What You Need to Enable and Sustain Marketing Agility
These are the five most critical tools to have in your transformation toolbox if you want Agile to be a permanent fixture in your marketing organization. Continue reading........»»
Jaguar Land Rover owner Tata to spin off units into two listed companies
Tata says the demerger will help the units better capitalize on the opportunities provided by the market by enhancing their focus and agility. .....»»
Cyolo PRO simplifies remote privileged access in OT environments
Cyolo launched Cyolo PRO (Privileged Remote Operations), a hybrid secure remote access solution for Operational Technology (OT). Developed specifically to enable safe operations of privileged users, Cyolo PRO is an advanced solution set to redefine S.....»»
Benefits messaging boosts consumer plant purchasing
A deeper understanding of the relationship between plant benefits, consumer perceptions, and demographic differences is important when shaping marketing strategies for communicating the benefits of plants. In the ornamental plant industry, plant bene.....»»
Study offers improved look at Earth"s ionosphere
New measuring techniques will enable improved measurements of the Earth's ionosphere, a key to studying and reducing the impact of space weather......»»
Sustainable solutions to overconsumption challenges in modern marketing
Professor of Marketing at the Anderson School of Management, Catherine Roster, provides insight into the marketing world of overconsumption and a shift in mindset to sustainability long-term......»»
How to Turn On Chrome for Mac AI Features
Google continues to upgrade Chrome for Mac with new AI features and the latest, “Help Me Write,” might convince users to enable these functions in the browser. In this guide, we’ll show you how. First off, in order to get GoogleR.....»»
Jeep CEO turnaround plan features price cuts, ‘freedom of choice" amid EV transition
Jeep is cutting prices on some of its key models and taking new approaches to marketing, branding and dealer relations in an effort to turn around the brand's flagging sales in North America......»»
Online brand advocacy and Gen Z consumer behavior
Understanding the dynamics of online brand advocacy is increasingly important in today's digital landscape, particularly for businesses targeting Generation Z (Gen Z) consumers. A study in the International Journal of Internet Marketing and Advertisi.....»»
Marketing experts measure brain waves and skin current to predict emotions
Machines still can't think, but now they can validate your feelings, based on new research from New Jersey Institute of Technology Assistant Professor Jorge Fresneda......»»
More bang for the buck in influencer marketing: Focus on influencers with smaller followings, say study
Researchers from University of Mannheim, Erasmus University Rotterdam, Reichman University, and University of Basel published a new study that examines the effectiveness of paid influencer endorsements, particularly for DTC firms......»»
Los Angeles Just Proved How Spongy a City Can Be
As relentless rains pounded LA, the city’s “sponge” infrastructure helped gather 8.6 billion gallons of water—enough to sustain over 100,000 households for a year......»»
Metomic launches human firewall features to scale data security workflows
Metomic announced that it’s rolling out its new suite of human firewall features for SaaS apps like Google, Slack and MS Teams. The new features will enable Security and Compliance teams to scale their data security workflows by involving employees.....»»
Imageomics poised to enable new understanding of life
Imageomics, a new field of science, has made stunning progress in the past year and is on the verge of major discoveries about life on Earth, according to one of the founders of the discipline......»»
Apple Keyframer generates AI animation from a still image and text prompt
Apple has announced an innovative new artificial intelligence tool which could enable anyone to create animations. Apple Keyframer is an AI animation generator that needs nothing other than a still image and a text instruction. It comes just a few.....»»
Nvidia previews on-device chatbot, in approach favored by Apple
One of Apple’s apparent AI ambitions is to enable an on-device chatbot which can run on iPhones, rather than using servers to do the processing. This would be capable of accessing data stored on your iPhone, as well as boosting privacy … more.....»»
Bitwarden adds event logs and self-hosting capabilities to its Passwordless.dev toolkit
Bitwarden strengthened its Passwordless.dev enterprise plan with event logs and self-hosting options. These features empower organizations with greater transparency when moving to passwordless authentication and enable developers to build workforce p.....»»
BigID unveils access intelligence capabilities for security, risk, and AI compliance
BigID announced new access governance controls that enable organizations to easily improve security posture, mitigate insider risk, achieve zero trust security, and accelerate AI compliance. BigID is pioneering access governance and controls for anal.....»»
Rivian hires marketing chief from Meta after signing execs from Apple, Porsche and Stellantis
The new CMO, Jennifer Prenner, has held posts at Meta and Amazon. She joins recent executive hires from Apple and Porsche as Rivian prepares to present its R2 platform for future models in March......»»
Power of nostalgia: Vintage typography can build emotional connections, influence attitudes, boost willingness to pay
Researchers from University of Newcastle–Australia have published a new Journal of Marketing study that examines how brands can use references to the past via vintage typography to establish emotional bonds with today's consumers......»»
How to customize boot animations on Steam Deck
Did you know that you can change the boot animation of the Steam Deck to a custom video intro? Here's how to choose a new animation and enable it!.....»»