Is Marketing Localization The New Globalization?
The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization. Continue reading........»»
A new map points at the impacts of rare earth elements
A map created by the Debt Observatory in Globalization in collaboration with the EJAtlas of Institute of Environmental Science and Technology of the Universitat Autònoma de Barcelona (ICTA-UAB), the Institute for Policy Studies and CRAAD-OI Madagasc.....»»
Lenovo seeks halt of Asus laptop sales over alleged patent infringement
Zenbooks accused of ripping off hinge, touchpad, and other inventions. Enlarge / A marketing image for Asus' Zenbook Pro 14 OLED, which Lenovo is accusing of patent infringement. (credit: Asus) Lenovo filed a lawsuit ag.....»»
Rainbow PUSH scorecard ranks automakers on diversity efforts
Stellantis and Nissan each moved up two spots in the rankings of automakers' efforts to improve diversity in employment, advertising, marketing, procurement, dealerships and philanthropy......»»
Visualizing "traffic jams" inside living cells
Researchers at the IBS Center for Molecular Spectroscopy and Dynamics (IBS CMSD), led by Director Cho Minhaeng and Professor Hong Seok-Cheol, have unveiled a revolutionary label-free microscopy technique—the Cargo-Localization Interferometric Scatt.....»»
Las Vegas Grand Prix ‘a new landmark event"
For the select handful of automakers participating in Formula 1, the Las Vegas Grand Prix signals a huge brand awareness and marketing opportunity......»»
Navigating the Digital Landscape: MSP Marketing in the Digital Age
In today’s fast-paced business environment, it’s crucial for Managed Service Providers (MSPs) to adapt and excel in the digital landscape. As technology evolves at an unprecedented rate, so does the competition. To stay ahead, MSPs need t.....»»
Should national brand manufacturers enter the intensely competitive private label business?
Researchers from McGill University, Dartmouth College, and Universidad de Salamanca published a new Journal of Marketing study that explores the complex trade-offs in dual branding......»»
Fungal hybrids study finds climate crisis could trigger outbreak of new and lethal infectious diseases
The climate emergency poses a major threat to human health. Rising temperatures and changes in ecosystem conditions, coupled with globalization and human action, such as the extensive use of fungicides and antibiotics in agriculture, can favor the em.....»»
‘Unlimited range?’ Misleading marketing aside, the Ramcharger looks like a great truck
Ram is embracing electric technology, and while the new 1500 Ramcharger certainly doesn't offer unlimited electric range, it could well be a solid option......»»
Island names Matt Fairbanks as CMO and Ellen Roeckl as CCO
Island has announced the addition of Matt Fairbanks to its executive team as Chief Marketing Officer (CMO) and the appointment of Ellen Roeckl, Island’s former head of marketing, as the company’s first Chief Communications Officer (CCO). Fairbank.....»»
Developing brand relationships through social media communication: A cross-cultural comparison
The effect of different cultural characteristics can affect the relationships consumers using social media have with different brands, according to research published in the International Journal of Electronic Marketing and Retailing......»»
Marketing research is too narrow: How the field must change to keep producing relevant, timely knowledge
Researchers from TU Dortmund University and RWTH Aachen University published a Journal of Marketing article that examines how specific types of marketing knowledge contributions have developed over the past few decades and suggests ways to move the f.....»»
Toyota names Tripp to top marketing role, replacing Materazzo
Michael Tripp, who most recently was vice president of vehicle marketing and communications, has been promoted to group vice president of Toyota division marketing......»»
JcSEUSS1 shown to play negative role in regulating reproductive growth of Jatropha curcas
In Arabidopsis, rice and tomato, the SEUSS gene encodes a transcriptional adaptor as well as a nuclear localization protein that is widely expressed in many developmental stages and organs. However, the function of SEUSS has not been reported in wood.....»»
2024 cybersecurity predictions: GenAI edition
Unless you have lived under a rock for the past year, you know that generative artificial intelligence applications, such as ChatGPT, have penetrated many aspects of our online lives. From generating marketing content, creating images for advertiseme.....»»
Lucid sold just 1,457 cars in Q3 after price cuts, lease deals, marketing to boost demand
Through the first three quarters, Lucid delivered 4,267 Air sedans and produced 6,037. The EV maker will have to pick up the pace to reach its 2023 production goal of more than 10,000 vehicles......»»
Netflix is opening physical stores in 2025 as marketing ploy
"Netflix and chill" may take on new meaning. Enlarge (credit: Netflix) "Netflix and chill" usually implies a cozy night in with a companion and no one else in your living room besides those on your TV screen. In 2025, t.....»»
The advantage of digital-native brands setting up physical brand stores—and the challenge of preserving online revenue
Researchers from Erasmus School of Economics at Erasmus University Rotterdam, KU Leuven, Universität zu Lübeck, Christian-Albrechts-Universität zu Kiel, and FoodLabs published a new Journal of Marketing article that investigates the multichannel i.....»»
‘Killers of the Flower Moon’ – Apple’s big-screen gamble hits $200M-$250M
A new report says that Apple’s spend on Killers of the Flower Moon was between $200M and $250M in production costs – including at least $25M to DiCaprio – with millions more on marketing. The movie, due for theater release next week, before.....»»
Prescription opioid companies increased marketing after Purdue Pharma lawsuit, study shows
Purdue Pharma is inextricably linked with the opioid crisis......»»