Olfactory marketing: How strategic use of scents influences customers" shopping experiences
In retail, fragrance cues are nothing to be sniffed at. Indeed, the scent of vanilla, baking bread, even fresh linen, can affect customer behavior, according to a study published in the International Journal of Indian Culture and Business Management.....»»
The strategic advantages of targeted threat intelligence
In this Help Net Security video, Gabi Reish, Chief Business Development and Product Officer at Cybersixgill, discusses the role of threat intelligence in every enterprise’s security stack. Threat intelligence plays a significant role in proacti.....»»
Trellix Database Security protects sensitive data
Trellix announced an enhanced Trellix Database Security, available immediately. Trellix Database Security strengthens customers’ overall security posture by protecting sensitive data in leading database types, including legacy databases, from advan.....»»
A unique Apple marketing campaign for iPhone that you’ve probably never seen
As we await tomorrow’s iPad event, we’re looking back at a playful Apple marketing campaign that you’ve probably never seen. That’s because it ran in a single market at the time: Japan. It turns out Apple relied on whimsical puppetry to co.....»»
PSA: Watch out for this sneaky Netflix phishing scam
Phishing scams are abundant and one of the latest we’ve seen is trying to convince Netflix customers their accounts have “expired” with an option to extend their membership for free for 90 days. Here are the details and tips on how to help frie.....»»
American Axle Q1 revenue, profit climb
American Axle & Manufacturing increased revenue and profit in the first quarter thanks to steadier production from its customers. Net income swung to a $20.5 million gain from a $5.1 million deficit in the same period last year......»»
American Axle revenue, profit climb in first quarter
American Axle & Manufacturing Holdings Inc. increased revenue and profit in the first quarter thanks to steadier production from its customers. The automotive supplier saw year-over-year revenue growth of 7 percent to $1.6 billion during the period,.....»»
AT&T is charging customers extra for faster 5G speeds
It looks like AT&T has announced an add-on feature for its 5G plans where customers can pay more for faster speeds. The post AT&T is charging customers extra for faster 5G speeds appeared first on Phandroid. The speed of 5G is dependent on.....»»
Apple Store app now features ‘Shop with a Specialist over Video’
Apple last year updated its online store with a new feature called “Shop with a Specialist over Video.” As the name suggests, it lets customers connect with an Apple Specialist using one-way video when buying certain products, such as the iPhone......»»
Most companies changed their cybersecurity strategy in the past year
Businesses worldwide have faced a rate of change in the threat environment evidenced by 95% of companies reporting cybersecurity strategy adjustments within just the past year, according to LogRhythm. Strategic shifts within organizations At the hear.....»»
Scientists advance research of harmful PFAS chemicals and their impacts
A bemused fishmonger at a seafood market in Portsmouth, N.H., weighed and packaged a dozen filets of fish and three lobster tails for his unusually exacting customers, Dartmouth researchers Celia Chen, Guarini, a research professor of biological scie.....»»
Scent sells—but the right picture titillates both eyes and nose, research finds
Scented products with relevant images on their packaging and branding, such as flowers or fruit, are more attractive to potential customers and score better in produce evaluations, new research confirms......»»
Amazon Prime Day 2024: Amazon confirms the shopping holiday for July
Amazon has confirmed that there will be a Prime Day in July. Here's everything you need to know to prepare for the massive shopping holiday......»»
New Leaks Reveal Google’s Pixel 8a Marketing Pages
All that's left to do is for Google to start selling the phone. The post New Leaks Reveal Google’s Pixel 8a Marketing Pages appeared first on Phandroid. In true Google fashion, the upcoming Pixel 8a has been the subject of many leaks.....»»
AT&T announces $7 monthly add-on fee for “Turbo” 5G speeds
AT&T Turbo puts you in a faster lane but requires unlimited data and extra fee. Enlarge (credit: Getty Images | Bloomberg) AT&T is now charging mobile customers an extra $7 per month for faster wireless data speeds. AT&T.....»»
Illumio and Wiz’s integration enhances cyber resilience in the cloud
Illumio has partnered with Wiz and joins Wiz Integrations (WIN) Platform. Illumio enhances WIN by bringing the power of Illumio’s Zero Trust Segmentation platform to the partner ecosystem, so that customers can seamlessly integrate Wiz into their e.....»»
Repair shop owner aims to start social impact movement in auto industry
In 2020, Dan Adam created a nonprofit group called Stranded Motorist Fund, which helps customers who can't afford expensive vehicle repairs......»»
Ford launches AI-powered dealership training platform
The automaker is rolling out Ford University, a digital platform that utilizes AI to train dealership employees on selling vehicles and improving their relationships with customers......»»
Should online educational platforms offer courses following a schedule or release them on demand?
Researchers from Carnegie Mellon University and University of Pennsylvania have published a new Journal of Marketing study that examines online educational platforms and the question of whether they should release content through a scheduled format t.....»»
FCC fines major wireless carriers over illegal location data sharing
The Federal Communications Commission (FCC) fined the nation’s largest wireless carriers for illegally sharing access to customers’ location information without consent and without taking reasonable measures to protect that information against un.....»»
Porsche dealership sales manager took bribes in exchange for high-demand vehicles, lawsuit alleges
The sales manager of a Porsche dealership in South Carolina commanded hundreds of thousands of dollars in "under-the-table" payments from customers hungry for high-demand vehicles......»»