Unlocking insights into marketing to mature consumers: A new research synthesis
Research from Queen Mary University of London academic Dr. Mina Tajvidi, delves into marketing communications targeted at mature consumers aged 50 and above, addressing definitional inconsistencies and reviewing research published since 1972......»»
In IT? Need cash? Cybersecurity whistleblowers are earning big payouts.
The US government now relies on whistleblowers to bring many cases. Matthew Decker is the former chief information officer for Penn State University’s Applied Research Laborator.....»»
Excited state dynamics unlock potential for organics LEDs and bioimaging
Excited state dynamics are essential for understanding fluorescence properties in molecules, impacting their application in technologies. Research at Shinshu University explores how molecular structure and geometry influence light emission in aggrega.....»»
Shrubs can help or hinder a forest"s recovery after wildfire
Research from the University of California, Davis, is shedding light on when and where to plant tree seedlings to help restore forests after high-severity wildfires, and it has a lot to do with shrubs......»»
Electric vehicle transition could create unwanted air pollution hotspots in China and India
While electric vehicles have become a cornerstone of the global energy transition, new research led by Princeton University has demonstrated that refining the critical minerals needed for electric vehicle batteries could create pollution hotspots nea.....»»
Moral judgments shape everyday consumption practices, says research
In a new study, a Florida State University marketing researcher and her colleagues have revealed a complex moral landscape underlying everyday consumption practices, particularly relating to self-care, just in time for the holiday shopping season......»»
Simple enrichment reduces boredom and boosts welfare in housed dairy cows
Understanding dairy cow behavior has been a hot topic of dairy science research in the last few decades. In a special issue of JDS Communications dedicated to behavior in dairy animals, a new study highlights the importance of environmental enrichmen.....»»
Femtosecond lasers and ordered nanopillars: A new path for high-speed electron control
The Tata Institute of Fundamental Research, Mumbai, in collaboration with the Australian National University, Canberra has demonstrated a novel way of steering a beam of relativistic electron pulses produced by an ultrahigh intensity, femtosecond las.....»»
Research explores nanobubble stability and its real-world implications
Gases are essential for many chemical reactions, and bubbles are one way for these gases to be held in solution. When compared to larger bubbles, nanobubbles have increased stability—meaning that they can remain in a solution longer without popping.....»»
Risk Aperture AI360 manages AI-specific vulnerabilities and threats
Risk Aperture launched AI360, a solution designed to address the growing cybersecurity risks posed by artificial intelligence (AI). AI360 leverages proprietary algorithms, predictive analytics, and machine learning to deliver actionable insights, he.....»»
Apple Intelligence isn"t hugely important, says an iPhone user survey done too early
The addition of AI features like Apple Intelligence are not impressive to consumers, a survey of Apple and Samsung smartphone owners claims, but the timing of the survey may have skewed the results.Image Playground, which survey respondents wouldn't.....»»
Personalized gifts really do mean that little bit more to your loved ones, says research
Shopping for Christmas presents can be tricky. How do you find the perfect presents for all of your loved ones, with all of their different interests and ages and preferences?.....»»
Scientists propose strategy for increasing rice yield while reducing fertilizer use
Researchers from the Research Center for Eco-Environmental Sciences (RCEES) of the Chinese Academy of Sciences have developed a sustainable technology to selectively reduce nitrate to ammonium. This innovation delivers three benefits: It increases ri.....»»
Why does red wine cause headaches? Research points to a compound found in the grapes" skin
Medical accounts of red wine headaches go back to Roman times, but the experience is likely as old as winemaking—something like 10,000 years. As chemists specializing in winemaking, we wanted to try to figure out the source of these headaches......»»
Q&A with archaeologist: Are climate-related calamities erasing Illinois" cultural history?
In a new report, scientists with the Illinois State Archaeological Survey describe how increased flooding, erosion and other effects of human-induced climate change are degrading many of the state's cultural sites. ISAS research archaeologist Andrew.....»»
Planning a holiday? Three ways to reduce your carbon footprint
These holidays, planet Earth looks likely to be hotter than ever before. Research found that in 2024, global temperatures temporarily rose 1.5°C higher than the average from 1850 to 1900—a pre-industrial time when the first global temperatures wer.....»»
How humanities classes benefit students in the workplace and combat loneliness
Stereotypes abound about liberal arts degrees leading to low-paying jobs, despite research showing that humanities majors earn salaries comparable to students in many other majors......»»
New research shows the term "lesbian" is declining in popularity. The reasons why are complex
Run your eyes down a list of famous women who have recently come out and you're likely to see people describe themselves as pansexual, bisexual or queer, or insist on their right not to label their sexuality at all. With one or two notable exceptions.....»»
New data from "the last ice area" may help long-term conservation efforts in the Arctic
Earlier this year our international team of scientists from the Refuge Arctic consortium departed Iqaluit, Nvt. on a 56-day research expedition in the far north. We were sailing aboard the icebreaker CCGS Amundsen and our main objective was to study.....»»
Cost of retail crime up 40% over two years, Australian research shows
A new retail crime study has revealed escalating challenges for the retail sector, with shoplifting, employee theft, fraud and customer aggression rising to record levels......»»
Antimatter propulsion is still far away, but it could change everything
Getting places in space quickly has been the goal of propulsion research for a long time. Rockets, our most common means of doing so, are great for providing lots of force but are extraordinarily inefficient. Other options like electric propulsion an.....»»