Benign envy and influencer marketing
In a commercial world dominated by social media, research in the International Journal of Internet Marketing and Advertising reveals a mysterious, invisible force that lurks behind many a purchase decision when social media personalities, or influenc.....»»
Should online educational platforms offer courses following a schedule or release them on demand?
Researchers from Carnegie Mellon University and University of Pennsylvania have published a new Journal of Marketing study that examines online educational platforms and the question of whether they should release content through a scheduled format t.....»»
It’s okay to admit that you’re wrong sometimes, Apple
Apple has trouble admitting when it’s wrong. The company’s marketing has always been about excellence, and admitting that something isn’t right seems to be out of the question for Apple. For us customers, this means having to deal with problema.....»»
Does the sci-fi classic Alien have the best movie marketing campaign ever?
With Ridley Scott's 1979 sci-fi masterpiece Alien back in theaters, let's revisit its iconic tagline, poster, and trailer......»»
How marketing classes can rescue "ugly produce" from becoming food waste
At a time of rising food costs and growing food insecurity, a large percentage of food grown for consumption never reaches our tables......»»
The UK"s Climate Change Act, once the envy of the world, faces a stress test
The Scottish government's decision to row back on its 2030 climate pledge illustrates the crux of any target: it's easy to set one with a big political flourish, but harder to follow through with a careful plan to achieve it......»»
Vision Pro marketing chief retires after 36 years at Apple
Apple is losing another important director as a new report from Bloomberg has just revealed that Frank Casanova, currently senior director and head of product marketing for Apple Vision Pro, is retiring after working at the company for 36 years......»»
Apple bids farewell to Frank Casanova after pivotal 36-year tenure
After nearly four decades at Apple, Frank Casanova, the Senior Director of Product Marketing who recently spearheaded the launch of the Vision Pro headset, has retired.Apple bids farewell to Frank Casanova after pivotal 36-year tenureOver his extensi.....»»
The Fall Guy spotlights its amazing stuntmen in meta marketing video
It's the latest and best of a string of meta marketing videos to promote the film. Ryan Gosling hosts a round of carpool karaoke with his stuntmen for the forthcoming action comedy The Fall Guy. Universal Studios has been going meta.....»»
Staying on trend: Research dives into aligning social media skills development to industry expectations
New research from the University of Alabama at Birmingham's Collat School of Business is revealing how college students grasp social media marketing concepts, and what industry leaders are looking for when they enter the workforce......»»
2 former dealership employees who started new marketing firm settle lawsuit
A Massachusetts dealership has settled a lawsuit that accused two former employees of breach of loyalty, misappropriation of trade secrets and other claims for setting up a competing dealer-to-dealer digital marketing agency......»»
Save $300 on this HP desktop PC with an RTX 3060, 1TB SSD
HP has cut the price on the HP Envy PC which is packed with great hardware for work and play. We take a look at why you need it......»»
Tesla cuts marketing team a year after Elon Musk said it will try advertising
Tesla slashed a newly formed marketing team as part of companywide layoffs, reversing course from a traditional advertising push that CEO Elon Musk greenlighted less than a year ago......»»
Inside World of Volvo, the automaker"s shrine to sustainability
The joint venture between Volvo Cars and Volvo Group will serve as a central marketing opportunity and consumer touchpoint for the brands......»»
Apple"s FineWoven case and Apple Watch band lineup may have been cut short
A new rumor claims that Apple has shut down the FineWoven production lines for good, possibly spelling the doom of the controversial accessory material.Apple's FineWoven iPhone caseApple put a big marketing push behind its leather alternative FineWov.....»»
Nissan hopes new product, marketing juice U.S. sales
Nissan's message to dealers: 'The car is the star.'.....»»
Crypto influencer guilty of $110M scheme that shut down Mango Markets
Fraudster charged with crypto market manipulation defended Mango Markets scheme. Enlarge (credit: apomares | E+) A jury has unanimously convicted Avi Eisenberg in the US Department of Justice's first case involving crypt.....»»
The key pillars of domain security
From branded emails and marketing campaigns to critical protocols, internal portals, and internet traffic, domains are central to digital enterprise operations. They are constantly created for new assets and initiatives. In this Help Net Security vid.....»»
The 19 best YouTube videos for kids (April 2024)
Baby sharks, baking cakes, learning about science, how to play piano, fun influencer videos, and more are all among the best YouTube videos for kids......»»
Apple opens fourth Developer Academy in Indonesia
Apple has announced a new Apple Developer Academy for Bali, which will have a nine-month program teaching coding, marketing and all the skills to create apps.Members of the Apple Developer Academies in IndonesiaIn 2018, Apple opened its first Apple D.....»»
HP Envy vs. Pavilion: Which is the better laptop line?
If you’re buying a new HP computer, should you opt for the Envy or Pavilion lineup? Let’s compare both to find out......»»