Is Marketing Localization The New Globalization?
The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization. Continue reading........»»
Apple’s F1 new details: first trailer, budget dispute, IMAX runtime, and more
Apple has already started the marketing machine for its first attempt at a summer blockbuster. Set to release in theaters next June, the Apple original F1 released a poster last week and now the first trailer has dropped alongside a variety of new ti.....»»
Nissan shuffles U.S. sales and marketing leadership
Scott Shirley, vice president of marketing operations for Nissan U.S., will retire at the end of the year......»»
Impel buys retail tech company Outsell for $100 million
The goal is to build a bigger dealership software company focused on artificial intelligence-driven sales and marketing automation.....»»
The impact of research globalization on the efficiency of emerging and Nobel-Prize-level topics
Over the last 50 years, research activities have become increasingly globalized. Although the advantages of global homogenization and standardization have been extensively discussed, their potential drawbacks, particularly in the field of scientific.....»»
Forget about Samsung Unpacked. Official Galaxy Z Flip 6 images are here
One week before Samsung is set to announce the Galaxy Z Flip 6, marketing images of the highly anticipated phone have leaked. Take a look......»»
Researcher develops model of influencer importance within Instagram networks
A study published in the International Journal of Electronic Marketing and Retailing has provided new insights into social media influencers, particularly focusing on those in the women's fashion sector on the well-known image and video sharing platf.....»»
VW says it will build $21,756 BEVs alone after Renault talks collapsed
VW said it will build battery-electric cars priced at €20,000 ($21,756) in Europe without a partner and would rely on a high degree of localization in the region to cut transport routes of components and reduce emissions......»»
Can marketing classes teach sustainability? Four key insights
Young adults have an important role to play in achieving the United Nations' Sustainable Development Goals (SDGs) by 2030. Adopted by all UN member nations, the SDGs offer a frame for an ambitious plan to transform our world for the better......»»
Chevy Silverado EV"s RST First Edition targets retail truck buyers
Chevrolet will promote the Silverado EV RST First Edition's capability and performance as a signature marketing message as it works to attract pickup buyers to the electric version......»»
The next food marketing blitz is aimed at people on new weight-loss drugs
Taking a weight-loss drug? Food makers have just the new food for you. Enlarge (credit: Getty | Jeffrey Greenberg) As new diabetes and weight-loss drugs help patients curb appetites and shed pounds, food manufacturers ar.....»»
How marketing asset accountability can unlock the full value of marketing by measuring and reporting its assets
Researchers from University of Liverpool, University of Manchester, and University of Mannheim have published a new Journal of Marketing article that investigates the consequences of the financial valuation and external reporting of marketing assets......»»
Touchscreen Macs: The idea that will not die
Apple has rejected the idea of making touchscreen Macs for well over a decade now, but a recent remark by a senior company exec did appear to at least open the door to the possibility of a change of heart. Mac and iPad marketing VP Tom Boger recen.....»»
Apple explains why it hasn’t released a touchscreen Mac (yet?)
The first iPad Pro reviews are here, and as we rounded up earlier today, they focus a lot on the new OLED displays, the M4 chip, and the limitations of iPadOS as a platform. In an interview with The Wall Street Journal, Apple marketing executive Tom.....»»
The top 10% are the main beneficiaries of globalization, says study
The income of many people around the world has considerably increased due to the economic globalization of the last 50 years. However, these income gains are unevenly distributed. A study by Dr. Valentin Lang, junior professor of political economy at.....»»
Head of Apple TV+ marketing Ricky Strauss is leaving
After a relatively brief stint, Apple TV+ marketing chief Ricky Strauss is heading elsewhere.Apple TV+ logoStrauss was hired in early January of 2023. He led consumer marketing for Apple TV+, including both original series and films. He reported to T.....»»
Why legal changes aimed at preventing frivolous litigation motivate firms to avoid recalling products
Researchers from University of Adelaide and University of Danang have published a new Journal of Marketing study that examines Universal Demand laws and the unintended consequence of firms becoming less likely to recall products......»»
A unique Apple marketing campaign for iPhone that you’ve probably never seen
As we await tomorrow’s iPad event, we’re looking back at a playful Apple marketing campaign that you’ve probably never seen. That’s because it ran in a single market at the time: Japan. It turns out Apple relied on whimsical puppetry to co.....»»
New Leaks Reveal Google’s Pixel 8a Marketing Pages
All that's left to do is for Google to start selling the phone. The post New Leaks Reveal Google’s Pixel 8a Marketing Pages appeared first on Phandroid. In true Google fashion, the upcoming Pixel 8a has been the subject of many leaks.....»»
Should online educational platforms offer courses following a schedule or release them on demand?
Researchers from Carnegie Mellon University and University of Pennsylvania have published a new Journal of Marketing study that examines online educational platforms and the question of whether they should release content through a scheduled format t.....»»
It’s okay to admit that you’re wrong sometimes, Apple
Apple has trouble admitting when it’s wrong. The company’s marketing has always been about excellence, and admitting that something isn’t right seems to be out of the question for Apple. For us customers, this means having to deal with problema.....»»