Unlocking insights into marketing to mature consumers: A new research synthesis
Research from Queen Mary University of London academic Dr. Mina Tajvidi, delves into marketing communications targeted at mature consumers aged 50 and above, addressing definitional inconsistencies and reviewing research published since 1972......»»
Scientists achieve giant Rashba–Dresselhaus spin splitting in 2D chiral metal-organic frameworks
A research team led by Prof. Li Xingxing and academician Yang Jinlong from University of Science and Technology of China (USTC) has developed two-dimensional (2D) chiral metal-organic frameworks as Rashba-Dresselhaus (R-D) semiconductors with large s.....»»
Meet the new insect killing Utah"s fir trees: Research models impact of the balsam woolly adelgid
A nonnative tree-killing insect is invading northern Utah, attacking subalpine fir and potentially triggering yet another die-off of the region's long-stressed conifer forests......»»
The self-driving industry fumbled away public trust. Now it seeks a remedy
With a backlash brimming, the Autonomous Vehicle Industry Association is seeking to regain trust in self-driving technology. Only 9 percent of U.S. consumers tell AAA they trust the tech......»»
Investigating the poisoning effect of carbon deposition during CO₂ electroreduction
A research team has proposed new understandings of the poisoning effect of carbon deposition during carbon dioxide reduction reaction (CO2RR) on the active sites of Cu electrode. The study was published in Precision Chemistry......»»
Ultrasensitive gas detection empowered by synergy of graphene and sub-comb dynamics
Since the inception of microcomb, whose generation relies on Kerr nonlinearity in microresonator, the coherent soliton state has attracted intense research. Although the operation of sub-comb outputs is straightforward, as a noncoherent comb state,.....»»
Places with more college graduates tend to foster better lifestyle habits overall, research finds
Having more education has long been linked to better individual health. But those benefits are also contagious, say the co-authors of a new working paper......»»
Scientists unlock mysteries of orangutan communication
In a study published in PeerJ, scientists have revealed the intricate vocal patterns of Bornean orangutans, shedding new light on the complexities of their communication. Titled "Vocal Complexity in the Long Calls of Bornean Orangutans," the research.....»»
Climate-change research project aboard USS Hornet paused for environmental review
The city of Alameda has indefinitely shut down the Marine Cloud Brightening Program—a study based out of the University of Washington and set up on the deck of the U.S.S. Hornet to utilize the San Francisco Bay's ideal cloudy conditions—citing co.....»»
Finding the chink in coronavirus"s armor—experiment reveals how the main protease of SARS-CoV-2 protects itself
The COVID-19 pandemic resulted in millions of deaths. Despite an unparalleled collaborative research effort that led to effective vaccines and therapies being produced in record-breaking time, a complete understanding of the structure and lifecycle o.....»»
An easy pill to swallow—new 3D printing research paves way for personalized medication
A new technique for 3D printing medication has enabled the printing of multiple drugs in a single tablet, paving the way for personalized pills that can deliver timed doses......»»
Our research shows children produce better pieces of writing by hand. But they need keyboard skills too
Children today are growing up surrounded by technology. So it's easy to assume they will be able to write effectively using a keyboard......»»
Want to be an influencer? Our research shows what you need to know first
You're hard at work, lying in a hammock, composing the perfect selfie on the beach. The turquoise sea sets off the idyllic sunset, and just visible though the fronds of a palm tree is the logo of the hotel which is paying you to promote it to your mi.....»»
Critically endangered bird at a greater risk of being taken for captivity than harmed through loss of habitat
Research by Royal Holloway, University of London and ZSL has found that a critically endangered bird's biggest threat is being taken from its habitat to be used as a caged bird for its beauty......»»
Comcast plans cheap Apple TV+, Netflix, Peacock bundle
Comcast is preparing to offer consumers a bundle of three streaming services, combining Apple TV+ with Peacock and Netflix in a discounted package.Comcast's bundle will combine Peacock with Apple TV+ and NetflixCord-cutting has been growing over the.....»»
Scientists develop sticky pesticide to combat pest insects
Researchers from Wageningen University & Research (WUR) and Leiden University have engineered a biological barrier that protects plants from diseases and pests. It concerns a sticky substance that is sprayed on leaves, to which pests stick......»»
Scientists create an "optical conveyor belt" for quasiparticles
Using interference between two lasers, a research group led by scientists from RIKEN and NTT Research have created an "optical conveyor belt" that can move polaritons—a type of light-matter hybrid particle—in semiconductor-based microcavities. Th.....»»
Apple explains why it hasn’t released a touchscreen Mac (yet?)
The first iPad Pro reviews are here, and as we rounded up earlier today, they focus a lot on the new OLED displays, the M4 chip, and the limitations of iPadOS as a platform. In an interview with The Wall Street Journal, Apple marketing executive Tom.....»»
Study reveals insights into protein evolution
Rice University's Peter Wolynes and his research team have unveiled a breakthrough in understanding how specific genetic sequences, known as pseudogenes, evolve. Their paper was published May 13 in the Proceedings of the National Academy of Sciences......»»
Researchers show ways to propel product success
New research from ESMT Berlin explores the key strategies that firms should adopt when launching a new product. The researchers say that these strategies depend on the current market view of the product and the firm. Employing the correct one, which.....»»
When consumers would prefer a chatbot over a person
Actually, sometimes consumers don't want to talk to a real person when they're shopping online, a new study suggests. In fact, what they really want is a chatbot that makes it clear that it is not human at all......»»