Creating Content in B2B: How to Avoid the Substance Gap
When B2B companies rely on jargon, hyperbole and self-centered statements it creates a substance gap between them and their intended audience. Continue reading........»»
Color complexity in social media posts leads to more engagement, new research shows
If you work in digital marketing, you don't need to be told a picture's worth a thousand words. More than half of content marketers say images are crucial for achieving their social media goals, and a staggering 70% of users prefer image-based posts.....»»
We tend to keep away from midges and, even when in swarms, they tend to keep away from each other
We've all found ourselves trying to avoid the swarms of midges that are so common in late summer. But as you try to avoid them, what you may not know is that they are equally keen to avoid each other......»»
Adobe unveils AI video generator trained on licensed content
New text-to-video tool focuses on video pros, made with content owner permission. On Monday, Adobe announced Firefly Video Model, a new AI-powered text-to-video generation tool th.....»»
AI chatbots can read and write invisible text, creating an ideal covert channel
A quirk in the Unicode standard harbors an ideal steganographic code channel. What if there was a way to sneak malicious instructions into Claude, Copilot, or other top-name AI ch.....»»
Study reveals why 60% of New Zealanders avoid the news, at least some of the time
Are you a news avoider? Do you turn off the six o'clock TV news, scroll past headlines, skip radio bulletins—or just ignore news entirely?.....»»
Bowers & Wilkins Pi8 In-Ear True Wireless Earbuds review: what we’ve been waiting for
Bowers & Wilkins is known for creating exceptional audio experiences, and its new Pi8 earbuds continue that legacy......»»
SpaceX’s Dramatic Rocket Catch Brings Interplanetary Travel One Step Closer
By proving that its Super Heavy booster can return to Earth and land, SpaceX has moved closer to creating a reusable interplanetary transport system......»»
How to make biodiversity credits work: Science-based solutions for real conservation gains
Biodiversity is in crisis. Human activities are driving species extinctions at unprecedented rates, but funding for conservation remains woefully inadequate. To address this gap, the concept of a Biodiversity Credit Market (BCM) has emerged, inspired.....»»
Mountain chickadees songs provide real-time evidence for Darwin"s character displacement theory
Mountain chickadees in Boulder have evolved a different tune to avoid getting mixed up with their cousins, according to a new CU Boulder-led study published Oct. 9 in the Journal of Evolutionary Biology......»»
Study unveils cobalt(III) reaction mechanism with nitriles, opening pathways for drug development
A research team led by Professor Jaeheung Cho from the Department of Chemistry at UNIST has published a study in the Journal of the American Chemical Society reporting the reaction mechanism of cobalt(III)-based metal complexes with nitrile substance.....»»
Scientists discover how innate immunity envelops bacteria
The protein GBP1 is a vital component of our body's natural defense against pathogens. This substance fights against bacteria and parasites by enveloping them in a protein coat, but how the substance manages to do this has remained unknown until now......»»
How to setup passkeys in Apple Passwords app
Beginning with iOS 18, iPadOS 18, macOS Sequoia, and visionOS 2, the Passwords app allows you to manage your passwords, passkeys, and verification codes. Passwords app interface Creating passkeys Passkeys are a password alternative designed to offer.....»»
Windows 11 is creating an ‘undeletable’ 8.63GB cache
The undeletable cache issue stems from the 'checkpoint update' system, a feature designed to download smaller, incremental patches instead of full updates......»»
Here’s Apple’s lineup of new Immersive Video content coming soon to Vision Pro
Today Apple released its first scripted short film in Immersive Video: Submerged. In coordination with the launch, the company has also outlined its plans for future Vision Pro content releases. Here’s what to expect for new Immersive Video content.....»»
Genetic tweaks show potential for making oats more nutritious and increasing shelf life
A recent study from McGill University proposes a way to enhance the nutritional value of oats by increasing their content of oleic acid, a type of healthy fat known for its cardiovascular heart benefits and potential to lower diabetes......»»
Rage clicks: Study shows how political outrage fuels social media engagement
A Tulane University study explains why politically-charged content gets more engagement from those who disagree. Researchers found a "confrontation effect," where people are more likely to interact with content that challenges their views than those.....»»
Widening talent pool in cyber with on-demand contractors
Filling roles within the cyber sector is an ongoing battle. The shortfall of workers risks creating a vicious cycle within existing cyber teams: With fewer team members to spread the workload on, you risk burning out security professionals. Many make.....»»
What lies ahead for AI in cybersecurity
AI is becoming recognized for its potential to strengthen cybersecurity measures and tackle the skills gap across various sectors. Its ability to streamline data management processes boosts efficiency and strengthens security protocols. However, the.....»»
New research highlights the overlooked dangers of subtle and covert abuse in intimate relationships
New research from the University of East Anglia has uncovered a significant gap in understanding of a harmful form of domestic abuse known as subtle or covert abuse......»»
Two never-before-seen tools, from same group, infect air-gapped devices
It's hard enough creating one air-gap-jumping tool. GoldenJackal did it 2x in 5 years. Researchers have unearthed two sophisticated toolsets that a nation-state hacking group—po.....»»