SegmentStream nabs $2.7M to enable marketing analytics without cookies
SegmentStream, a UK-based marketing analytics startup, today announced it has raised $2.7 million in a seed round of funding. SegmentStream, a UK-based marketing analytics startup, today announced it has raised $2.7 million in a seed round of fun.....»»
Chevy Silverado EV"s RST First Edition targets retail truck buyers
Chevrolet will promote the Silverado EV RST First Edition's capability and performance as a signature marketing message as it works to attract pickup buyers to the electric version......»»
The next food marketing blitz is aimed at people on new weight-loss drugs
Taking a weight-loss drug? Food makers have just the new food for you. Enlarge (credit: Getty | Jeffrey Greenberg) As new diabetes and weight-loss drugs help patients curb appetites and shed pounds, food manufacturers ar.....»»
Teslas can still be stolen with a cheap radio hack despite new keyless tech
Tesla owners should enable PIN-to-drive protection to thwart relay attacks. Enlarge / Tesla sold 1.2 million Model Y crossovers last year. (credit: John Paraskevas/Newsday RM via Getty Images) For at least a decade, a ca.....»»
NASA"s compact infrared cameras enable new science
A new, higher-resolution infrared camera outfitted with a variety of lightweight filters could probe sunlight reflected off Earth's upper atmosphere and surface, improve forest fire warnings, and reveal the molecular composition of other planets......»»
PlexTrac Plex AI helps offensive security teams write reports
PlexTrac announced Plex AI, the company’s AI-powered offensive security report writing tool, real-time team collaboration to enable simultaneous report editing by multiple team members, and a scheduler to help offensive security teams keep assessme.....»»
How marketing asset accountability can unlock the full value of marketing by measuring and reporting its assets
Researchers from University of Liverpool, University of Manchester, and University of Mannheim have published a new Journal of Marketing article that investigates the consequences of the financial valuation and external reporting of marketing assets......»»
Touchscreen Macs: The idea that will not die
Apple has rejected the idea of making touchscreen Macs for well over a decade now, but a recent remark by a senior company exec did appear to at least open the door to the possibility of a change of heart. Mac and iPad marketing VP Tom Boger recen.....»»
CallRevu buys TotalCX, aims to dominate dealership calling tech
Private equity firm Serent Capital wants to grow CallRevu into a major player for retail automotive industry call monitoring analytics software......»»
iOS 18 will let you set custom voice phrases to trigger actions, no ‘Siri’ necessary
Today amid a wealth of accessibility announcements, including hands-free CarPlay and the futuristic Live Captions on Vision Pro, Apple announced that iOS 18 would be introducing a powerful new voice feature. Vocal Shortcuts will enable system-wide ac.....»»
A thousand times smaller than a grain of sand—glass sensors 3D-printed on optical fiber
In a first for communications, researchers in Sweden 3D printed silica glass micro-optics on the tips of optic fibers—surfaces as small as the cross section of a human hair. The advance could enable faster internet and improved connectivity, as wel.....»»
How to clear cookies
Have you noticed your computer is running slower than normal? It might be time to clear the cookies from your browsing history. Here’s how......»»
Apple explains why it hasn’t released a touchscreen Mac (yet?)
The first iPad Pro reviews are here, and as we rounded up earlier today, they focus a lot on the new OLED displays, the M4 chip, and the limitations of iPadOS as a platform. In an interview with The Wall Street Journal, Apple marketing executive Tom.....»»
Apple Vision Pro to receive exclusive Marvel immersive app: ‘What If…? An Immersive Story’
Today the Walt Disney Company announced it would be launching its “first-ever interactive Disney+ Original story coming exclusively to Apple Vision Pro.” What If…? An Immersive Story is described as a new app for Vision Pro that will enable.....»»
Head of Apple TV+ marketing Ricky Strauss is leaving
After a relatively brief stint, Apple TV+ marketing chief Ricky Strauss is heading elsewhere.Apple TV+ logoStrauss was hired in early January of 2023. He led consumer marketing for Apple TV+, including both original series and films. He reported to T.....»»
Why legal changes aimed at preventing frivolous litigation motivate firms to avoid recalling products
Researchers from University of Adelaide and University of Danang have published a new Journal of Marketing study that examines Universal Demand laws and the unintended consequence of firms becoming less likely to recall products......»»
Study reveals differences in DNA folding between neurons and other brain cells, links them to cell functions
Researchers from Skoltech and their colleagues have investigated nerve cell regulation. Mounting knowledge of regulation mechanisms could enable a better understanding of how the healthy brain operates and what goes wrong in developmental and oncolog.....»»
Elastic’s Search AI to transform SOCs with AI-driven SIEM solutions
Elastic has announced that Search AI will replace the traditional SIEM with an AI-driven security analytics solution for the modern SOC. Powered by the Search AI platform, Elastic Security is replacing largely manual processes for configuration, inve.....»»
Sumo Logic’s analytics capabilities allow security teams to find insights within their data
Sumo Logic announced new AI and security analytics capabilities that allow security and development teams to align around a single source of truth and collect and act on data insights more quickly. These advancements, bolstered by Sumo Logic’s free.....»»
A unique Apple marketing campaign for iPhone that you’ve probably never seen
As we await tomorrow’s iPad event, we’re looking back at a playful Apple marketing campaign that you’ve probably never seen. That’s because it ran in a single market at the time: Japan. It turns out Apple relied on whimsical puppetry to co.....»»
TruCar details car-buying platform pilot; Q1 numbers improve
TrueCar CEO Jantoon Reigersman said its pilot of an enhanced TrueCar+ platform will enable a digital car buying transaction from start to finish......»»