What You Need to Know About Marketing on TikTok
Marketing on TikTok is a must for brands targeting younger generations. But the video-based platform comes with some challenges you'll have to overcome. Continue reading........»»
TikTok Studio is a new platform to help creators manage their account
As TikTok increasingly invests in tools for creators, the social network announced on Friday a new TikTok Studio platform, which aims to help creators manage many aspects of their account in one place, whether on their smartphone or computer. mor.....»»
Chevy Silverado EV"s RST First Edition targets retail truck buyers
Chevrolet will promote the Silverado EV RST First Edition's capability and performance as a signature marketing message as it works to attract pickup buyers to the electric version......»»
The next food marketing blitz is aimed at people on new weight-loss drugs
Taking a weight-loss drug? Food makers have just the new food for you. Enlarge (credit: Getty | Jeffrey Greenberg) As new diabetes and weight-loss drugs help patients curb appetites and shed pounds, food manufacturers ar.....»»
TikTok law threatening a ban if the app isn"t sold raises First Amendment concerns
TikTok, the short-video company with Chinese roots, did the most American thing possible on May 7, 2024: It sued the U.S. government, in the person of Attorney General Merrick Garland, in federal court. The suit claims the federal law that took effec.....»»
How marketing asset accountability can unlock the full value of marketing by measuring and reporting its assets
Researchers from University of Liverpool, University of Manchester, and University of Mannheim have published a new Journal of Marketing article that investigates the consequences of the financial valuation and external reporting of marketing assets......»»
Touchscreen Macs: The idea that will not die
Apple has rejected the idea of making touchscreen Macs for well over a decade now, but a recent remark by a senior company exec did appear to at least open the door to the possibility of a change of heart. Mac and iPad marketing VP Tom Boger recen.....»»
TikTok buyout could cost $100B – and won’t include the algorithm
A TikTok buyout by an American company appears to be the only way for the app to survive in the US, and potentially in Europe too. But potential buyers could find themselves paying a lot of money and not getting the one thing they really want: the al.....»»
How to get the Minecraft TikTok cape
There's a brand new cape to wear in Minecraft, but you need to unlock it on TikTok first. This is a rare cape you can only get for a limited time, so learn how......»»
Does the Renpho Eyeris face massager pass the hype test?
Is the RenPho Eyeris 3 face massager worth it in 2024? Read our in-depth review to see what we liked (and what we didn't). My TikTok FYP is full of viral products that are worth the hype (here’s looking at you, Solawave), but there are al.....»»
TikTok is testing hour-long video uploads
TikTok is moving into YouTube-like territory with the option to post 60-minute videos. In a move that may terrify YouTube, TikTok is testing hour-long video uploads. First spotted by social media consultant Matt Navarra, the app is testing the.....»»
How Big Dairy Took Over Your TikTok Feed—With Help From Uncle Sam
A vast constellation of celebrities, from Kelly Ripa to the McDonald’s mascot Grimace, have helped push dairy sales......»»
How to watch TikTok without the app
Yes, you can view TikTok content without actually being in the TikTok app. Here's how to do it whether through a mobile web browser or in another app......»»
TikTok is testing AI search results
It looks like TikTok is testing AI generated search results, which could be a good thing for users, but bad for creators. The post TikTok is testing AI search results appeared first on Phandroid. One of the newer AI features Google introdu.....»»
Apple explains why it hasn’t released a touchscreen Mac (yet?)
The first iPad Pro reviews are here, and as we rounded up earlier today, they focus a lot on the new OLED displays, the M4 chip, and the limitations of iPadOS as a platform. In an interview with The Wall Street Journal, Apple marketing executive Tom.....»»
TikTok is about to start labeling your AI-generated content automatically
The accessibility of AI is on the rise, and with it, content platforms now have to grapple with how to handle the potential issues AI can introduce. A new report indicates that TikTok is about to ramp up its efforts in AI transparency. It will do.....»»
British And Irish Science Influencers on TikTok
@scientificblonde The Scientific Blonde TikTok account has nearly 35,000 followers and promotes women’s health science. The videos, hosted by Kellie, a specialist biomedical scientist in histopathology, address topics such as fertility, childbi.....»»
TikTok is suing the US government, arguing that banning it is unconstitutional
Bytedance, the parent company of TikTok, is suing the US government, arguing that the threatened ban is unconstitutional. The company had previously said it would do so, though it had been unclear whether it would follow through. The company is fi.....»»
Head of Apple TV+ marketing Ricky Strauss is leaving
After a relatively brief stint, Apple TV+ marketing chief Ricky Strauss is heading elsewhere.Apple TV+ logoStrauss was hired in early January of 2023. He led consumer marketing for Apple TV+, including both original series and films. He reported to T.....»»
Russian State Media is Posting More on TikTok Ahead of the U.S. Presidential Election, Study Says
Russian state-affiliated accounts have boosted their use of TikTok and are getting more engagement on the short-form video platform ahead of the U.S. presidential election, Russian state-affiliated accounts have boosted their use of.....»»
TikTok Sues U.S. to Block Law That Could Ban the Social Media Platform
The lawsuit filed on Tuesday may be setting up what could be a protracted legal fight over TikTok's future in the United States. TikTok and its Chinese parent company ByteDance are suing the U.S. over a law that would ban the popula.....»»