Survey says AI is more buzzkill than buzzword for marketing
Washington State University survey finds people are turned off by mention of AI in products......»»
For the first time, Linux gamers outnumber Mac in Steam"s game census
The Mac has taken a back seat to Linux as the number two operating system in use by customers of Valve Software's Steam gaming service, according to the company's most recently polled survey data.Valve's Steam DeckWindows is still far and away the mo.....»»
Organizations want stronger AI regulation amid growing concerns
AI professionals are still facing some very real challenges in democratizing data, much less AI (much less Generative AI), across their organizations, according to Dataiku. While the global survey of 400 respondents revealed broad enthusiasm and acti.....»»
The latest Steam Survey spells trouble for Nvidia
Nvidia's got a lot of current-gen gaming laptops, but it seems that these laptops might not be very popular among shoppers......»»
Melton Littlepage joins 1Password as CMO
1Password announced the appointment of Melton Littlepage as its Chief Marketing Officer (CMO). With over 20 years of experience driving innovation, category creation, and growth across global security and technology companies, Littlepage will enable.....»»
Brazil"s endangered golden monkeys have recovered following big population drop from yellow fever
There are now more golden lion tamarins bounding between branches in the Brazilian rainforest than at any time since efforts to save the species started in the 1970s, a new survey reveals......»»
Two intermediate polars investigated by astronomers
By analyzing the long-term, high-cadence continuous photometry from NASA's Transiting Exoplanet Survey Satellite (TESS), astronomers have investigated UU Columbae and Swift J0939.7-3224—two intermediate polars. Results of the study, presented July.....»»
Social media marketing shown to be most effective when it prompts consumers to start posting
Social media is a critical marketing tool to help raise awareness when firms launch new products. The platforms can help inform consumers about product characteristics and benefits relative to competitors' products......»»
New algorithm ensnares its first "potentially hazardous" asteroid
An asteroid discovery algorithm—designed to uncover near-Earth asteroids for the Vera C. Rubin Observatory's upcoming 10-year survey of the night sky—has identified its first "potentially hazardous" asteroid, a term for space rocks in Earth's vic.....»»
Wildlife lovers urged to join UK"s annual butterfly count
Wildlife enthusiasts across Britain are being encouraged to log sightings of butterflies and some moths, as the world's largest annual survey of the increasingly endangered pollinating insects returns......»»
Audi"s Hildegard Wortmann: ‘Edutainment" needed to boost consumers" confidence in EVs
Hildegard Wortmann, head of sales and marketing for Audi, said automakers need to focus EV marketing efforts on 'edutainment' about living with an EV to ease consumer apprehension about leaving combustion vehicles......»»
Get the "forever chemicals" out of our drinking water
A recent study by the U.S. Geological Survey found that nearly half of the drinking water in the United States is contaminated with "forever chemicals," the per- and polyfluoroakyl substances known as PFAS that can cause cancer and other health compl.....»»
Rivian is the #1 place Model 3 owners will go if they leave Tesla, survey finds
I’m a huge fan of Rivian and, if I could afford that price tag, it would be my first electric vehicle. That seems to be … The post Rivian is the #1 place Model 3 owners will go if they leave Tesla, survey finds appeared first on BGR......»»
Collaborating with a university on a new product? Let your customers know, study advises
Researchers from WU Vienna University of Economics and Business, University of Bonn, and FAU Erlangen-Nürnberg published a new Journal of Marketing article that examines how consumers respond to new products co-developed with universities and the un.....»»
Apple mysteriously launches new Twitter marketing campaign for Apple Pay
Via Hashmoji, Apple has just launched a marketing campaign for two hashtags relating to Apple Pay: Both #ApplePay and #PayTheAppleWay hashtags are now accompanied by the tick icon in tweets. It is possible that Apple is simply taking the summer to m.....»»
New low-mass quiescent galaxy discovered
By analyzing the data from the JWST Advanced Deep Extragalactic Survey (JADES), an international team of astronomers has discovered a new quiescent galaxy. The newfound system, designated JADES-GS+53.12365-27.80454, turns out to be the least massive.....»»
‘Fauxstalgic’ branding is having a moment
Nostalgia is an effective marketing tool, but brands don’t need a long legacy to harness the same feeling. The smell of sweet coconut. The simple palm tree graphic. The ’80s sea foam green. Vacation sunscreen’s packaging and pro.....»»
Would you wear these new sneakers designed by AI?
The *airegan line of sneakers raises interesting questions about design authorship, intellectual property, and how much AI is changing the creative process. Branded is a weekly column devoted to the intersection of marketing, business, design,.....»»
Barbie’s global domination: Exactly how Mattel pulled it off
The ‘Barbie’ movie is finally here, but Mattel has been building to this moment since 2015. It’s an almost impossible task to objectively pick the single best piece of marketing for the Barbie movie.Read Full Story.....»»
AI, automation to take center stage as IT demands surge: Salesforce survey
Salesforce's latest State of IT survey highlights the role of AI and automation at a time when IT demands continue to surge. Salesforce's latest State of IT survey highlights the role of AI and automation at a time when IT demands continue to sur.....»»
In new space race, scientists propose geoarchaeology can aid in preserving space heritage
As a new space race heats up, two researchers from the Kansas Geological Survey at the University of Kansas and their colleagues have proposed a new scientific subfield: planetary geoarchaeology, the study of how cultural and natural processes on Ear.....»»