What You Need to Enable and Sustain Marketing Agility
These are the five most critical tools to have in your transformation toolbox if you want Agile to be a permanent fixture in your marketing organization. Continue reading........»»
Newly developed OLED could enable compact, lightweight night vision
A new type of OLED (organic light emitting diode) could replace bulky night vision goggles with lightweight glasses, making them cheaper and more practical for prolonged use, according to University of Michigan researchers......»»
NASA completes spacecraft to transport, support Roman Space Telescope
The spacecraft bus that will deliver NASA's Nancy Grace Roman Space Telescope to its orbit and enable it to function once there is now complete after years of construction, installation, and testing......»»
Google Fi waiting on Apple to enable RCS for iPhone users
iOS 18 is rolling out today with RCS to improve the Android-iPhone messaging experience, but support is not yet enabled for all carriers, including Google Fi Wireless. more….....»»
The roles played by Indigenous Peoples in biodiversity conservation
Indigenous Peoples play an indisputable and critical role in the conservation of the planet's biodiversity. Their lands and livelihoods sustain life in myriad forms. However, a study by researchers at the ICTA-UAB published in Nature concludes that t.....»»
How Mazda’s new marketing approach is guided by Japanese philosophies
A new campaign from Mazda puts as much emphasis on human achievement as vehicle attributes. .....»»
Apple shares first example image made by Apple Intelligence: Craig Federighi’s dog
Apart from some marketing materials, we have not yet seen Apple Intelligence image generation features in action. Image Playgrounds and Genmoji are not currently available in the iOS 18.1 Apple Intelligence betas; they are rumored to launch as part o.....»»
NETSCOUT enhances Omnis Cyber Intelligence platform with MITRE ATT&CK behavioral analytics
NETSCOUT announced updates to its advanced, scalable deep packet inspection-based Omnis Cyber Intelligence Network Detection and Response (NDR) platform. New MITRE ATT&CK behavioral analytics enable earlier detection of advanced threats like ransomwa.....»»
Desert titanium is the shiny new iPhone 16 Pro color, but is it more gold or gray?
The iPhone 16 Pro is getting a new color: desert titanium. It’s the focus of all of Apple’s product marketing shots. But look closely and you may just wonder, like I have, what color ‘desert’ really is. From some angles desert titanium looks.....»»
Ketch helps media brands enable privacy-safe data activation
Ketch launched its product suite for digital media brands. The digital media industry faces increasing challenges. Intense FTC scrutiny on targeted advertising, growing pressure to deliver precise, permissioned targeting, and the existential threat o.....»»
X hires ex-Hyundai marketer Angela Zepeda as global head of marketing
X CEO Linda Yaccarino says the former automotive marketer will “further shape our transformation.”.....»»
Plasmonic modulators could enable high-capacity space communication
Researchers have achieved data rates as high as 424Gbit/s across a 53-km turbulent free-space optical link using plasmonic modulators—devices that use special light waves called surface plasmon polaritons to control and change optical signals. The.....»»
Scientists made a stretchy new material that could lead to shape-shifting airplanes
Engineers have discovered a way to make an ultra-strong stretchy metal that could enable the creation of shape-shifting aircraft. The new metal is an alloy … The post Scientists made a stretchy new material that could lead to shape-shifting air.....»»
Research shows queen conch populations in marine reserves replenish populations beyond the reserve in The Bahamas
A new study published in Conservation Science and Practice uncovers how breeding populations of queen conch (Aliger gigas) within a protected marine reserve, where fishing is prohibited, sustain populations beyond the borders of the reserve. This res.....»»
Labs collaborate to enhance imaging tools for cell observation
Two labs at the University of Utah's Department of Chemistry joined forces to improve imaging tools that may soon enable scientists to better observe signaling in functioning cells and other molecular-scale processes central to life......»»
Nanostructures enable on-chip lightwave-electronic frequency mixer
Imagine how a phone call works: Your voice is converted into electronic signals, shifted up to higher frequencies, transmitted over long distances, and then shifted back down so it can be heard clearly on the other end. The process enabling this shif.....»»
Entangled photon pairs enable hidden image encoding
Researchers at the Paris Institute of Nanoscience at Sorbonne University have developed a new method to encode images into the quantum correlations of photon pairs, making it invisible to conventional imaging techniques. The study is published in the.....»»
trackd AutoPilot leverages historical patch disruption data
trackd has released a powerful rules engine that uses its patch disruption data to enable auto-patching with confidence, and based on actual data. “There’s only one reason that vulnerability management exists as a discipline in cyber secu.....»»
Ping Identity strengthens security for federal agencies and government suppliers
Ping Identity announced the addition of key identity capabilities to its FedRAMP High & DoD IL5 offerings. With Ping Government Identity Cloud, federal agencies and government suppliers now have access to capabilities that enable them to boost compli.....»»
Plenty of ups and downs are key to a great story, research finds
Since at least Aristotle, writers and scholars have debated what makes for a great story. One of them is Samsun Knight, a novelist who is also an economist and assistant professor of marketing at the University of Toronto's Rotman School of Managemen.....»»
How the world of rally racing helps Subaru of America connect and engage with customers, fans
Subaru of America's marketing goes beyond love, dogs and safety. An integral component is derived from its motorsports footprint but especially rally racing......»»