Storytime marketing to millennials
Storytelling is an ancient human trait. We were perhaps making manifest our imaginings even before we had the spoken word. In the modern world, stories are as important to us as they ever were and are crucial to many human endeavors in the creative a.....»»
Vision Pro marketing chief retires after 36 years at Apple
Apple is losing another important director as a new report from Bloomberg has just revealed that Frank Casanova, currently senior director and head of product marketing for Apple Vision Pro, is retiring after working at the company for 36 years......»»
Apple bids farewell to Frank Casanova after pivotal 36-year tenure
After nearly four decades at Apple, Frank Casanova, the Senior Director of Product Marketing who recently spearheaded the launch of the Vision Pro headset, has retired.Apple bids farewell to Frank Casanova after pivotal 36-year tenureOver his extensi.....»»
The Fall Guy spotlights its amazing stuntmen in meta marketing video
It's the latest and best of a string of meta marketing videos to promote the film. Ryan Gosling hosts a round of carpool karaoke with his stuntmen for the forthcoming action comedy The Fall Guy. Universal Studios has been going meta.....»»
Staying on trend: Research dives into aligning social media skills development to industry expectations
New research from the University of Alabama at Birmingham's Collat School of Business is revealing how college students grasp social media marketing concepts, and what industry leaders are looking for when they enter the workforce......»»
2 former dealership employees who started new marketing firm settle lawsuit
A Massachusetts dealership has settled a lawsuit that accused two former employees of breach of loyalty, misappropriation of trade secrets and other claims for setting up a competing dealer-to-dealer digital marketing agency......»»
Tesla cuts marketing team a year after Elon Musk said it will try advertising
Tesla slashed a newly formed marketing team as part of companywide layoffs, reversing course from a traditional advertising push that CEO Elon Musk greenlighted less than a year ago......»»
Inside World of Volvo, the automaker"s shrine to sustainability
The joint venture between Volvo Cars and Volvo Group will serve as a central marketing opportunity and consumer touchpoint for the brands......»»
Apple"s FineWoven case and Apple Watch band lineup may have been cut short
A new rumor claims that Apple has shut down the FineWoven production lines for good, possibly spelling the doom of the controversial accessory material.Apple's FineWoven iPhone caseApple put a big marketing push behind its leather alternative FineWov.....»»
Nissan hopes new product, marketing juice U.S. sales
Nissan's message to dealers: 'The car is the star.'.....»»
The key pillars of domain security
From branded emails and marketing campaigns to critical protocols, internal portals, and internet traffic, domains are central to digital enterprise operations. They are constantly created for new assets and initiatives. In this Help Net Security vid.....»»
Apple opens fourth Developer Academy in Indonesia
Apple has announced a new Apple Developer Academy for Bali, which will have a nine-month program teaching coding, marketing and all the skills to create apps.Members of the Apple Developer Academies in IndonesiaIn 2018, Apple opened its first Apple D.....»»
Nearly half of B2B startups choose not to market themselves, researchers find
Marketing is one of the most effective ways for an early-stage business-to-business (B2B) startup firm to grow, yet nearly half of such firms that would benefit from it choose not to do any marketing, according to the findings of a paper co-authored.....»»
GM creates chief transformation officer role as agency reviews continue
Buick and GMC marketer Molly Peck takes on a new role as GM considers big changes to its marketing and agency approach under new CMO Norm de Greve......»»
Hands-on with Linearity Move, a simplified animator for everyone [Video]
Linearity has recently launched a new app and service named Linearity Move, aiming to improve usability and functionality in the motion graphics sector. Building on the success of Linearity Curve, this software is aimed at enabling marketing and desi.....»»
"Nudging" consumers is a common marketing tactic, but study finds it carries risk
Marketers have found so-called "nudging" to be an effective way to influence consumer behavior—but new research suggests those who are prompted, either subtly or directly, to select a particular product or service may be quicker to abandon it......»»
AI hype invades Taco Bell and Pizza Hut
Everything is suddenly "AI" in corporate food marketing, and we may have hit peak buzz. Enlarge (credit: Getty Images) Depending on who you ask about AI (and how you define it), the technology may or may not be useful, b.....»»
Apple on what makes the M3 MacBook Air the perfect travel laptop
Apple launched the new M3 MacBook Air last month, offering more powerful performance, a more durable Midnight finish, and other upgrades. In a new interview this week, Apple product marketing exec Evan Buyze offered an interesting look at how Apple o.....»»
Unlocking insights into marketing to mature consumers: A new research synthesis
Research from Queen Mary University of London academic Dr. Mina Tajvidi, delves into marketing communications targeted at mature consumers aged 50 and above, addressing definitional inconsistencies and reviewing research published since 1972......»»
How Spanish conquistadors, and a tiny cactus-dwelling insect, gave the world the color red
When you think about a red object, you might picture a red carpet, or the massive ruby in the Queen's crown. Indeed, Western monarchies and marketing from brands such as Christian Louboutin have cemented our association of the color red with power an.....»»
WSJ profiles Phil Schiller, who is working nearly 80 hours a week defending the App Store
As Apple continues to face App Store battles around the world, it’s leaning heavily on Phil Schiller, its former Senior Vice President of Worldwide Marketing. A new report from The Wall Street Journal gives an interesting look at how Schiller, who.....»»