESA/JAXA BepiColombo mission has successfully completed its fourth of six gravity assist flybys at Mercury, capturing images of two special impact craters as it uses the little planet's gravity to steer itself on course to enter orbit around Merc.....»»
Global study shows demersal fishing affects ocean floor carbon storage
Scientists are growing increasingly concerned about the impact demersal fishing is having on climate change and the preservation of organic carbon stored in the seabed......»»
Examining climate justice in urban public space adaptation
Evaluating processes and outcomes of climate change adaptation enables learning to facilitate climate-resilient pathways and prevent potentially unjust outcomes. A new study by Vanesa Castán Broto and her colleagues focuses on adaptation interventio.....»»
For many animals sleep is a social activity, but the interconnections are not fully understood
Group sleeping can impact when animals sleep, how long they sleep for, and how deeply they sleep. For example, groups of meerkats time their sleep according to "sleep traditions"; olive baboons sleep less when their group size increases; bumblebees s.....»»
An ecological history of resilience and rewilding of a tall forest in southern Italy
Human disturbance has altered the integrity and functionality of forests throughout the globe, with the greatest impact on regions characterized by historical human cultural development and long-term natural resource exploitation. This is the case in.....»»
Moderna mRNA mpox vaccine shows promise in animal study
An experimental Moderna mRNA vaccine for mpox has demonstrated greater effectiveness than current shots in reducing disease symptoms and duration, according to an animal study published in the journal Cell on Wednesday......»»
The ecological impact of herbivore dung on plant communities
Xingzhao Sun of the research group Wildness, biodiversity and ecosystems under change of the Vrije Universiteit Brussel (VUB) explored the complex ecological interactions between herbivore dung and plant communities, providing new insights into the r.....»»
Disinformation thrives on division in our cities
In extraordinary times of rapid information production and sharing, distrust and disruption, disinformation is having an increasing impact on cities. And cities are on the front line of disinformation response strategies......»»
What"s up with high food prices? Economists assess factors causing food prices to fluctuate
The latest consumer inflation report indicates that grocery prices have stabilized, yet the perception of high food costs lingers for many......»»