Survey says AI is more buzzkill than buzzword for marketing
Washington State University survey finds people are turned off by mention of AI in products......»»
Hands-on with Linearity Move, a simplified animator for everyone [Video]
Linearity has recently launched a new app and service named Linearity Move, aiming to improve usability and functionality in the motion graphics sector. Building on the success of Linearity Curve, this software is aimed at enabling marketing and desi.....»»
Is dark energy changing over time? A new survey suggests it could be
New results from a survey into dark energy show a look back 11 billion years into the past, with the largest ever 3D map of the universe......»»
Security pros are cautiously optimistic about AI
55% of organizations plan to adopt GenAI solutions within this year, signaling a substantial surge in GenAI integration, according to a Cloud Security Alliance and Google Cloud survey. The survey received 2,486 responses from IT and security professi.....»»
"Nudging" consumers is a common marketing tactic, but study finds it carries risk
Marketers have found so-called "nudging" to be an effective way to influence consumer behavior—but new research suggests those who are prompted, either subtly or directly, to select a particular product or service may be quicker to abandon it......»»
If you have money anxiety, knowing your financial attachment style can help
The number of people struggling with money in Britain is at a record high. Financial charities say that people are contacting them for help with debt, paying bills and insolvency. The campaign group Debt Justice found in a survey that 29% of 18- to 2.....»»
76% of consumers don’t see themselves as cybercrime targets
67% of consumers across the globe are concerned about the security and privacy of AI, according to Bitdefender survey. AI uses personal data to feed its machine learning algorithms, and the rising amount has raised serious concerns about data storage.....»»
AI hype invades Taco Bell and Pizza Hut
Everything is suddenly "AI" in corporate food marketing, and we may have hit peak buzz. Enlarge (credit: Getty Images) Depending on who you ask about AI (and how you define it), the technology may or may not be useful, b.....»»
Apple on what makes the M3 MacBook Air the perfect travel laptop
Apple launched the new M3 MacBook Air last month, offering more powerful performance, a more durable Midnight finish, and other upgrades. In a new interview this week, Apple product marketing exec Evan Buyze offered an interesting look at how Apple o.....»»
New survey sheds new light on trans life in Maryland
More than three-quarters of trans people in Maryland worried about being negatively judged when seeking health care and nearly a third delayed necessary treatment, according to one finding of a new study of the state's trans population conducted in p.....»»
Magnitude 2.8 earthquake shakes southern Illinois; no damage or injuries reported
An earthquake of magnitude 2.8 has been reported in southern Illinois, near the Missouri state line, the U.S. Geological Survey reported......»»
EV buyers want SUVs and sedans, not minivans or trucks, survey says
There's also a wide spread when it comes to acceptable range, Edmunds found. Enlarge / Edmunds surveyed 300 car buyers who were considering a new EV in January 2024. (credit: Getty Images) There is a significant mismatch.....»»
Unlocking insights into marketing to mature consumers: A new research synthesis
Research from Queen Mary University of London academic Dr. Mina Tajvidi, delves into marketing communications targeted at mature consumers aged 50 and above, addressing definitional inconsistencies and reviewing research published since 1972......»»
How Spanish conquistadors, and a tiny cactus-dwelling insect, gave the world the color red
When you think about a red object, you might picture a red carpet, or the massive ruby in the Queen's crown. Indeed, Western monarchies and marketing from brands such as Christian Louboutin have cemented our association of the color red with power an.....»»
WSJ profiles Phil Schiller, who is working nearly 80 hours a week defending the App Store
As Apple continues to face App Store battles around the world, it’s leaning heavily on Phil Schiller, its former Senior Vice President of Worldwide Marketing. A new report from The Wall Street Journal gives an interesting look at how Schiller, who.....»»
Survey: Dealerships lukewarm about EV service overall but see potential for increased retention, revenue
Nearly half of dealership executives and fixed ops leaders aren't overly enthused about integrating EV service into their shops. They're also not overwhelmingly positive about the overall future of EV service......»»
Credit unions plan to grow auto dealership relationships in 2024
Most credit unions expected to work more closely with car dealerships in 2024, and nearly all of them think such collaboration aids members, according to a Credit Union Leasing of America survey of that auto lending sector......»»
Apple teases ‘Absolutely Incredible’ AI-focused WWDC
Apple officially set the dates for WWDC 2024 today, revealing that the event will take place from June 10 through June 14. As if there were any doubts that artificial intelligence will be a key part of WWDC this year, Apple’s marketing boss Greg Jo.....»»
Greg Joswiak has given a not-so subtle hint about what will be at WWDC
Following the confirmation that WWDC 2024 will be held from June 10, Apple SVP of Marketing Greg Joswiak has given a reasonably obvious hint that the event will feature AI.Siri logo inside a WWDC 2024 graphicOn March 26, Apple announced that its Worl.....»»
Buying affordable ethical chocolate is almost impossible—but some firms are offering the next best thing
With supermarket aisles piled high with assortments of chocolate treats, the choice can seem overwhelming. The array of ethical options—some with certifications, others with marketing claims about sustainability—can just add to the confusion......»»
Survey study shows workers with more flexibility and job security have better mental health
A team of community health specialists at the Boston University School of Public Health, working with a psychiatrist from Brown University, has found evidence that suggests workers who have more job flexibility and security tend to have better mental.....»»